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Glamour App Takes Mobile Commerce to a New Level

Product Overview

Glamour is a mobile commerce app for a renowned online apparel merchant, known by the same name (Glamour) based in Brazil. This is a native iOS mobile app compatible with iPhone, iPad and iPod touch. The app allows shoppers to browse through its collection-- womenswear, menswear, and infant designer dresses and accessories--- make choices, place orders and track delivery status. Taking advantage of its secured and flexible payment gateway, shoppers can make payment using any cards accepted by globally recognized banks.

Factors Necessitating the Mobile App

Growth in the mobile usage (Increased by 58%) Growth in the mobile app usage (80% of the mobile time is spent in apps alone) Growth in shopping apps adoption (Lifestyle and shopping apps recorded 81% growth)

Image Courtesy: Flurry

Business Challenges

Improving the user-engagement across multiple devices Improving digital engagement Containing digital marketing budget Pushing lead generation and conversion Improving customer-experience

Solution Leveraging the exclusive capabilities of iOS Swift SDK, our iOS app developer designed and developed a fully-featured mobile commerce apps to help shoppers make smart choices depending upon their needs and budgets from a wide range of collections.

Business Challenge

Digital shift from websites to mobile apps raised a new challenge for Glamour, resulting into decline in website traffic, leads, conversions and ROI, and not to say, it was deteriorating its brand reputation as well to an extent.

81%

UK Headquarters Root Info SolutionsLakeside House1 Furzeground WayStockley ParkHeathrow, UB11 1BDTelephone: +44 207 0960 066

India ODCRoot Info Solutions Pvt ltd.

12,DSIDC,Computer ComplexScheme-1,PH-2

Okhla, Delhi – 110020+91 - 011 40565325

Shoppers can:

Explore merchandises and narrow-down choices Compare products Get updates on the latest arrivals and events Read news and explore media coverage about the brand Upload images showcasing their experience with the brand

Result

Improving the customer-experience, Glamour, has become the top choice of consumers interested in contemporary designer dresses. Key benefits can be summarized as:

Improved user-engagement Improved customer-acquisition Increased productivity and business efficiency Improved brand reputation

Why it Interested Us?

In the mobile app development sector, working with the iOS Swift framework is perceived as a challenging task, but here lies our expertise and passion. We are always ready to tread the untrodden path. We take pride in our skilled Swift mobile app developers, who know the ins and outs of its library, resources, plugins and APIs to fully unleash its potential.

Strategy

Understanding the likes and dislikes of mobile app users Building simple and interactive UI Enabling strong synchronization of data from different plug-ins Incorporating effective privacy safety settings Building a modular and scalable mobile app

Development

We accepted the challenge, and as per the strategy, we succeeded in building a user-friendly mobile app to help the business effectively market its products across its target customers by delivering a superior digital experience.

To let the app cohesively work with the device, we have meticulously used the Swift compiler, Swift front-end, SIL optimiser, LLVM IR optimiser and code generator. Simplicity is the core aspect of the app. Consumers and the vendor can make use of the front-end and back-end interface with absolute ease. The former can browse, compare, shop, pay, and track orders and the latter can keep the store abuzz with new arrivals. The vendor can also take advantage of the analytics to empower its upsell and cross-sell technique.

Testing

Our software testing team is committed for delivering a superior digital experience to end-users. We subjected Glamour through a comprehensive test. The brief summary of it is given for your reference.

1. Interrupt conditions

We examined the product against Incoming/outgoing calls, notifications, messages, gaming, browsing, and other range of activities that are usually performed using handheld devices.

2. Installation/Uninstallation

To ensure that installation and uninstallation processes remain flawless and uninterrupted, we verified the product across different devices.

3. Network conditions

We analyzed the app’s performance along with the installation and uinstallation processes across different devices, and under different network conditions.

4. Performance conditions

We also made sure that other apps and services associated with the iOS device of the users are not getting hindered by the presence or function of Glamour app.

5. Device integration conditions

We examined the communication of the app with different hardware components, viz., GPS, video and camera, and more, to make sure that users are able to fully utilize the app’s functionality.

Publishing

Digital visibility is a must for any mobile app. We published the mobile app on Google Play and iTunes by strictly observing their rules and regulations to make sure prospects, customers and fans can easily access the app, and connect with the brand. We closely watch the customer’s reviews that get surfaced on the stores or other reputed online portals and try to come with the efficient fix at our earliest in subsequent updates.

About Us

Root Info Solutions (RIS) is a globally recognized Information Technology consulting and software outsourcing company based in the UK. We have an offshore software development and implementation center in New Delhi, India. We provide enterprise web and mobility solutions using different programming languages/frameworks including PhoneGap, Drupal, Angular JS, Magento, Python, Android, Swift, and more. We have been serving clients across different sectors and verticals since 2004.

Transformation

Glamour (m-Commerce App) pushed its marketing endeavor, favoring user-engagement and customer acquisition, and helped the brand in successfully monetizing the paradigm shift in the digital engagement.