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WHY FACEBOOK? AND HOW TO USE IT TO TAKE OVER THE WORLD
27 July 2015
WHO IS JAMIE WONG?
Why Facebook?
Why Facebook isn’t really free
Types of Paid Advertising
What makes good content
Useful sites
IN THE NEXT 15 MINUTES…
WHY FACEBOOK?
Because it’s where the people are
Because it’s cheap
Because it’s smart
Because you’re in control
SHOW ME THE MONEY Why Facebook isn’t really free.
Facebook news feed is agile & responsive
Whether your post is shown in news feeds relies on:
1. Affinity
2. Weight
3. Decay
4. Advertising spend
Types of paid advertising
Boost a wall post
Focus must be engagement, otherwise this will negatively impact your organic reach.
HOW TO SPEND MONEY ON FACEBOOK
For example:
Create a Right Hand Side Ad
Greater frequency for the amount that you’re paying, but less cut through.
HOW TO SPEND MONEY ON FACEBOOKTypes of paid advertising
For example:
“Buy likes” with Page Like Ads
Effective in increasing your fan base and therefore your organic reach.
HOW TO SPEND MONEY ON FACEBOOKTypes of paid advertising
For example:
Show off your wares with Multi-Product Carousels
Great for showing range. Will click through to an external site. Can still generate conversations.
HOW TO SPEND MONEY ON FACEBOOK
For example:
Types of paid advertising
WHAT MAKES GOOD CONTENT?
Consistent (tone and frequency).
Assume content will be viewed on mobile.
Content should be dictated by the audience. • What does your audience care about? • What do you care about? • What is in the news? • What is trending?
WHAT MAKES GOOD CONTENT?
For example:
Stuck for ideas?
• Create Content
• Curate Content
• Converse Content
WHAT MAKES GOOD CONTENT?
WHAT MAKES GOOD CONTENT?
For example:
TELL ME MORE Useful sites for information and trends
Facebook for Business www.facebook.com/business
Facebook Blueprint e-learning www.facebook.com/blueprint
Facebook Awards www.facebook-studio.com
Social Media Knowledge www.smk.com
Social Media Examiner www.socialmediaexaminer.com
Google Trends: www.google.com/trends
