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PPRG Marketing Excellence Event November 2012
Library and Learning Services Conference 2012
Charlotte Heppell
Academic Librarian – University of Northampton
@Charlotteuon
The Conference Team
Nick Dimmock – Research Information Specialist
Charlotte Heppell – Academic Librarian
Fiona MacLellan - Academic Librarian
Miggie Pickton – Research Librarian
The Event
First ever Library and Learning Services Conference
Aims of the conference:
• To raise awareness of the formal and informal research activity that underpins thework in Library and Learning Services
• To showcase our most innovative practice• To receive feedback on potential areas for development.
Brimming with new ideas to inform practice, advance teaching andlearning pedagogy and utilise exciting new technologies.
The Target Audiences
• Library and Learning Services colleagues
• Academic staff in the University
• Colleagues in other LIS organisations
The Promotional Objectives
• Attract at least 30 attendees to the conference
• Attract a mixture of the three intended audiences
• Raise high level support for the conference within the university
• Raise awareness of LLS research among all the intended audiences
• Create print and web-based publicity materials which reflected the professional nature of the conference content
• Support the aims of the conference in raising awareness of research activity and showcasing innovative practitioner research
• Achieve positive exposure of Library and Learning Services, both to internal stakeholders and external organisations
The Marketing Plan• ‘Powerful’ brand and professional marketing materials
– Logo, A3 poster, A5 leaflet, PowerPoint templates and web page banner by Heppdesigns
• WordPress blog http://llsconference2012.wordpress.com/– Promote the conference– Archive conference presentations– Reflect upon the experience– Gain ongoing feedback
• Targeted dissemination campaign– Internal and partner colleges – posters, leaflets, meetings, website, staff
communications, email and other internal events– External - various LIS lists, Career Development Group (CDG), SCONUL and LIEM –
disseminating to our own research/special interest networks
The Branding
The Blog
The Cost
Total £2,788.00
Direct costs: £1,668.00Indirect costs: £1,120.00
Staff time: 85 hours
The Numbers
86 attendees
• 36 LLS staff
• 27 academic staff
• 23 External delegates
The Feedback
The Impact
• Positive informal feedback - before , during and after the event
• Vice-Chancellor backing a move to improve reading lists – based on a research paper
• British Library archived the blog as an example of a site of “scholarly or cultural importance”
• Blog site selected by ARLIS as a recommended site
• External delegates circulated the conference papers and posters
• Increased internal interest in engaging with research
The Impact
• Academic staff encouraging others to follow up on the research presented
• Presentations at DARTS3 and DREaM conferences
• CILIP Update article
• Significant positive exposure for Library and Learning Services
