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Telecommunication Union Committed to connecting the world 4 th ITU Green Standards Week Chen Min LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES

LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

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Page 1: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

4th ITU Green Standards Week

Chen Min

LIFE CYCLE THINKING AND ENGAGING CONSUMERS –EXPERIENCES FROM MOBILE DEVICES

Page 2: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

SUSTAINABILITY VISION

GREAT MOBILE PRODUCTS THAT:

Page 3: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

REDUCING THE ENVIRONMENTAL IMPACT OF OUR PRODUCTS

Page 4: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

OUR PRODUCT CREATION IS GUIDED BY LIFE CYCLE THINKING

Greenhouse gas emissions across the life cycle of a phone

Page 5: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

Nokia Lumia 820

Check out more eco details at www.nokia.com/ecoprofiles

THE ENVIRONMENTAL IMPACT OF A DEVICE VARIES ACCORDING TO ITS WEIGHT AND THE FUNCTIONALITIES IT OFFERS

Page 6: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

CONVERGENCE

Reducesenvironmental

impact

Page 7: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

BY 2020, OUR VISION IS TO ONLY USE 100% CERTIFIED RENEWABLE OR RECYCLED MATERIAL

Page 8: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

INGREDIENTS OF A NOKIA PHONE

We are the first mobile manufacturer to offer full list of substances used in our phones.

Asha

Lumia

WE REGULARLY INTRODUCE NEW, MORE SUSTAINABLE MATERIALS IN OUR DEVICES

Page 9: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

ELEMENTS TYPICALLY USED IN A MOBILE DEVICES

9

This periodic table does not take into account in what quantities and concentrations the elements have been used (only the smallest impurities are excluded). Neither does it take into account the form the element in question has been used in.

Page 10: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

RECYCLING BEHAUVIOUR-MOBILE PHONES

Page 11: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

ENABLING SUSTAINABLE LIFESTYLE

Page 12: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world12

APPS FOR YOU AND YOUR PLANET

•On the Green Move

On the Green MoveEducation Gaming for Good

Page 13: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

Opportunities for you

• With HERE Transport WE ENCOURAGE more people to use public transportation

• HERE Maps and HERE Drive help you AVOID UNNECESSARY DRIVE and consider the environment.

HELPING PEOPLE REDUCE THEIR DAILY ENVIRONMENTAL IMPACT

Page 14: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

EVERYONE SHOULD BE ABLE TO CONNECT

Page 15: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

300M people with hearing loss

300M people with poor eyesight

800M people over 60 years old

“Nokia to bring mobile technology to the visually impaired in India”

“Great cameras become eyes for the blind”

Page 16: LIFE CYCLE THINKING AND ENGAGING CONSUMERS EXPERIENCES FROM … · LIFE CYCLE THINKING AND ENGAGING CONSUMERS – EXPERIENCES FROM MOBILE DEVICES. International Telecommunication

InternationalTelecommunicationUnionCommitted to connecting the world

4th ITU Green Standards Week

Thank you