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The Liebert ® Foundation MCR™ (Mini Computer Room) provides customers with an integrated cooling, UPS protection and monitoring solution in spaces not designed for traditional cooling systems. The Liebert Foundation MCR comes in 42U and 22U configurations. Why You Should Sell Liebert Foundation MCR Generous margins make it profitable to sell Upsell opportunities leading to larger total sales Customers get a better solution, warranty and support Where to Find Opportunities Size-challenged network spaces Spaces not designed for IT equipment IT equipment in harsh environments, such as factory floors or warehouses Ideal for Spaces Without Cooling Liebert Foundation MCR Why Customers Need Integrated Cabinets Businesses frequently face the challenges of limited space and inadequate cooling – the Liebert Foundation MCR provides a solution unmatched in the industry. Cooling, UPS protection and monitoring are available in one self-contained cabinet. Cools loads up to 1.6 kW. Sales Talk Liebert ® Feature Liebert Foundation MCR APC High-Density Cooling Enclosure Rittal LCP Sanmina Ecobay Advantage Complete, self-contained unit Includes rack, active cooling, monitoring and control Includes rack and coil fan only – no active cooling (i.e. compressor is outside the rack) Includes rack and coil fan only – no active cooling (i.e. compressor is outside rack) Includes rack and coil fan only – no active cooling (i.e. compressor is outside rack) Provides easy installation with no on- site assembly or significant mechanical connections required Air cooled Self-contained Chilled water cooling Chilled water cooling Chilled water cooling Does not introduce water piping into the room or rack. Features low-noise operation, suitable for use in occupied spaces Backup ventilation Backup cooling module provides cooling during a loss of utility power or high internal temperature conditions No backup ventilation No backup ventilation No backup ventilation. Spring-loaded door opens for ventilation Has backup cooling module that ensures cooling in emergency conditions without using spring-loaded doors that require additional space and may conflict with safety codes or practices Fits through standard- sized doorways 42U: 23.5" W x 37.5" D x 77" H 22U : 23.5" W x 38" D x 59.1" H 39" W x 48" D x 90" H 36" W x 40" D x 80" H 26" W x 46" D x 86" H Is designed to fit through standard-sized doorways Fan location At the bottom Side of cabinet Side of cabinet In rear door Provides air circulation/cooling function even when the rear door is open for service access Air flow type Rear of cabinet Side of cabinet Side of cabinet In rear door Provides more uniform air circulation throughout the cabinet to prevent hot spots within the enclosure Competitive Comparison

Liebert Foundation MCR - htgmembers.com Foundation MCR SalesTalk... · The Liebert® Foundation MCR™ (Mini Computer Room) provides customers with an integrated cooling, UPS protection

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Page 1: Liebert Foundation MCR - htgmembers.com Foundation MCR SalesTalk... · The Liebert® Foundation MCR™ (Mini Computer Room) provides customers with an integrated cooling, UPS protection

The Liebert® Foundation MCR™ (Mini Computer Room) provides customers with an integrated cooling, UPS protection and monitoring solution in spaces not designed for traditional cooling systems. The Liebert Foundation MCR comes in 42U and 22U configurations.

Why You Should Sell Liebert Foundation MCR

■ Generous margins make it profitable to sell

■ Upsell opportunities leading to larger total sales

■ Customers get a better solution, warranty and support

Where to Find Opportunities■ Size-challenged network spaces

■ Spaces not designed for IT equipment

■ IT equipment in harsh environments, such as factory floors or warehouses

Ideal for Spaces Without Cooling

Liebert Foundation MCR

Why Customers Need Integrated CabinetsBusinesses frequently face the challenges of limited space and inadequate cooling – the Liebert Foundation MCR provides a solution unmatched in the industry.

Cooling, UPS protection and monitoring are available in one self-contained cabinet. Cools loads up to 1.6 kW.

SalesTalkLiebert®Liebert®

Feature Liebert

Foundation MCR APC High-Density Cooling Enclosure Rittal LCP Sanmina Ecobay Advantage

Complete, self-contained unit

Includes rack, active cooling, monitoring and control

Includes rack and coil fan only – no active cooling (i.e. compressor is outside the rack)

Includes rack and coil fan only – no active cooling (i.e. compressor is outside rack)

Includes rack and coil fan only – no active cooling (i.e. compressor is outside rack)

Provides easy installation with no on-site assembly or significant mechanical connections required

Air cooled Self-contained Chilled water cooling Chilled water cooling Chilled water cooling Does not introduce water piping into the room or rack. Features low-noise operation, suitable for use in occupied spaces

Backup ventilation Backup cooling module provides cooling during a loss of utility power or high internal temperature conditions

No backup ventilation No backup ventilation No backup ventilation. Spring-loaded door opens for ventilation

Has backup cooling module that ensures cooling in emergency conditions without using spring-loaded doors that require additional space and may conflict with safety codes or practices

Fits through standard- sized doorways

42U: 23.5" W x 37.5" D x 77" H

22U : 23.5" W x 38" D x 59.1" H

39" W x 48" D x 90" H 36" W x 40" D x 80" H 26" W x 46" D x 86" H Is designed to fit through standard-sized doorways

Fan location At the bottom Side of cabinet Side of cabinet In rear door Provides air circulation/cooling function even when the rear door is open for service access

Air flow type Rear of cabinet Side of cabinet Side of cabinet In rear door Provides more uniform air circulation throughout the cabinet to prevent hot spots within the enclosure

Competitive Comparison

Page 2: Liebert Foundation MCR - htgmembers.com Foundation MCR SalesTalk... · The Liebert® Foundation MCR™ (Mini Computer Room) provides customers with an integrated cooling, UPS protection

Emerson Network Power and the Emerson Network Power logo are trademarks and service marks of Emerson Electric Co. ©2009 Emerson Electric Co. Prices subject to change. (08/09)

Liebert Foundation MCRSalesTalkLiebert®Liebert®

Customer Pain Point What to Ask Solution

Needs cooling solution to protect hardware.

Do you need cooling that doesn’t require a lot of additional space?

The Liebert Foundation MCR accommodates spaces not designed for cooling. It’s air cooled, so it can operate without chilled water.

Wants to place equipment in a small space.

Do you need power, cooling and monitoring designed for small spaces?

The Liebert Foundation MCR is a self-contained enclosure with cooling and optional power and monitoring.

Needs provisions for physical security of IT gear.

Do you need the ability to keep unauthorized users from accessing your IT equipment?

The Liebert Foundation MCR comes with a multipoint latch with a built-in key lock.

How to Identify Customer Opportunities

Upsell Opportunities

Product SKUs

Description Liebert SKU Ingram Micro SKU Tech Data SKU

24" W x 42U H x 38" D With primary and backup cooling, no UPS FGIHD788CC00K 516461 36095C

24" W x 42U H x 38" D With primary and backup cooling and Liebert GXT2-2000RT120 UPS

FGIHD788CCC0K 516462 36096C

24" W x 42U H x 38" D No primary cooling, ECM extension duct, no side panels, no UPS

FGIHD7880000K-S 516463 32793F

23.5" W x 22U H x 38" D With primary backup and cooling, no UPS HD448D000KD945 BU0796 82918Q

23.5" W x 22U H x 38" D With primary backup and cooling, and Liebert GXT2-2000RT120 UPS; Liebert MP Advanced Power Strips; and Liebert OpenComms EM

HD448D0C0KE865 BU0797 82919Q

Responses to Objections Objection: “I don’t have access to chilled water or a special computer room.”

Response: The Liebert Foundation MCR is a self-contained unit that is designed to fit through standard doorways, which means you can move it anywhere you want and simply hook it up. No special cooling infrastructure such as chilled water needed.

Objection: “I can buy a cabinet and add cooling.”

Response: The Liebert Foundation MCR gives you a complete system with components designed to work together. It’s ready to go, saving you time configuring or creating your own system. Liebert GXT2™ UPS

Liebert GXT2 UPS Extended Warranty

Liebert 5-Year Power Assurance Package with Liebert GXT2

Liebert MP™ Advanced Power Strips

Liebert MicroPOD™ Maintenance Bypass

Liebert OpenComms™ vEM-14 for Environmental Monitoring

Liebert IntelliSlot® Web Card

Liebert MultiLink™ Automated Shutdown Software