LIFE ONLINE The internet: Enhancing work & play 3.24.06 Lee Rainie Computers in Libraries - 2006 Washington, D.C

LIFE ONLINEThe internet: Enhancing work & play

3.24.06Lee RainieComputers in Libraries - 2006Washington, D.C.

March 24, 2006 2Life Online

Who’s blogging this?

Writings of a Loud Librarian

Indiana Librarian Marissa Priddis

http://theloudlibrarian.net/2005/10/monterey-learning-stuff.html

http://theloudlibrarian.net/2005/10/monterey-learning-stuff.html


“Rainie was funny, at ease, informative and we found

ourselves do a lot of ‘Huh...I didn't know that’ during his speech.

Very, very cool.”


“I've long been a fan of …Pew's reports, and wish we had something that comprehensive and ongoing in

the UK….Pew's ongoing and in-depth analysis of this space is a truly

marvelous resource that could usefully be emulated outside the US.”


Who’s blogging this?

Stephen Downes

Stephen’s Web

http://www.educause.edu/content.asp?page_id=666&ID=ECR0509&bhcp=1




“Good crisp presentation … backed with some actual research and drawing out the implications for educators, a list of which should be posted on the wall of

every school ….”


“He’s a lot older than I imagined.”--------------------

“Looks like a typical Foundation suit.”


Reality 1Millennials are a distinct age cohort, according to

many measures of generational behavior and

attitude


The Millennials (born 1982-2000)

The biggest and most diverse generation in American history36% of total population; 31% minority

Special

Sheltered

Confident

Team-oriented

Achieving

Pressured

Conventional

Tech-embracing

Neil Howe and William Strauss, Millennials Rising, Vintage, 2000Doug Levin, Research Director, Cable in the Classroom


Reality 2

Millennials are immersed in world of media and

gadgets


Kaiser Family Foundation, Generation M, March 2005

82

46

87


Home media ecology - 1975Product Route to home Display Local storage

TV stations phone TV Cassette/ 8-track

broadcast TV radio

broadcast radio stereo Vinyl album

News mail

Advertising newspaper delivery phone

paper

Radio Stations non-electronic

Tom Wolzien, Sanford C. Bernstein & Co


Home media ecology – nowProduct Route to home Display Local storage

cable VCRTV stations phone/DSL TVInfo wireless radio DVD“Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storageLocal news mail headphones CD/CD-ROMContent from express delivery pager individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery phone cable boxRadio stations PDA/Palm game console

game console paperSatellite radio non-electronic storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein & Co


Reality 3

Their technology is mobile



37

26

45


Reality 4

The internet plays a special role in their

world


Download music – 51%Share own creations – 33%

1919

2222

2630313133

3843

515557

7576

8184

89

0 20 40 60 80 100

Create a blogRemix and share f iles

Look for info that’s hard to discussCreate w eb pages

Religious/spiritual infoJob info

Health infoDow nload videos

Share their ow n creationsRead blogs

Buy productsDow nload music

Seek political new sHunt for schools

Use IMGet new s

Play online gamesInfo about about movies, TV

Use emailPe

rcen

tage

of i

nter

net u

sers

Activities of young greatly outpace their eldersActivities of young are not as great as their elders


33% of online teens share their own creations online, such as artwork, photos, stories, or videos


32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments


22% report keeping their own personal webpage


19% have created their own online journal or blog


19% say they remix content they find online into their own artistic creations


Steve Bartman’s journey


Reality 5

They are multi-taskers






Reality 6

Millennials are often unaware of and indifferent

to the consequences of their use of technology

• 51% download music files• 31% download video• 19% take material and remix and share it

------------------------------------------------------------------------------• 75% agree: “Music downloading and file-sharing is

so easy to do, it’s unrealistic to expect people not to do it “

• 66% agree: “As long as people are still buying music and movies, it’s okay if they download or share some things for free.“

• 55% say they do not care much whether what they download is copyrighted or not


Reality 7

Their (our) technology world will change

radically in the next decade


The J-curve laws

• Computing power doubles every 18 months – Moore’s law

• Communications power doubles every 9 months with improvements in fiber optics and compression – Gilder’s law– Spectrum power is enhanced with efficiency

improvements in spectrum allocation and use• Storage power doubles every 12 months – disk

law


Chris Anderson bookAmazon, Rhapsody/iTunes, Netflix

Tra

ffic

Content


Reality 8

The way they approach learning and research

tasks will be shaped by their new techno-world


Thank you!

Lee Rainie

Director

Pew Internet & American Life Project

1615 L Street NW

Suite 700

Washington, DC 20036

[email protected]

202-419-4500

Documents

LIFE ONLINE The internet: Enhancing work & play 3.24.06 Lee Rainie Computers in Libraries - 2006 Washington, D.C