Licensing Factory 2009 Conference Program

8/14/2019 Licensing Factory 2009 Conference Program

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22 / 09 - Day irstconerence program

9:00 - 9:05 Welcome to the Licensing Factory New Europe Show and Conerence9:05 - 9:45 il l u bu L&m du 08/09

Ira Mayer, The Licensing Letter10:00 - 11:30 Keynote Address: Disney institUte -

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Scott Milligan, SPHRIt has been said that creativity and innovation will be the keys or successul organizations inthe rapidly changing 21 century. In this equaly ast-paced and thought-provoking presentation,speaker will share processes used by the Walt Disney Companys acclaimedImagineers to bring creative ideas to lie.Audience members will walk away with ideas on how to increase creativity and innovation intheir own organization.

11:45 - 12:45 th Dvl L d mhd Wldwd d h pl L d mhd nw eu

Francesca Ash, Total Licensing

13:00 - 14:15 Lunch

14:30 - 17:00 KEY SESSION ABOUT LICENSING AND MERCHANDISINGMarty Brochstein, LIMAGregory J. Battersby, Grimes & Battersby LLP, LIMA

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A look at the actors that must be considered by manuacturers and property owners as theyseek the right marriageSpeakers: Martin Brochstein, Senior VP o LIMA, plus others TBA

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An examination o the elements that go into a basic licensing contract, and how they aectthe ultimate shape o a licensing dealSpeaker: Gregory J. Battersby, Co-Founder and Senior Partner, Grimes & Battersby LLP, andGeneral Counsel o LIMA

th rl h a, ad Hw t Buld th rh rlhA look at how agents unction, their role in the licensing business, and pointers on how tofnd the right oneSpeakers: Martin Brochstein, Senior VP o LIMA, plus others TBA

20:30 Welcome Cocktail

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23 / 09 - Day tWoconerence program8:00 - 8:30 Coee a la New Europe8:30 - 10:45 Introducing New Europe: THE ECONOMIST INTELLIGENCE UNIT Nenad Pacek

Bu s d e oulk e mk Why some companies succeed in emerging markets and why so many ail to reach their objectives?

How should companies approach and structure their business in emerging markets? What is bestpractice or companies that want to step up the eort and do more in emerging markets? Whichregions and countries oer the best sales and proft opportunities in the short, medium and longterm?

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, tuk, Uk, Uzbk Shortcut:NorthernEurope/Balticstates:Estonia,Latvia,LithuaniaWhatabout:

CentralEurope:Austria,CzechRepublic,Hungary,Poland,Slovakia Undiscoveredpotential:

Southeastern Europe: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Greece, RepublicofMacedonia,Kosovo,Montenegro,Romania,Serbia,Slovenia,TurkeyMissingconnec-

tion:Israel,Lebanon,Malta

Including: GK Research institute Retail and consumers in New Europe, 20 minutes overviewTatjana Rajkovi, B.Sc

11:00 - 11:45 Bd h r: Ll d aqud cYako Molhov, CEE TV, Vice President o Research

The presentation reveals the latest trends in TV programming in the region. We will review theimportance o local content - original fction and ormats as well as adapted international content- which occupies an integral part o major broadcasters prime-time programming. Foreign acquiredcontent also plays an important role or local TV channels. The presentation will identiy what are themain dierences in viewers taste throughout the region as well as what are the latest slates or

2009/2010.

12:00 13.00 L nw eu: pictUre o tHe marKet wh cd thkMaria rnryd, Plus Licens

13:15 - 14.30 Lunch

14:45 15:45 mhd lv : Creating brand synergy and revenue streams BBC, speaker TBA

16:00 17:00 The Strengths o Licensing TV and Non-TV brands or a successul product development and

communication - Diana M. Dieckmann, VP Licensing, FremantleMedia

As one o the biggest TV Production company and world wide ancillary operations we will present

international samples and strategies on how to successully emotialise marketing campaigns with

known TV as well as Non TV brands. As the brand owner o i.e. Idols, Got Talent, Price isRight, Ugly Betty and many more international TV ormats in multiple-genres, Fremantle Licens-

ings shows possibilities to potential licensees such as retailer, manuacturers, advertising and

creative agencies etc. on how to use the high profle o TV brands within their communication.Conference

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9:00 - 10:00 Dvl p pduChristopher Byrne, Editor-At-Large, Toys and amily Entertainment, RoyaltiesThis session looks at the strategic building o brands through the creation o a diverse productlines. We will look at how to defne and analyze a brand and how to manage expansion in ways

that balance and build on consumer perceptions and relationships while generating revenuethrough licensing.

10.15 - 11:15 LICENSING AND MERCHANDISING IN THE TOY INDUSTRYAndrew Dobbie, GamePlan Europe1. Hw h l h lbl du?

- What percentage o toys sold are licensed?- How does the importance o licensing vary by country?- Toys which themselves become character licenses or other products.

2. sl h h h l.- Assessing perormance in other countries- What is the programme or generating awareness?

3. Wh dv h l ld ?- Dierences in dynamics o demand generated by books, TV series, movies.

4. mx fbl ld .- Selecting the right license- Guarantees- Timing

5. s bw l h d h du- Labelling standard product- Developing distinctive toys relating to the positioning

11:30 - 12:15 glbl l d l - ul h ud bu ld du ld hw ld l h u L&m w k

Ira Mayer, The Licensing Letter12:30 - 13:15 UMKO Kids new best riend!

Andreja Ilja Hia Idej, SloveniaUmko is one o the most recognized brands or children in Slovenia. In our lecture we willpresent Umko s brand building, how we tested the character, which are advantages o thebrand rom a small country , what are disadvantages o licensing in small countries like Slovenia. Nowadays Umko has everything, what a multichannel brand needs. In the LFNE we willalso present the premiere o a trailer or Umko s cartoon. You will see Umko live as well.

13:30 - 14:45 Lunch

15:00 - 16:00 Creation o brand or children and developing the licence. ONE2PLAY in the world o innovative

and creativity. How to become the one who dictates the trends.Development o the company One2Play rom idea to successul business model Enthusiasm obuyers, employees and suppliers in common synergy and business philosophy Why did wechoose entertainment and happiness as the main business objective in the region

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16:15 - 17:00 Proessor Balthazar: licence that was never meant to be. (World premiere)Renata Brki, Executive Partner, UltraLink CompanyThe lecture provides a case study on how the property with universal messages, valid or all times,situations and generations, can be deeply local, and yet have global attributes. This licence is timeless,

eternally interesting and rereshing. We live in a world where almost everything is or sale. However,PB shows us that there are some things not or sale, such as love, respect, riendship, knowledge...and we have to earn them by kindness and work.

10:00 10:45 LAPITCH, THE LITTLE SHOEMAKER pioneer o licensing & merchandising business in CroatiaIvana Galic, Managing Director, Croatia FilmIntroduction o the Lapitch brand with ocus on its development, achievements and specifcexperiences in licensing and merchandising on Croatian market.

11:00 12:00 COUNTERFEITING with the Republic o Croatia Ministry o the InteriorMUP, speaker TBAPolicing and criminal police activities that involve protection o Intellectual Property and licensingrights, and the prevention and detection o countereiting real cases. Countereiting is a criminaloense when it involves an intent to deraud in passing o the countereit item. The law containsexemptions or collectors items and items that are so obviously dissimilar rom the original that areasonable person would not consider them real. However, making a poor copy is no deense i theintent to deraud exists - Best Practice Presentation

12:15 13:00 Visual Brand AuthenticationLana McCluskey, General Manager, Brand Licensing, De La Rue HolographicsPreventing Countereit and Fraud o Branded Merchandise

1/DamagefromRoyaltyfraudandcounterfeitofLicensedgoods 2/AuthenticationdevicesusedasRoyaltyTrack&Tracevehicles

3/FIFAcasestudy

The paper is addressing essential licensing right to be protected rom the royalty raud andoverproductions. It helps to understand existing threats to both Licensor and Licensee and gives areal lie case study o successul protection rom UK s leading banknote and security printer.

13:15 14:00 Ateroon properety presentationsBlitz video presentations 5 to 15 minutes along with the cocktails and business talks

14:15 15:30 Lunch

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Documents

Licensing Factory 2009 Conference Program