A UX REVISION

PRESENTATION OVERVIEW

Heuristic evaluation findings

Our approach

Feature changes

Wireframes

SuggestionsMoving forward

Contact info

UNDERSTANDING THE SITUATION

HEURISTIC EVALUATION

opportunities for improvement

InformationArchitecture

Content User Flow Visual Design

OUR APPROACH

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PRIORITISATION• Used to narrow scope and focus on essential features that addressed the user needs and business goals.

ANALYSIS AND IDEATION

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• We analysed the data from our interviews and found recurring themes.• We looked at how LifeAlly’s current features and functions address users feelings and behaviour. We then identified ways to close the gaps.

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USER RESEARCH

• Discovered what motivates people, their barriers and how they want to be rewarded.• Helped us understand our users social and digital behaviours.• Usability testing on the LifeIQ quiz.

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COMPETITIVE ANALYSIS• We researched how social and community aspects of health websites were structured. • What their reward and gamification features were.

CONCEPTS WE RECOMMEND AND WHY

HOW• Revise the landing page • Revise the content • Revise the design • Testimonials

WHY• Clarify the value proposition • Demonstrates the brand value

Maximise credibility

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Content & Visual Design

Streamline theSign-up process

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HOW• Clarify the on-boarding process • Include the LifeIQ quiz in the on-boarding process

WHY• To engage and show users the value of the product before they sign up. (People are more likely to sign up if they see the value of the product first).

User flow

Clarify theLifeIQ Quiz

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HOW• Change the format in which questions are asked and answered.

WHY• So the users feel like their end score reflects them correctly.

User flow &Content

+Added mentorship

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HOW• Implement a feature on the dashboard that lets you correspond with your mentor.

WHY• According to our research, people respond well to those who are more knowledgeable, and those they can have a personal interaction with. People also feel more motivated when they have the chance to give back to the community and help people who are less proficient.

Content

5 Emphasise community

HOW• Circle news feed • Challenges • Suggested circles • Friend leader board• Information architecture • Linking account with FB• Sharable content

WHY• peer support from people with like-minded interests is key to motivation and success.

Content&

Visual Design

6Removetangible rewards

HOW• Remove tangible rewards and replace with gamification features.

WHY• Our research showed that tangible rewards do not effect behavioural change.

Content

7Clarify the valueproposition

HOW• Review landing page • Emphasise what LifeAlly is about and how it sets itself apart from other health and wellness sites.

WHY• To showcase and amplify the value of the product.

Content

8Improve how goals are presented

HOW• Revise LIfeAction page layout.

WHY• To make it more engaging and less overwhelming.

Information Architecture & Visual Design

CONCEPTS WE RECOMMEND AND WHY

WIREFRAME DEMONSTRATION

http://invis.io/2W289FCG9

SUGGESTIONS MOVING FORWARD

Revisit the point system in conjunction with life IQ & Levelling up

Content strategy

Information architecture for the rest of the site

Consider if and how to Implement the mentorship program

Visual design and branding

THANK YOU!

CONTACT INFORMATION

Lorraine Chung Arielle Cook

0423 264570

ariellecook@hotmailminalorraine@gmail

0451 031 403