Shailesh Yagnik

MICA KEIC

MICA

Library Branding: A Case of MICA

KEIC

Library Branding • The library is a social institution

• Libraries are interactive and social spaces that encourage people to meet, chat, read, learn and be inspired.

• The library proudly supports creativity, discovery and lifelong learning

• Branding: Name, symbol or design that identifies and differentiates a product or service from other products and service

– Product branding

– Place branding and place making• Nation, Region, City, Location

– Institutional Branding – IIT, IIM, CU, NLU, NIIT, IIS

– The library is an institution with the institution in the academic world

Source: Google for images

Generic v/s Brand

• Generic Name

– Library

– E.g. IIT Library, University Library

• Brand Name

– Person

– E.g. Ravi Mathai Library, BhaiKaka Lib.

• Activity Based Brand Name

– E.g. Online Computer Library Centre

Source: Google for images

Library Branding – A Case of MICA KEIC

3/14/2019

Name: Knowledge Exchange & Information Centre

Logo: Slogan: Always at Your Service

GREEN

KEIC Guidelines to Maintain Brand 2019 -2025

1. Promote & support to Marketing, Communication and creativity in a design driven and digitally enabled world.

2. Be flexible and continuously learn, unlearn, and relearn

3. Communicate effectively with faculty, staff and patrons

4. Communicate effectively with all stakeholders and obtain the appropriate permissions for using copyrighted materials

5. Use all formats of information - physical and digital

6. Keeping more research based content

7. Obtain feedback from users to determine if content packages are complete

8. Use of mobile and social media

KEIC Guidelines to Maintain Brand 2019 -2025

9. Use the latest hardware and software

10. More use of open access resources and open source software

11. Support scholarly communication

12. Effective use of the knowledge networks

13. Borrowing will be replaced by download onto readers, players, tablets or computers

14. Develop and retain the talented LIS professionals

15. Performance Improvement program

KEIC Knowledge Park

Corners in KEIC

Books that changed my Life

MICAS’s Recent Research Publications

Incredible Libraries

Recommended and Reserved BookWaiting for you to collect me!

Visual Merchandising(Persuasion to use the resources)

How Centre becomes part of their Users life

• 24 X 7 Physical Resources and Online– LAN – Wi-Fi – Remote Access

• Give them what they want• Take positively the views of the users• Facilitator in their Learning – education and

research• Help them to win the competition• Help them in Placement• Interact frequently with them• Wish them on their birthday

Ambience Space Design Comfort

3/14/2019

Text and Content are the King

I Love KEIC Campaign

Daksh Dhillon (PGP 2017-2019)I love Keic because of it's enabling

environment. Not only are you encouraged to

explore diverse areas, but you also get to

enjoy the company of curious and committed

people in the process which in turn is a great

motivating factor for self-growth.

Daksh Dhillon

Source: Google for image

Enabler for a Key Stakeholder

KEIC is a great enabler in ensuring timelysupport to faculty for teaching material

KEIC supports faculty research byEnsuring availability of apt researchliterature

KEIC helps faculty maintain industryconnect by providing updated industry

Update and DatabasesFaculty’s View

Website: Mirror of the Centre

Interactive and user-friendly software interface

This is another MICA Brand created by us

Data categories available

AgricultureTotal Agriculture and Fertilizer productionLivestock, Fertilizer, Crop area, Irrigated area

DemographicsPopulation, Literacy,

Assets and AmenitiesTelephone, mobile, scooter, car, kitchen, latrine, roomsShop, office, college, hospital, factory

Financial servicesNo. of bank offices, Bank accounts, Deposits, Credit,

Media Ownership Newspaper Circulations, TV, Internet, Radio

1 Times Now

2 DDB Mudra

3 BCG

4Mahindra & Mahindra

5 Mindshare

6 IIM-Ahmedabad

7 IIM-Bangalore

8 IIM-Calcutta

9 IIM-Kashipur

10 IIM-Udaipur

11 IIM-kozhikode

12 IIM-Indore

13 IIM Lucknow

14 IIM Raipur

15 EDII

16 Smyphony

17 IIM Nagpur

18 MICA

Impact on Usage

Borrowing

Physical visits

Online

Source: Google for images

Brand Value

• V = B/P (Benefits/Price)

• V = Perceived value or satisfaction

• B = Perceived benefits

• P = Price charged as library fees or membership fees

Source: Branding in a competitive market place by Rajat K. Baisya

Learn to Manage

3/14/2019

“Always deliver more than expected” by Larry Page co-founder Google