October 2012

Enterprise Cloud for Mobile & Applications Supply, Logistics and Warehousing for Enterprise & Consumer Apps

We are all about the App and its ingredients

Fonts Distribution

Services

APIs

Security

Developers

Versions

Updates

Platform

Marketing

Geography

Code

Languages

Images

Appstores

User Interface Licenses

Specifications

Documentation

Analytics

Our Application Lifecycle Management Platform

ID, Authentication, Access

Member Registration

Development Life Cycle

Communications

Asset Life Cycle

Publishing and Distribution

Analysis

Manage and Control

Dashboard

BYOD

Developer

Developer

Developer

APIs

APIs

APIs

Apps

Benchmarking and References

Monitoring, Alerts, Analytics

Asset Repository Enterprise App

Stores, Distribution

ROI and Measurement

Find out who is doing what in Apps and APIs

Developers and Project Management

Specification and Bid Management

Promotion, Matching, Collaboration, Management

Matching you to three qualified Developers

Manage access, deployment and performance

Dashboard controls and monitors assets and ecosystem

1. Control Development Projects

2. Manage Developer Relationships

3. Monitor Apps and APIs

An established developer community

1,522 Development Houses connected with OEM’s, Enterprises and Brands globally

60 Countries actively serving Global Fortune 1,000 companies

10,000 Successful applications for your benchmarking and competitive analysis

60+ Countries

4,000+ Software Houses

~12 Developers/ISV

~50K Developers

29% AMERICAS

36% EMEA

35% APAC

Results speak louder than words. 80% of our work with our customers is repeat business.

Our customers

Offices Hong Kong San Francisco

Savings and Benefits

Huge Savings Minimum IP Leakage

Faster TIME to Market

Up to US$ 10M You control and learn

50% faster from Napkin to

Download in multiple countries

So how did we get here? Depends when you asked

Phase 1 – Outsourced Project Management, 2001 – 2 founders

(I sold out to my partner, 2003)

Phase 2 – “Incubator” for our own ideas - “Catalist Group”, 2006 – 2 founders (Money and Operations) – Magazine, China Ad Network, Email Database, Warehouse for apps to name a few.

Phase 3 – Brought Exicon back for Vendor Approvals, 2007.

(Catalist team, Rolled all businesses together, sold or closed)

Phase 4 – Cloud Enterprise App Warehousing and Logistics.

First Tier 1 clients for our SaaS platform as of last week – HP and GMH

(2 Partners, including both Founders of Catalist, 5 Board members, Advisory Board of 3)

So what is start up like?

Start ups are like Trench warfare

Start ups are really f%$£@*g hard.

No joke.

Its lonely

What tree?

Choose your partner wisely

What have we learned about resourcing?

1. You need money to pay the bills

2. You need money to attract the talent – if not what else have you got?

3. You need diversity

4. You need all the help you can get

Implementing vision takes time

Inception

Funding

V1.0 Your Brain

Life Cycle of a Start-up

Seed Pre-seed Early, Growth

Ideation Prototype Launch Growth

IPO

Exit Sell-off Merger

Financing options

Self Financed v Funded

Bootstrapping Private Equity

Debt (take a loan)

Financing options - Bootstrapped

Financing options - Funded

Raise money when you can,

not when you want to.

1. Look for investors who have founded and run a start up before.

2. Look for investors with some of their own money in play.

3. Look for investors who understand the problem and are excited about your solution

4. Look for investors who can help you with more than money

Investors are NOT your friend!

Spending the money

The magic of innovation

What are some obvious mistakes we made?

1. Hired PLUs

2. Hired when desperate, repented at leisure-stressfully

3. Didn’t make tough decisions early

“ Hire Slowly, Fire Quickly”

4. Leverage others experience early

1. Hiring decisions

2. External support

Outsourcing is start ups friend 1. Physical - Your existing network, consultants, accounting etc

2. Virtual - Elance.com, Freelancer.com, Exicon

3. Leverage technology – Expenisfy, BambooHR, Basecamp,

4. Interns (this building’s full of them)

Challenges 1. Timezones

2. Communication – Languages and Meaning

3. Quality

4. Cost

In Conclusion

• If you haven’t got it yet, start up is hard

• Get all the money you can BEFORE you need it

• Get more than you think you will need

• Be smart about what you are giving up to whom and why and when

• Everybody is in front of an entrepreneur for a reason.

• Take all the help you can get

GOOD LUCK!!

COO / EXICON

Cat Purvis

EMAIL

cat@exiconglobal.com

WEBSITE

www.exiconglobal.com

FOLLOW US @exicon

Thank you

Appendix

Insights and inspiration from…

http://www.slideshare.net/AmitRanjan/financing-options-for-technology-startups (Slides 17 and 18)

http://www.slideshare.net/joestump/starting-your-startup(Slides 12, 16, 21 and 24)