lifsstil

Brittney Wooten Six-month plan FASM 245

logo

•  Lifsstil meaning lifestyle in Icelandic. •  The logo is simple, but also reflects

the fun and laid-back image of the brand.

Target Market  o  Young women ages 18-30 interested in music, film, art, and fashion.

Generation Y.

o  Seeking urban apparel & lifestyle products with a touch of vintage feel. Lifsstil customers want clothing that is good quality and stylish, at moderate prices.

o  Mostly city girls, but not necessarily.

o  Psychographics: Energetic, fast-paced lifestyle, educated, love technology, rely on word of mouth, diverse, cultural, laid-back, but very fun.

o  Students or working in creative field. o  Income: $30,000+

The customer

Mission

Our mission is to meet the wants and needs of our customers, by providing an eclectic mix of apparel and lifestyle products.

 

competition

Promotional cadence  www.http://Lifsstil.com

Lifsstil.com

lifsstilTops

Bottoms

Shoes

Accessories

Outerwear

About

•  Lifsstil customers are very technologically savvy, they rely on WOM(Word of Mouth), and social media sites, celebrity exposure etc.

•  Look-book presented to customers via Lifsstil.com. •  Promotion/Sales: Mostly online. Markdowns after 90 days.

•  Advertising on Lifsstil.com, Facebook, Twitter, Blogs. •  Competitors Cadence: Sales on website,

New york

•  SoHo

•  Diverse/Cultural

•  Artistic environment

•  Transportation: Train etc.

Chicago

•  North Clark Street

•  Cultural/Entertainment oriented

•  Creative

•  Transportation: Public/walking

miami

•  Collins Avenue South Beach

•  Entertainment oriented

•  Cultural

•  Transportation: Walking/Bike

Assortment plans •  Clusters: •  New York City: SoHo (Broadway NY) •  Chicago: North Clark Street •  Miami: South Beach Collins Avenue •  All locations are positioned near or on the same street as our competitors.

•  Classifications: Tops, Jeans, Shorts, Skirts, Shoes

•  Classification Recap: •  Tops: $374,070 TTL%= 19% •  Jeans: $393,607 TTL%= 20% •  Skirts: $ 540,828 TTL%=28% •  Shorts: 408,320 TTL%= 21% •  Shoes: $235,790 TTL= 12%

•  Price Ranges: •  Tops: $40-$80 •  Jeans: $60-$100 •  Skirts: $38-72 •  Shorts: $39-$80 •  Shoes: $30-70

Pyramid planning

24%        33%        32%          11%  

$430,348

$607,440

$591,845

$199,827

Total: $1,829,459 100%