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Libraries and SXSW
@CarsonBlock www.carsonblock.com
Today’s Format
• Facts and Info – The SXSW Conference
– The Movement (lib*interactive)
• Stories from our Panel: – When did you first get involved with SXSW?
– What do you get from SXSW?
– What happened this year?
• Q&A
• Breakouts to prepare for SXSW 2016!
Were You There?
Our Panel
• Andrea Davis (globetrotter)
• Bonnie Tijerina (#ideadrop & more)
• John Chrastka (Everlibrary PAC)
• Tina Coleman (ALA/ PLA/ LMNOP)
• Carson Block (Lib*Interactive ringmeister and panel moderator)
@lib-interactive
#liblove
First Things First
Some vocabulary
• SXSW: South by Southwest
• Southby: slang term for SXSW
• Lib*Interactive (formerly #sxswLAM): South by Southwest Libraries, Archives and Museums
What is SXSW?
SXSWedu
• Aimed at ED
• Fosters innovation in learning
• Promotes creativity and social change
• Precedes SXSW Interactive
• Platform for collaboration
SXSWi
• A place to gather with others • A place to share ideas • “An incubator of cutting-edge technologies and digital
creativity” • Five days of compelling presentations and panels from the
brightest minds in emerging technology • Scores of exciting networking events hosted by industry
leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer.
• From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today.”
And… • Startups are launched or
sparked (Twitter, Makerbot, many more)
• Ideas are pitched • Many of the people you’re
with are usually the “smartest person in the room.”
• Vendors, sponsorship and marketing is *everywhere*
• …and there’s lots of beer, barbeque and breakfast tacos
The Short Version
A key place where the creators of our digital
present and future gather to share, learn, and
collaborate.
Panelists – please share when you first became involved in SXSW
A brief photo tour of SXSWi 2015
Many Venues Spread Out in Downtown Austin TX – all with
concurrent programming (official and unofficial)
• Austin Convention Center
• Many surrounding hotels
• The Long Center
• Theaters
• Bars, clubs, churches and other venues
• Empty lots
• Pop ups
Sessions and Panels
Sponsored Lounges/Rooms…
…with programming
Bloggers Lounge…
…includes programming
Bars/Clubs/Venu
es indoor
& outdoor
Large
Medium
Small
Gaming Pavilion (formerly called “Screen Burn”
SXSW Create (Make)
Film…
…and Music
Parties and Meetups.
Lots of Networking
and Opportunities
for Fun.
Official Library Meetup
Early library gatherings were small but mighty (2011)…
Things have grown a little…
The photo you’ve seen
Now the ones you haven’t…
And at the end of each
day…
The Light of the Charge
Brigade
…then early the
next morning
you get up and do it
again!
Why do I care? And why should you?
Panelists: what do you get from your involvement in SXSW?
• My people, my place
• The exhilaration of discovery, access and community
• Discovery of a problem
• Now “my” problem
• Inspiration
• A venue to address…
What is Lib*Interactive?
Good question…
What is Lib*Interactive?
• A core, volunteer group of passionate library, museum and archive staff who attend, present and actively recruit their colleagues to join them at the annual SXSW Interactive conference in Austin TX.
• Partner Organizations (ALA, PLA, #ideadrop, EveryLibrary, Urban Libraries Unite, Digital Public Library of America, Harvard Library Test Kitchen design group, others)
• Vendors (Proquest, Innovative Interfaces Inc. [III], Mobile Beacon, others)
• Lib*interactive works to connect people to the tools that help them fuel their passions. They see SXSWi as an opportunity to talk with other creatives and evangelize libraries, archives and museums.
• We all (Lib*interactive, partner orgs, vendors) live in a cloud of vibrant interaction. At the center of our shared universe is the core lib*interactive group – which is also an entity of its own.
What is Lib*Interactive?
The Short Version
• Vision for evangelizing libraries, museums and archives to the SXSW technology community
• A mission for making new friends and bringing back stuff we can use
• Volunteer-powered
• High Passion
• Goodwill-powered
• High credibility & trust (no formal org structure)
Introducing a few key players…
• ER&L’s #IdeaDrop House • EveryLibrary • DPLA and DFL • ULU and VBL • Library Test Kitchen
• ALA and PLA-sponsored activities
• Vendors: Innovative Interfaces, Inc. and ProQuest
• Other awesome people
Photo credit: SXSWi
Key Partnership Elements
• Shared vision
• Complimentary vision
• Shared resources
• Complimentary resources
• Solid and reliable
• All partners benefit = win
ER&L: #IdeaDrop House
Sandy and Bonnie Tijerina from ER&L found the perfect location for the IdeaDrop house, a space not far from the convention center where people came together to connect, share ideas and discuss important topics in libraries and beyond. With the help of their fabulous AV tech Albert, the house not only live streamed conversations from librarians and thought-leaders, there was a "confessional" where people could record their thoughts on SXSW and librarianship. They also live streamed the Ed Snowden simulcast so we could avoid the crowds, enjoy mimosas and watch together from the comfort of the couch.
#ideadrophouse 2015 “library family breakfast”
EveryLibrary
EveryLibrary ensured we were well fed and well connected over the course of the weekend, sponsoring breakfast each morning at the IdeaDrop house and meet-ups at our favorite Austin jaunt Mugshots. John Chrastka, a 2014 Mover and Shaker, talked with start-ups and venture capitalists about how investing in libraries is investing in a healthy economic future. At breakfast each morning, we'd discuss our successes from the day before, what we were excited about, what we had planned for the next day.
ULU/VLB
The radical team of Christian Zabriskie and Lauren Comito took to the streets of Austin as the Volunteer Library Brigade, conducting story times and street reference for awe-inspired passersby. The passion of this power duo is infectious, and they brought fresh ideas to this year's efforts. Photo
Vendors
• Sponsorship started in 2013 – with Proquest’s sponsorship of the #ideadrophouse
• In 2014, Innovative Interfaces Inc. sponsored a booth on the trade room floor with open access to #sxswLAM friends and partners
• Starting in 2013 partners also contributed cash and time to the efforts (EveryLibrary, Carson Block Consulting)
…and *you* next! Right!?
Panelists – what happened at SXSW this year?
What does lib*interactive do at SXSW?
Interact!
And some of us even do music… :0)
PhotoOps
lib*interactive works to make a “library” mark on notable SXSW
attendees…
Author and Library Fan
Neil Gaiman
Musician Neil
Young
Character Actor Dick
Miller
Culinary Pioneer
David Chang
Author and Illustrator
Alison Bechdel
(with Mary Abler)
Actor and Interactive
Entrepreneur Felicia Day
(with Jonathan
Smith)
Digital Rights Advocate Lawrence
Lessig (with Mary
Abler)
Punk and Poet Henry Rollins (with Mary Abler)
…and with Tina Coleman
ACLU booth staff
Tech Publisher
Tim O’Reilly (O’Reilly Media)
…and all sorts of good people
…and *you* next! Right!? Opportunities….
Volunteer = free badge! + contacts SXSW Panel Liaison Program: Help Us Improve the Event! 2009 marked the introduction of the Interactive Panel Liaison (IPL) program, … If you are very detail-oriented, anticipate having significant free time in the first three months of 2010, and would like to see SXSW programming continue to improve... then you might be a good candidate to be an IPL in 2010. Want more information? Then e-mail us ASAP and we'll fill you in on all the details.
now = Interactive Speaker Assistant (ISA) [email protected]
Want to help?
• Ringmeister
• Logistics Team
• Marketing & Branding Team
• Budget and Fundraising
• Volunteer Coordination
• SXSW site impact team
Resources
• Official SXSW YouTube and Soundcloud Channels
• Denver Post Article
• Lib*interactive websites, twitter, etc
• Info Today Article
• Blog Links (John, Henry’s, Mine)
• Vlog Links (Jess)
Online Presence
Website: http://www.lib-interactive.com/ Facebook: https://www.facebook.com/groups/libinteractive/
https://www.youtube.com/user/sxsw
https://soundcloud.com/officialsxsw
Denver Post Article
http://www.denverpost.com/business/ci_27724651/rethink-library-next-gen-becomes-resource-tech-entrepreneurs
Info Today Article
• http://www.infotoday.com/it/may15/Scardilli--What-Librarians-Can-Learn-From-SXSW.shtml
Blogs
• http://www.carsonblock.com/blog/
• http://everylibrary.org/author/admin/
• https://www.tsl.texas.gov/ld/librarydevelopments/?p=18171
Vlog: Underage at SXSW
• https://www.youtube.com/watch?v=pXXeQrniw-M
Questions?
@CarsonBlock
www.carsonblock.com