Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
1
LINCOLN CITY FOOTBALL CLUBCOMMERCIAL PARTNERS
2 32
HISTORIC IMPSLincoln City Football Club is steeped in tradition. The Club’s journey began when it was formed in 1884, initially as an amateur association. Within a couple of years of its inception, the Club had made it to the last sixteen in the FA Cup in consecutive seasons - all before turning professional in 1891.
After becoming one of the 12 founder members of the ‘new’ second division in English football, City moved to its current home in 1895 and this has been the base of The Imps ever since.
However, LNER Stadium isn’t just a venue for professional sport, it has also been used for a diverse range of events. LNER Stadium has a unique feel and is firmly ensconced within the local community as well as being within a stone’s throw of the city centre.
An average crowd of over 9,000 visited home matches throughout the 2018/19 season with over 225,000 coming through the turnstiles in total. Following a historic run of three trophies in as many years, The Imps are back in the third tier of English football with ambitions of aiming even higher.
4 5
MEDIA REACHAs a professional sports club playing in what is regarded by many as the strongest domestic football competition in the world, we attract attention across the globe. From weekly highlights packages on Quest, to live games broadcast on Sky Sports and live audio coverage from national/regional radio stations.
TV VIEWING FIGURES
An average weekly audience of
265,000 tuning in to watch the weekly highlights show on domestic TV and a further
64,000 watching highlights on Sky Sports.
AVERAGE RADIO LISTENING FIGURES
BBC National Radio
6,120,000BBC Local Radio
220,000 TalkSport
3,250,000 4 5
1.4mLincoln City v Everton28/08/19 Carabao Cup Fixture
VIEWERS
6 7
WEB, SOCIAL MEDIA AND E-MARKETINGAway from the more traditional platforms, our digital media presence continues to grow, with over 4,670,000-page views on the official Lincoln City Football Club website in the last 12 months and more than 650,000 users viewing the site.
More than 120,000 people regularly engage with the Club’s social media channels across Twitter, Facebook, Instagram and YouTube. In addition, the Club’s official digital channel, WeAreImps iFollow also attracts in excess of 6,000 subscribers and counts regular viewers from 55 countries across five continents.
Our weekly Mailchimp newsletter now reaches 20,000 subscribers, having grown from 2,000 to almost 20,000 within 18 months. This reach is significant and continues to grow weekly and is highlighted by an industry beating open rate.
43,880 FOLLOWERS
59,300 FOLLOWERS
34,800 FOLLOWERS
6,100 SUBSCRIBERS
MAILCHIMP MARKETING EMAILS
20,000 SUBSCRIBERS
6
9,000+ 90%+AVERAGE LEAGUE
ATTENDANCE 2018/19STADIUM
OCCUPANCY
FASTEST GROWING FOOTBALL
CLUB IN THE UK
TOP
31 IN THE EFL
TOP AVERAGE
ATTENDANCE OF L2 BY
1,500
www.weareimps.comPAGE VIEWS
4.67m
65,000www.weareimps.com
SITE USERS
GROWTH IN 24 MONTHS
c.300%LNER STADIUM VOTED
BY FANS 2ND OUT OF 92 FOR BEST
ATMOSPHERE*VOTED BY FANS OF THE92.NET
8 9
FAN ENGAGEMENTAt Lincoln City FC, fan engagement is at the forefront of everything we do. The Imps are pioneers in this sector, as the Club became Britain’s first ever community owned football club at the turn of the century. We pride ourselves on working with the community and realise the importance of this special relationship to the people of Lincoln and our supporters.
In 2018, we received the EFL Family Excellence Award with two very positive reports from external visitors who highlighted the fantastic work behind the scenes at LNER Stadium.
Last summer, we formed a brand-new Supporters’ Board to help us further boost the overall match day experience. The Supporters’ Board, made up of representatives from various supporter groups, helps us to make key decisions on topics such as season tickets, kit designs, catering, fan zone improvements and much more.
Fan surveys are created on a yearly basis to encourage supporters to give their feedback to ensure we are continually improving the match day experience across all areas.
The players and management are keen to get involved with local fans and regularly visit hospitals, schools and supporters’ homes. Our fan engagement also extends to the wider community with organised sessions across schools and care homes in Lincolnshire, led by our charity partner, Lincoln City Foundation.
8 9
FAN ENGAGEMENT INDEX
OUT OF 92 CLUBS
EFL VALUED SUPPORTERS SURVEY
OUT OF 72 CLUBS
10 11
PRICE £2,750 £7,500 £15,000 £30,000 POA
PRODUCT BRONZE SILVER GOLD PLATINUM PLATINUM +
Front of Shirt X X X X ✓
Exclusivity in sector X X X X ✓
Naming Rights X X X ✓ X
Perimeter Board (TV) X 1 1 X2 X3
Secondary Perimeter 1 1 1 2 2
Training Ground Perimeter 1 1 1 2 3
Programme Advertising X X 1/2 PAGE FULL PAGE FULL PAGE
Programme Partners Page ✓ ✓ ✓ ✓ ✓
Website logo with hyperlink X X ✓ ✓ ✓
Website SPOTLIGHT STORY
SPOTLIGHT STORY
SPOTLIGHT STORY AND 2 MONTH
CAROUSEL
SPOTLIGHT STORY AND 3 MONTH
CAROUSEL
SPOTLIGHT STORY AND 6 MONTH
CAROUSEL
Venue Room Hire X 1 OCCASION 2 OCCASIONS 6 OCCASIONS UNLIMITED
Match Tickets 10 20 30 40 50
Corporate Hospitality 2 PLACES 6 PLACES 20 PLACES 20 PLACES 20 PLACES
Seasonal Legends Lounge X X2 X2 X2 X2
Boardroom Hospitality X X X 2 PLACES 2 PLACES
Imps Connect Membership ✓ ✓ ✓ ✓ ✓
Use of Club Crest* ✓ ✓ ✓ ✓ ✓
Partner Plaque ✓ ✓ ✓ ✓ ✓
CRM E-Shot* 1 WITHIN CLUB 2 WITHIN CLUB 3 PER YEAR 4 PER YEAR 6 PER YEAR
Social Media* 1 2 3 6 12
Official Signed Shirt 1 NON FRAMED 2 NON FRAMED 1 FRAMED 2 FRAMED 5 FRAMED
Official Signed Ball X 1 1 2 2
Match Sponsorship X X 1 1 1
Man of the Match Sponsorship X X 1 1 1
Match Ball Sponsorship X X X X 1
Player Appearance X X 1 1 1
BOLT ON PRODUCTS
Private Box £10,000 £10,000 £10,000 £10,000 £10,000
Academy Team £1,000 £1,000 £1,000 £1,000 £1,000
Lincoln City Women - Kit Sponsorship £5,000 £5,000 £5,000 £5,000 £5,000
PARTNERSHIPSThe Club is committed to forging long lasting, mutually beneficial partnerships with the business community in Lincoln City and beyond.
Our exciting Partnership model gives you the opportunity to get involved with the Club to the level that that suits you, allowing you to shape the way that you make our creative marketing and advertising opportunities work in your best interests.
There are five bespoke levels at which you can become an official partner of the Club:
PLATINUM+
PLATINUM
GOLD
SILVER
BRONZE
For more information about what is included at each level of partnership, e-mail [email protected] or call 01522 880011 to speak to a member of the Commercial team.