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The world’s libraries. Connected. Library Challenges Summary of findings from OCLC member focus groups 2012/2013 IFLA 2013 17-22 August 2013 Fiona Leslie Marketing Manager Europe, Middle East and Africa

Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

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Page 1: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

Library Challenges Summary of findings from OCLC member

focus groups 2012/2013

IFLA 2013

17-22 August 2013

Fiona Leslie

Marketing Manager

Europe, Middle East and Africa

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The world’s libraries. Connected.

16 discussions 4 hours

4000+ minutes

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The world’s libraries. Connected.

Perspectives

Focus Groups in Netherlands, U.S., U.K.

Large Academic/Research Libraries

Mid-sized Academics

Public Library leaders

8 one-on-one follow up interviews

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The world’s libraries. Connected.

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The world’s libraries. Connected.

ENVIRONMENTAL PRESSURES

Academic:

Budget pressures

Campus politics

Competition in higher

education

Open access

Legislation driving change

Public:

Cuts and closures

Local politics

Competition in public

services

Mobile access

Legislation driving change

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The world’s libraries. Connected.

“We have to look at is as an opportunity to

get outside the standard library model.”

(US Public)

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The world’s libraries. Connected.

“I envy those in their 30’s because their

careers will be amazing.”

(US Public)

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The world’s libraries. Connected.

“E changed everything.”

(US Public)

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The world’s libraries. Connected.

Unique physical visitors in 2013

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The world’s libraries. Connected.

Unique online visitors in 2013

Page 11: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

“There is no model that’s

shared.

We don’t want to lend [e-

books], just give access to

them.”

(NL Academic)

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The world’s libraries. Connected.

“Share the P.

Access the E.”

(US Academic)

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The world’s libraries. Connected.

Yes

No

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The world’s libraries. Connected.

REACHING THE USER

Page 15: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

“What we hope is that

no matter what

direction the user

comes in, they will be

linked to local

resources when they

want them.”

(US Academic)

Page 16: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

“I don’t think of the library as a central place,

but librarians working within the university

and within research groups.”

(NL academic)

Page 17: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

“The discovery

systems in place may

work wonderfully, but

it doesn’t matter if

people aren’t going

there.”

(US Academic)

Page 18: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

NEW SERVICES

Academic:

Research support

New student experiences

Data management

Scholarly output

Virtual learning spaces

Campus partnerships

Public:

Support for community issues

New user experiences

Digital media

Self-publishing

Maker spaces

Community partnerships

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The world’s libraries. Connected.

The library world always want to try to have

15 priorities. We can’t.”

(US academic)

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The world’s libraries. Connected.

Collections

Services

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The world’s libraries. Connected. 21

“I don’t believe in a stand alone library in the future. The border will be blurred.”

(NL Public)

“I don’t believe in a stand alone library in the future. The border will be blurred.”

(NL Public)

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The world’s libraries. Connected.

Page 23: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

How can our staff

keep pace with all of

these students,

researchers and

teachers.

They ask for things

our traditional

librarians can’t

provide and staff

have to learn quickly. (NL Academic)

Page 24: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

Jane Smith

Chief Experience Officer

124 South Harbor Dr.

Bay City, NC

T: (432) 456-0986

E: [email protected]

Eric Henderson

Innovation & User Technology

Research Librarian

David’s Lane

Bournemouth, Hants

T: (01472) 598582

E: [email protected]

“It’s less and less common to find traditional librarians.”

(UK Academic)

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The world’s libraries. Connected.

WIDER REMIT

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The world’s libraries. Connected.

Have an assessment team on campus. We are required

to show how we tie into the student learning goals. (US Academic)

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The world’s libraries. Connected.

MOOCs

If its politically important, libraries

need to be there (UK Academic)

Page 28: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

“The faculty is turning to

the library to maintain

their data.”

(US Academic)

Research

Page 29: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

MEASUREMENT AND

EVALUATION

Page 30: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

“We are not writing a strategic plan.

We are building an IMPACT plan.” (US Public)

Page 31: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

IMPACT

Academic:

Meeting user expectations

Value to funders

Justifying budgets

Showing ROI

New metrics critical

Tie to student success

Public:

Meeting user expectations

Value to funders

Justifying budgets

Showing ROI

New metrics critical

Tie to community impact

Page 32: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

“I wish I had a big red impact button that could give me the impact stats.” (US Academic)

Page 33: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

All libraries are interested in ROI. (US Academic)

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The world’s libraries. Connected.

“Our stats are transaction-based, but how do we measure the transformational value we effect?”

(UK Public)

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The world’s libraries. Connected.

COLLABORATION

Page 36: Library Challenges - OCLC · Library Challenges ... “I don’t believe in a stand alone library in the ... these students, researchers and teachers. They ask for things

The world’s libraries. Connected.

“Collaboration is more critical than ever.”

(US Academic)

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The world’s libraries. Connected.

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The world’s libraries. Connected.

What happens next?

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The world’s libraries. Connected.

Questions