Likert scale questionnaire
Business Research Method
I am the student of MBA in GIFT University Gujranwala and doing
research on Effect of advertisement on societyQuestionnaire is
being distributed to collect the empirical data. Therefore, you are
kindly requested to fill this questionnaire. The information
provided will be kept confidential and will be used for academic
purpose only. It will take 15-20 min to complete the questionnaire.
Thank you for your support.Name
....................................
Occupation ....................................
Area .....................................
What is your age? 16-20
21-25 26-30 31-35 35-49 Above 49What is your qualification?
Metric
Intermediate Undergraduate Graduate
Post Graduate
What is your average income?
Rs.10,000-30,000
Rs.30,000-60,000
Rs.60,000-90,000
Above Rs.90,000-Gender:
Male
FemaleBased on the item, the respondent will choose a number
from 1 to 5 using the criteria below:
1 strongly agree
2 somewhat agree
3 neutral/no opinion
4 somewhat disagree
5 strongly disagree
Question12345
Advertisement
1I like creative but sensible ads.
2I like to watch only new ads.
3The advertisements generally informative
4The advertisements provide consumers with essential
information
5Advertising is generally truthful.
6My general opinion about advertising is unfavourable
7Advertisement must support local sports and cultural
activities?
8I like seeing celebrity endorsing the brands on television.
9Male endorser is more effective as compared to a female
endorser.
10I think the physical attractiveness of a celebrity affects
your perception and attitude towards the brand endorsed.
Effects
11The ads conveyed the intended message.
12Advertising is making us a materialistic society, overly
interested in buying and owning things
13The negative effects of media on moral values of people
14Negative effects of advertisement on students physical and
mental abilities
15Because of advertising people buy a lot of things they do not
really need
16Advertising tells me what people with lifestyles similar to
mine are buying and using
