C O N

T E N

T SWHEN ART AND FASHION COLLIDE

C U B I S M

P O P A R T

O P A R T

S U R R E A L I S M

F E M I N I S M

A R T I S T I N S P I R A T I O N

I D E A S / D E V E L O P M E N T & P E R S O N A L R E S E A R C H

P L A N N I N G / S T O R Y B O A R D S

B E H I N D T H E S C E N E S

F I N A L F E M I N I S M E D I T O R I A L P H O T O S H O O T

E V A L U A T I O N

B I B L I O G R A P H Y / R E F E R E N C E L I S T

O P A R T

op

rt

P O P A RT

Pop Art” is the term used to describe an influential cultural movement in the sixties, immediately the word conjures up bright colours, sarcastic statements and stereotypes in my mind. A woman who made a bold and continuous appearance throughout Pop Art was Marilyn Monroe who was not only transformed from woman to object but from object to theme. Marilyn’s suicide in 1962 however made a statement that put all the statements artists had made about her to shame

POP ART????

So personally, I find Pop Art to be a slightly comic, tacky style of artwork. However, Pop Art reflects popular culture elements within society which today is extremely relevant and important in terms of how much popular culture and the celebrity world influence people. I find Pop Artwork to be slightly over the top and basic, in terms of block colours and lines being basic with the use of primary colours and a figure of face of a famous celebrity. I don’t enjoy the pop art movement mainly because of it’s style just not appealing to my personal taste and reference of the kind of art I enjoy. With Pop art being influencialwithin todays art and fashion world, again it shows signs of being tacky. For example fashion designs and hair and make-up styles on catwalk and runway shows as well as fashion editorial photoshoots are in the style of comic book characters of popular culture figures and anime style. Although Pop Art suits some peoples taste and can be seen as very interesting and enjoyable, I can’t seem to take Pop Art seriously as an art movement and therefore didn’t choose this as my main movement to focus on. I find the loud, boldness colour choies and celebrity pop culture figures to be low in standard and show no message or thought.

C U B I S M

Looking at cubism is one of life's rarest pleasures. Rare because it's not something anyone does that often.

The cubist paintings of Pablo Picasso and Georges Braque are widely regarded as 20th-century art's equivalent of atonal music: incredibly difficult,

offering rewards that are in their nature ascetic and remote from everyday life. By contrast, the great cubist experiment of Picasso and Braque before the first world

war was never a rejection of the material, visible, ordinary world. It was never a pursuit of the absolute. It was an investigation of reality and of perception.

Deviant Art Forum

So what do you think of Cubism?

Personally I find Cubism to be an extremely interesting art movement. Each Cubist artist was not only creating and producing talented artwork, but always proving a

point and conveying a message of difference and a point of change within art of history. I find it inspiring

that artists took it upon themselves to stand out and be different and take risks within artwork which is then

influencing artists of modern day with their risk taking, controversial art subjects and pieces. Cubism art to me is very interesting to look at as it can be interpreted in many different ways, as it is all about the angles, shapes and geometric style of work. I like trying to figure out the theme and whats happening in Cubism artwork, rather than it being blatantly obvious to the eye, I enjoy the mystery element to the artwork. I find that Cubism painting can be a little boring in terms of colour for my personal taste, however the

actual concept of Cubism I find extremely inspiring. I love how Cubism can also be found within todays modern art and fashion, through garments, artwork and fashion

editorial images. There are many forms of hair and makeup, clothing and props that are inspired and

influenced by the Cubism movement used in editorial fashion photography and catwalk shows. Shape and

geometry are extremely apparent within fashion today, and therefore we have the Cubism movement to thank for

the main elements of this.

S U R R E A L I S M

“So what is Surrealism?” many people will say upon hearing the

term.Surrealism: (n.) – a style of art and

literature developed principally in the 20th century, stressing the subconscious or non-rational

significance of imagery arrived at by automatism or the exploitation of

chance effects, unexpected juxtapositions, etc.

The Surrealist must be able to access the realm of the subconscious in order to get pure surrealistic art. While there are many ways to let your subconscious speak, there are two that are most famous:

Automatism – “the act of free writing or painting, allowing your mind to drift off and say anything it wishes without thinking about anything.”

Critical Paranoia – “forcing your mind into a waking dream state.” Through these methods the Surrealists started a new era in art and literature and poetry, among other aspects of the art world. Surrealism is, in fact, credited with being the forefather of modern abstract art. Surrealists studied ideas in the subconscious to gain truth. The unknown of the mind could become known through art and writings and it needed to be expressed so as to interpret its meaning and truth. Surrealism is “to make the abnormal look normal and the normal look abnormal,” Salvador Dali has said.

More than finding freedom, the Surrealists wanted to discover how this

freedom was found – through what means. They wanted to find and express thought as purely as one

thinks it, in an uncontaminated form. They sought a childlike innocence in

this expression. They celebrated various art forms, all in an untainted expression. The movement became a means of escape for its members, as they lost a sense of reality in the land

of the imagination. Surrealism, I feel, will always exist in

some form. Any time we find ourselves dreaming or thinking, and then

growing from our contemplation, it is, perhaps, a “surreal” experience. I feel as though Surrealism will always be a

part of us as people and within our world through forms of art, speech,

thoughts and lifestyle. Surrealism is a deeply imaginative and thought

provoking subject which can be an extremely inspiring form, Surrealism is the most inspiring and interesting art

movement that I have researched and studied. I find it fascinating and love the way it can be expressed through

art and fashion, in extremely interesting and eye-catching ways. For

example Tim Walker is my favourite fashion photographer and many pieces

of his work convey the theme of surrealism beautifully through dream like editorial images and fantasy style

locations, models and lighting. Surrealism is a deeply innovative art movement in which imagination and

dreams are key elements, for me personally my creativity and

imagination will always involve surrealism as I am in love with the idea

of making dreams reality.

U R R E A L I S M

B E H I N D T H E S C E N E S // F I N A L I M A G E S

BEHIND THE SCENES

SHHHHHH . . . .

So fancy a sneak peak into the behinds the scenes of the

feminism photoshoot? Behind the scenes is a key element of

any editorial fashion magazine photoshoot, as it involves

all the preparation and backstage madness for the shoot.

Usually any hair and makeup, outfit planning and props are

layed

out with easy access during the shoot. For my

particular feminism photoshoot, the backstage madness

wasn’t too crazy however it got very messy with the pops

of pink paint! Behind the scenes of my final piece mainly

consisted of a pair of hands (my mum) to assist and help

with any elements of the photoshoot, hair and makeup

products used for the shoot, paint to top up on my pink

body art, outfits and clothing, and material to protect

the location. Behind the scenes shows the real true side

of the editorial photoshoot

as well as the fun elements of

making sure everything is accessible and allowing space

for outfit changes and any model enhancements.

S T O R Y B O A R D I D E A S // H A I R & M A K E U P

For my hair and makeup for my final piece I am taking the vast majority of my

inspiration from pastel coloured, vibrant and colourful hair and makeup with styles

to suit the femininity theme and the installation artwork approach. I want the body and face to be like a blank canvas to begin with, as if I was creating a piece of artwork with blank paper from scratch and then develop the body and face into a piece of artwork using colourful, vibrant paints and sprays and the same with makeup on the face. I want the idea of combining art and fashion to be apparent within my hair and makeup by being creative and editorial

within my style of work but keeping to the subtle femininity theme. These images have

been inspiring with hair and makeup elements with pastel, feminine colours

being used in a subtle and effective way. The colour palettes within my hair and

makeup are going to be similar and intertwined with the colour pallettes of

the installation artwork within my research work. For example a lot of the makeup and body art will be inspired by Karla Blacks pastel pink powder plastic bag artwork and

creations.

I D E A S D E V E L O P M E N T This is a storyboard/moodboard of a general overview of my ideas and final theme/concept. My theme is feminism and for my final editorial magazine photoshoot I am focusing in inspiration mainly through artists such as Karla Black. I am looking into pastel coloured paints as part of my final piece, to be used to convey feminism with colours of pink and white. The colour choices of my final piece convey femininity within a subtle way with minimalistic themes and the message of feminism and the female body as the main subject. These images convey my inspiration for my final piece, with installation art and paint editorial images. Main inspiration sources for my research and idea development were websites such as tumblr, pinterest and artist websites. For primary research I visited art galleries including the Tate gallery which were very inspiring especially looking at collage style artwork with the same colour themes and style of feminism being displayed in a subtle and innovative artistic style. The primary research really helped with visual inspiration and real life influence rather than all being based on secondary work and not experiencing the real life artistic work. My main inspirations for my final piece came from colourful thick paint being splashed onto the female body, showing feminism and the female body as an art form. As well as looking at 5 main art movements of cubism, pop art, surrealism, op art and feminism a huge inspirational art movement I looked into separately was installation art. I find this to be extremely inspiring and a fun way of expressing art, I fell in love with installation style pieces of work mainly from artists Karla Black and MinnaPalmqvist. Installation art is extremely inspiring in terms of combining art and fashion, to create exhibition and lookbookstyle pieces and have been very influencial in my final photoshoot editorial. The use of unique and unexpected materials within the installation artwork give the artwork more depth and detail, such as Karla Black using makeup, cosmetics, plaster paint, plastic bags ect. Within her work to display femininity in a clever and subtle way. The colour choices within the feminine artwork I looked into make the artwork appear vibrant and eye-catching which is what I want to capture within my final piece. Looking into the installation art as a separate theme enabled my ideas to generate and become more exciting and adapt to unrealistic situations for my final editorial, for example looking at installation paint used with cosmetics and within installation artwork enabled me to think of body paint and conveying the same style of work but with a different approach of the female body of the main subject and combining the fashion editorial elements.

T A T E G A L L E R Y P R I M A R Y I M A G E S I N S P I R A T I O N

From my personal research I gathered primary images as part of my primary research, from visiting the Tate art gallery. These were my favourite pieces of artwork from the gallery as they gave me the

most inspiration. They also related the most to the current assignment of art movements including feminism, cubism and

surrealism. They were very inspirational pieces of primary artwork that influenced my final piece, with the colour choices being inspiring as well as the general layout of the pink artwork

collages.

This didn’t make it to the final magazine front cover

page, however I thought I would include it as part of

evidence of my development. I didn’t like this image for

my front cover as I feel the pose wasn’t necessary and

could of portrayed my theme better, I also think this was

a good starting point for my feminine magazine cover

however it wasn’t to a high enough standard to be the

final cover for my final piece.

Reference List / B I B L I O G R A P H Y

Broude, N, Gerard, D. (1994) The power of feminist Art Great Britain. Thames and Hudson Publishing Ltd.

Rookie Mag, 2012. This is how it feels to be free http://www.rookiemag.com/2012/07/this-is-how-it-feels-to-be-free/ (online)

21/03/14 (date last accessed)

Marco Livingstone , M L (2007) Pop Art Continuing History London, Thames and Hudson

Pop Art Reference‘ As far as Pop painting is concerned, this generally involves the use of existing imagery from mass culture, already processed into two dimensions, preferably borrowed from advertising, photography, comic strips and other mass media sources; en emphasis on flatness and frontal presentation, characteristics which in modern representational painting had come to be associated largely with naïve art;’

Surrealism ReferenceTim Martin, T M (2000) Essential Surrealists

Parragon

‘To describe an event or experience as ‘surreal’ today is to adopt a familiar figure of speech. The word immediately conjures up ideas of the weird and the wonderful, of disjointedness and disorientation, of the ‘unexplicable and the unfamiliar’.

Feminism http://www.notjustalabel.com/editorial/minna_palmqvist_0

http://www.minnapalmqvist.com/

Bolton, L. 2002. Artists in Profile; Surrealists. Oxford. Harcourt Education Ltd.

Brood, N. And Garrad, D. 1994. The Power of Feminist Art. London. Thames and Hudson, Ltd.

Green, C. 1987. Cubism and its Enemies. London. Yale University Press.

Livingstone, M. 2000. Pop Art a Continuing History. London. Thames and Hudson, Ltd.

Martin, T. 1999. Essential Surrealists. Bath. Parragon.

E V A L U A T I O N

The inspiration for my final piece came from a variety of different sources from my research throughout this art and fashion assignment. My main inspiration from my research allowed me to come to the conclusion of choosing feminism as my main art movement to focus on and research into. I chose feminism because after looking at 5 main art movements in detail, it stood out the most as the movement that interested me and inspired me. I loved the idea of combining feminism as such as strong empowering message and state of mind with an editorial fashion shoot and piece of art work. Feminism has been such an interesting art movement to look into and has allowed me to gain knowledge and learn about a whole world of the feminism culture as well as discover new inspiring artists and fashion influenced through feminism. For my initial research into the feminism theme I gained images on websites such as Pinterest and Tumblr as these are always reliable sources which I can gain many styles of inspiration from visually. I started to create moodboardsand inspiration collages as part of my ideas and concept process, as well as looking closely into more detail into feminism as an art movement. I looked into artists which uniquely conveyed feminism within their style of work, which I then came across my new favourite installation artist Karla Black. I looked at installation artwork as a separate movement in my own time, and found it to be extremely inspiring and uniquely interesting as an art form. Karla Black is my favourite of the installation artists I looked at. Her work conveys themes of feminism movement subtly in a clever and stylish concept, with editorial and abstracy style of bright, vibrant pastel paints to convey feminine colours. Another artist that I found extremely influencial from my personal research was Minna Palmqvist who coveys the importance of the female body by combining her fashion designs with feminine artistry which I find extremely inspirational. As part of my primary research I visited art galleries including the Tate and the Open Eye Gallery, these were both very helpful with my research for this assignment as they allowed me to gain a visual experience of artwork close up. The tate gallery artwork was particularly interesting and helped me gain knowledge and ideas on the feminism art movement in more detail, for example looking at artists work including Tracy Emin and collage work that conveyed feminism in a subtle way. The trip enabled me to gather primary images which are included within my magazine, which I have referred back to whilst creating my final editorial photoshoot. As part of my research to inform my ideas I also looked into youtube and website videos such as artists websites and interviews that I was looking into as this enabled me to gain and acknowledge more information on the stories behind the artists work and why they have done what they did with the pieces of work ect. I find videos to be extremely helpful with my research as they are visual and easy to watch, however they are realistic as they show the artist in a conversation about their artwork therefore it is true and coming from them personally which I love and find interesting to find out about how they feel about particular artwork and their styles. Overall, my personal research for this assignment has been very visually based and I have taken a lot of inspiration generally from installation artwork and feminism artwork. I wanted to focus overall on the female body as my main subject of artwork and how it can transform naturally into a work of art, however I wanted to portray this in a subtle way that was clever and intriguing and conveyed depth instead of literal meaning and portrayal of art movements within an editorial photoshoot. I wanted to show the female body as a work of art as my theme of this fashion and art collide assignment which is what I focused on within my research and idea development, which shows through my journey of ideas and research.

E V A L U A T I O N

For my final piece I did a lot of planning and preparation to ensure my final piece was as successful and effective as possible. In my spare time I experimented with my paint idea, as I wanted to make sure this was realistic and

effective in my final photoshoot. In my final piece I wanted to use thick pastel, neutral coloured paint allover a human body to display feminism and art. However as this was quite an impractical style of work I researched into paint

types and came to the conclusion of using spray and body paint as this would be the most effective and reliable, therefore I tried and tested the paints before my final photoshoot to ensure they washed off and looked effective

however I didn’t do a mini photoshoot for this so there is no visual evidence. I visited the Tate Gallery and the Open Eye gallery as part of my preparation for the shoot, to gain inspiration and ideas. I also watched relevant videos and

short visual fashion films particulary by Dazed and Confused which enabled me to expand on the creativeness of my ideas and allow them to be more experimental and visually interesting. When planning for the final photoshoot I sourced all of my own garments, props and accessories therefore this took planning. I wanted to keep the outfits

neutral and plain as the main photoshoot focus was on the female body element. This meant that the outfit planning and garment sourcing wasn’t too eventful or hard, and I used white colours to allow the paint to be even more prominientwithin my photoshoot. I visited two arts and crafts source to ask for guidance and advice on using the paint on my

body within the photoshoot and both places were very helpful, and I therefore purchased bottles and cans of spray and body paint as props for my photoshoot which also helped to combine with makeup and hair props. I also experimented

artistically within class by creating collages based on my feminism theme, particularly using a combination of fabrics and household items, cutting them out into the logo of ‘feminism’ and displaying these colourfully on fabric pieces.

This helped with creativity and ideas for my final shoot as well as understanding the theme of feminism and the different points of view and how the feminism theme can be conveyed in a wide variety of ways including art forms,

performance art, editorial photographs, word and vocabulary and speech. Creating my own practical artwork was part of my own preparation for my final piece as it allowed me to be imaginative and think of my own feminist views and

opinions that I wanted to convey and put across as well as putting myself into the position of a feminist as part of my preparation work.

I have refined my work different ways. For example, when doing my paint and body makeup experiments in preparation for the final photoshoot I changed the final spray paint to be the one I used for the final shoot as this was the most

practical and effective and the most vibrant to use to be picked up on camera. This paint then worked well as it was vibrant and bold and showed the prominence of the pink colour on the female body, and conveyed the theme of fashion

and art successfully. Thick, acrylic paint however would not of been as effective and successful as it would have been too messy to use in the white location I wanted to do the shoot in as well as not being able to use on sensitive skin and wouldn’t of washed off as effectively, so I had to change my ideas slightly to make them more realistic however I

still tried to be as experimental as possible, ensuring I conveyed the excitement elements within my art inspired photoshoot. The paint also enabled my inspiration to become clear from the feminism and installation artwork.

I have used Photoshop to edit my final work and improve the overall images. I firstly selected my favourite and most successful images from the fashion shoot, and then edited each one on photoshop just brightening and lowering the

contrast of the images slightly, as well as cropping and editing out any blemishes but overall I was really happy with the majority of my images and didn’t feel the need to edit them too much as I liked the natural look of them and think they appeared abstract and fine art style. I also used Photoshop when creating my digital magazine pages and my front cover images to allow them to be in a realistic and high standard magazine page editing in the barcode image and a

text edit with relevance of the femine theme.

E V A L U A T I O N

My final images all successfully reflect my theme of feminism. For my location I found a white wall space in an empty room as I wanted the background of my images to be plain as the main focus would be on the model. My hair and makeup of my final piece conveyed the feminism theme with my use of vibrant pink body and hair sprays, white and pearl pink

paint, pink lipstick and colour palettes of a feminine theme. The hair and make up were the key elements of making the shoot as artistic and experimental as possible, showing

art and fashion colliding in a literal yet subtle way. The pink paint worked successfully within the final photoshoot images as it portrayed feminism art movement

within my piece making the images stand out and convey to be eye-catching and innovative. The main concept of my feminism themed final editorial photoshoot was to

convey the female body as a work of art which I feel I did in a successful and visually interesting way. The pink paint covering the female body displays the colour in which you would stereotypically associate with females to be the main focus of attention and then some of the poses are seen to be ironic and controversial as on some of them the

body is covered and curled up as it’s showing messages of self consciousness and shyness within the confidence elements of the body however the body is covered in vibrant pink paint which therefore is attention seeking and shows that although the female body may not want to gain attention it’s helpless. Overall I am very happy with my final images as I feel the hair, makeup, location and outfit elements all came together to portray my main femninism and art inspired theme which fits in well with the ‘feminine magazine’ I

created.

The qualities of my final editorial photoshoot are that it successfully and effectively displays and conveys my theme of feminism art movement as well as the message behind my images. The paint elements within my photoshoot show my experimental skills and innovative concept and ideas, as well as being eye-catching and to a high fine art style standard of work. The

majority of my final selected images are realistic and could appear within an art exhibition or editorial magazine photoshoot as either a still life concept or photographs. The poses are effective as they portray the female body as being the main subject ofthe images which was the main theme of my photoshoot, being the female body as being a work of art. The poses were successful as

they showed a variety of images showing the female body from different angles and body parts and some were split into the different details of the female body going from a plain blank canvas into a colourful work of art.

To further develop and enhance my work I would of created a more varied selection of photographs which include a variation ofposes and maybe more variety of outfits and clothing and coloured paint. I would keep the theme of feminism throughout all my

images allowing this theme to be prominent and shine through to any audience. I would also focus on the abstract/fine art style of work with maybe creating my own versions of Karla Blacks work with materials such as cosmetics and powder, as well as plasticbags which I could then recreate as a background/location for my photoshoot in the style of a Karla Black installation artwork piece. This would then enhance my photographs to a higher standard and show more imagination and creativity within my work

although now my final pieces show the minimalism theme and the subtle feminism theme which is also effective. Another element I would change/improve with my final piece is sourcing a reliable model as I found the concept of being a model both successful and a downfall. It was successful because I was being my own model and didn’t have to guide and try to convey myideas to a model as they don’t know the overall image I wanted to convey however being the model I was on the image and couldn’tlook from an outer perspective and couldn’t see the overall image as a whole. I would prefer in future to source my own models and not model myself as I enjoy creating the overall image and guiding the model to create the poses and overall image in my

head to come to life.