300NE W ORLE ANS

TRICENTENNIAL

1718 ~ 2018

A New Orleans-grown form of hip-hop, bounce came from second-line rhythms and Mardi Gras Indians’ call-and-response chants.

The music was popular at block parties beginning in the 1980s, but the first recording didn’t come until 1991, with a cassette-only release of “Where Dey At,” by rapper

T.Tucker and producer DJ Irv. A year later, teenage rapper Juvenile was introduced and would later be-come a international celebrity with the release of his bounce single “Back that Azz Up” through Cash Money records, founded by brothers Bryan “Bird-man” Williams and Ronald “Slim “ Williams. Cash Money, now a multi-million business with artists including Drake and Nicki Minaj, first produced lo-cal hip-hop, rap and bounce in the Birdman’s New Orleans’ kitchen.

Juvenile and Lil’ Wayne, along with Turk, formed the Hot Boys, Cash Money’s first big act.

With sexual lyrics and dancing featuring up and down butt-shaking — also known as twerking — the music hasn’t always been welcome in all corners.

But today, bounce is so main-stream that Beyoncé borrows the music’s beats on recent recordings.

Locally, bounce music is still per-formed by artists, including gender-bending Katey Red and Big Freedia.

Like most good New Orleans’ traditions, bounce music came from the streets.

The first commercial recording of

bounce music, “Where Dey At,”

was released in 1991.

From Bienville to Bourbon Street to bounce. 300 moments that make New Orleans unique. WHAT

HAPPENED

Sara Green of New Orleans, center, twerks to the sounds of Big Freedia at the Central City Festival in 2014.

New Orleans native Master P relocated his No Limit records from California to New Orleans in 1995 and signed local rappers.

“ Bounce Queen” Big Freedia has starred in a TV reality show since 2013.

Lil’ Wayne was the youngest members of the New Orleans rap supergroup the Hot Boys along with rappers Juvenile, B.G., and Turk.

Mystikal’s first album was released on New Or-leans’ label, Big Boy Records.

A copy of the first commercial “bounce” recording from 1991, ‘Where Dey At.’

Juvenile was one of Cash Money records’ biggest stars.