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Lift Every Voice and Read: A Personal Library for Every Child. Emerging Leaders 2009 Team A. The King’s Advocates. Sarah Evans. Vonzell Yeager. Lana Adlawan. Yolanda Hood. Marissa Alcorta. Hayley McEwing. Working Together Virtually. Asynchronously. Synchronously. - PowerPoint PPT Presentation
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EMERGING LEADERS 2009TEAM A
Lift Every Voice and Read:A Personal Library for Every
Child
The King’s Advocates
SarahEvans
VonzellYeager
LanaAdlawan
Yolanda
Hood
Marissa
Alcorta
HayleyMcEwin
g
AsynchronouslyAsynchronously SynchronouslySynchronously
Working Together Virtually
A MARKETING CAMPAIGN FORTHE CORETTA SCOTT KING BOOK AWARDS
The Project Proposal
To AdultsTo Adults To ChildrenTo Children
Public Service Announcements
Home Library Webpage
Bibliographies for Children and Teens
Thematic Bookmarks
Bibliographies for Children and Teens
Thematic Bookmarks
The Coretta Scott King Book Club
Two-Prong Marketing Approach
Public Service Announcements
February: Black History Month
April: National Library Week
May: Children’s Book Week
June: Summer Reading Programs
September: Back to School
December: Holiday Celebrations
Example:
September: Back to School (Time: 30 seconds)
As your children return to school this month, the American Library Association would like to remind you to request the Coretta Scott King Award books in your schools and at your local library. Through the “Lift Every Voice and Read” campaign, the Coretta Scott King Book Awards seek to foster awareness of children’s literature told and illustrated from the African American perspective.
Remember through the “Lift Every Voice and Read” campaign, all children are given the ability to explore the world and find themselves.
This message was sponsored by the American Library Association.
Home Library Webpage
Suggested URL – www.ala.org/csk/homelibraries
Purposes Inform and persuade why
purchasing these books is important and fun
Assist site visitors in locating and purchasing award books
Offer supportive material related to literacy
Features free and unique greeting cards, postcards, and bookmarks
FrontFront InsideInside
Enjoy thisCoretta Scott
Kingaward book
as yourvery own!
Greeting Card Example
FrontFront BackBack
Postcard Example
Books For Children –Organized by Grade Level
Books For Children –Organized by Grade Level
Books For Teens –Organized by Subject
Books For Teens –Organized by Subject
Pre-K & Kindergarten
1st and 2nd Grade
3rd and 4th Grade
5th and 6th Grade
Contemporary Fiction
Non-fiction &
Biography
Fiction to pair with
Non-fiction selections
in classrooms
Accessible Bibliographies for Various Audiences
Thematic Bookmarks By Month
January: New Beginnings
February: Coretta Scott
King Authors and
Illustrators
March: He-roes / She-roes
April: Artistic Expression
May: Family
June: Sports and Action
Stories
July: New Coretta Scott
King Award-Winning Books
August: Friendship
September: School Stories
October: Telling Stories
November: History
December: Celebrations
Thematic Bookmark Example (May)
The Coretta Scott King Book Club
Participants join virtually or recreate locally
A club website provides supporting materials Downloadable calendar Downloadable stickers Downloadable content
from publishers Book trailers Discussion guides Activities guides Suggestions for building a
personal award book library
Downloadable postcard invitation or evite
Additional Marketing Recommendations
Coretta Scott King Award brochureDownloadable email signature image/logoRSS feeds for the Coretta Scott King
website/blogA section of the website aimed at teachers and
librarians A section of the website aimed at youthVideo book trailers/Coretta Scott King
YouTube channelSharing stories section of the websiteMonthly webcasts with authors