LifeCycle Cycling as a life long approach

LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR

LifeCycle Cycling as a life long approach


A healthy city


Health and Mobility

7.217

28.000

42.000

death through road accidents

death through traffic-causedemissions

death through lack of physical activities

Traffic-caused deathsin Austria, Switzerland and France

LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMORThe „vision“ of the 60ies and 70ies


Babies travel safe in the bike trailer

To start already before the baby is born in pre birth classes



Mobility toys

8%

66%

26%

Wege Werbebudget "Verkehrs"-Spielzeug im Kinderzimmer

17%

51%

32%


Öffentlicher Verkehr

trips Advertising

8%

91%

1%


SPLIT 3SPLIT 2SPLIT 1

Source: BMVIT 1995, FGM-AMOR 2002, 2003


Cycling is part of the gamewww.mobile-bambini.eu


Kindergarten & Mobility

- Learning how to Bike- Certificate „I can bike“- Picture stories concerning cycling- by bike to the kindergarten- change the kindergarten environment


Learning how to bike


Certificate „I can bike“ I can balance photo Picture stories about cycling


Rituals and story telling

LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMORMake a change _ Papa taxi


Teaching the next generation to step away from the car Source: XtraMOBIL AG





LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMORHome zones a chance for healthy development


Number of friends on average

Share of trips to visit friends done without supervision of adults

Social contacts of parents on

average

5 year old children and their parents

No / little car traffic

Lots of car traffic

Home zones generate friendschip



Desire and realityMobility behaviour on the way to school children 10-14

Modal share cycling traffic

Desired modal share cycling


Desire and realityMobility behaviour on the way to school children 10-14

Modal share cycling traffic

Desired modal share cycling


5‘ before school starts... ... and 5‘ after

ESTABLISH AWARENESS...•Who is to blame?


„Mobility - Akupunktur“

• School streets Bolzano

• Streets in front of schools are closed for motorized traffic for 15-30 min in the morning and in the afternoon

• Additionally guided walks to the school

• http://www.eltis.org/index.php?id=13&lang1=de&study_id=214

• http://www.eltis.org/index.php?ID1=7&id=61&video_id=24


THE TRAFFIC SNAKE GAME

Duration: One week

Slogan: Safe and eco-friendly ways to school

Idea: Each class sets its own realistic goals, how many car trips can be shifted to more sustainable modes of transport

Europe: Played in 900 schools in Belgium, 700 in the NL, in DE, AT,www. schoolway.net


Cycling TrainingPrimary Schools


Bike to work

• Teams go to work by bike (or by sustainable modes)

• Duration of action is 2 months

• On 50% of working days the team should go to work by bike

• Teams consist of 2 – 4 persons within one company

• Raffle to win prizes


ADFC New residents‘ tours in Germany

Idea:

• Citizens who have recently moved must reorganize their mobility behaviour

Goals:

• let them experience cycling in new city,

• show them cycling connections,

• give them information about new city


Realisation:

• exchange of experiences with existing tours,

• training workshops for tour guides,

• local organization of tours,

• various themes: historical, cultural, shortcuts, commuters, beergardens, ....

ADFC New residents‘ tours in Germany

In 2010:

• 134 tours in 39 cities offered

• 20 participants in average

more than 2.000 participants!


Bike and Buy


Bike and buy


supported by EAHC

Cycling for elderly


Cycling for Health Schemes, UK

Goal:Introduce cycling as a way to improve people’s health

Target group:• participants whose health is considered to be at risk and who might benefit through regular cycling (e.g. obesity, long-term illness)• hospital patients recovering from an operation • older people taking part for social reasons

All participants are referred to CTC by their General Practitioner (doctor).


Cycling for Health Schemes, UK

Key elements:

• Cycling in confined, off-road area first; then progression to quiet roads

• 6-12 week programme with weekly activities

• build up mileage, e.g. from 3 miles to 20 miles,

• max 12 people per session

• split up groups into skills levels if necessary

• volunteers carry on cycling with the group as ride leaders after the programme (sustainability)


Results and statement of pedelec test users

• To get additional power is great

– Perfect for cycling up hills

– The radius of activities extends

– „the city feels like smaller“

• I am not sceptic anymore

• the family and friends reacted positive

• It is appropriate for every day trips and leisure trips„I perceive my environment

completly different and much more intensive than as car driver“

Pedelec (E-Bike) tests for elderly


Children

learn by

imitation


Links to active mobility

• www.eltis.org• www.bicy.it• www.mobile-bambini.eu• www.lifecycle.cc• www.cyclelogistics.eu• www.trendy-travel.eu• www.healthyregion.eu• www.active-acess.eu


¡Thank you!

Karl ReiterFGM-AMOR , Austrian Mobility [email protected]

Documents

LifeCycle Cycling as a life long approach