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Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors
Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind
Brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value
What is a brand?
We’ve Got It, Now Let’s Flaunt It!
Sunday, April 7, 13
PACKS BIG IDEAS INTO A SMALL PACKAGE
Sunday, April 7, 13
Fresh logos...
Sunday, April 7, 13
Great taglines...
Sunday, April 7, 13
Sunday, April 7, 13
More...
Sunday, April 7, 13
And a few more...
Sunday, April 7, 13
Piggyback Campaigns
Sunday, April 7, 13