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Lightening Speed: Challenges and Opportunities of Teaching Mass Media and Politics in the Digital Age – Part 2
Presenter: Julie Strong Albemarle High School | Charlottesville, [email protected] http://juliestrong.weebly.com
Trends in Mass Media
Decline of Professional Journalism
Newspapers► Circulation declined 3% in 2014► Ad revenue fell by 4% in 2014► Newsroom employee # falling (55,000 in 2006 to 36,700 in 2013)
Source: http://www.journalism.org/2015/04/29/state-of-the-news-media-2015/
Consequences???
Rolling Stone article about sexual assault at UVA
Media Consolidation
Growth of Narrowcasting
►Targeting media programming at specific populations within society a.k.a. “niche journalism”
►Consequences?
Prevalence of Candidate-Centered Campaigns
► Campaigns and Media focus on candidates’ backgrounds, families, gaffs, personality and character rather than party affiliation
► CCC winners and losers?
“Personality Politics”
News or Entertainment?Political Candidates or Political
Celebrities?
President Obama on Between Two Ferns with Zach Galifianakis
Source: http://www.funnyordie.com/videos/18e820ec3f/between-two-ferns-with-zach-galifianakis-president-barack-obama?
_cc=__d___&_ccid=gv0kfq.mz09sd
Generational Differences Receiving Political News
► Source: http://www.journalism.org/2015/06/01/millennials-political-news
Source: Pew Research Center Journalism and Media
Pew Research Center Study: Political Polarization & Media Habits
Consistent liberals► Rely on greater range of
news outlets (CNN 15%, NPR 13%, MSNBC 12%, NYT 10%)
► Express greater trust in news outlets
► More likely to defriend someone on social network because of politics
► Follow issue-based groups
Consistent conservatives► Rely on 1 main news source
(Fox News 47%)► Express greater distrust of
news sources► On Facebook more likely to
hear political opinions in line with their own
► 66% say close friends share their government and political views)
Source: http://www.journalism.org/2014/10/21/political-polarization-media-habits/
The Rise of Social Media a.k.a. “The New Media”
Churchill and Twitter by John Cole 4/25/13
Source:http://www.cagle.com/
Sources of Internet
News
1. News you can choose – like downloading songs on your iPhone
2. Share this – tweets and retweets in virtual word of mouth
3. Like it – “thumbs up” or “thumbs” down gives politicians instant read on issues
4. Connect with others – “flash mobs,” “hashtag activism,” Arab Spring
5. Donate now – Barack Obama raised millions online in 2008 and 2012.
5 Ways New Media Are Changing Politics
Source: http://http://www.usnews.com
Conclusions: Positive Effects of these Changes in Mass Media
►Social Media promotes greater democratization of politics: more citizen involvement, the power of many
►Some counterbalance to Citizen United and large donors, lobbyist and special interest
►Creates intimacy/connections between candidate and voters
► Fuels social movements: Arab spring, Ferguson►Promotes globalization and interconnectedness
Conclusions: Negative Consequences of Changes in Mass Media
►Rush by news organizations to get story out first rather than to get it right > Profit Motive
►Disseminates superficial often incomplete and/or inaccurate information instead of in-depth reporting
►Contributes to political polarization►Promotes ”celebrity politics”►Provides outlet for terrorist organizations and
hate groups (ISIS)
Website: http://juliestrong.weebly.com
Questions? Comments?Contact Julie Strong:
Albemarle High School
2775 Hydraulic Road
Charlottesville, VA 22901
