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LibQUAL+LibQUAL+®® Survey Administration Survey Administration
LibQUAL+® ExchangeNorthumbria
Florence, ItalyAugust 17, 2009
Presented by:
Martha Kyrillidou Senior Director, Statistics and Service Quality Programs
Association of Research Libraries
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OverviewOverview
• Preparing for the Survey Implementation– Defining survey objectives/desired outcomes
– Institutional Review Board
– Sampling
– Creating an assessment group/team
– Preparing the organization
– Marketing Your Survey
• Online System: Management Center
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Why is Your Library Participating Why is Your Library Participating in in LibQUAL+LibQUAL+® ® ??
• Institutional goals:
– what do you want to get out of the survey?
• Survey requirements:
– people, supplies, technology
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Get Permission from your Get Permission from your Institutional Review BoardInstitutional Review Board
• Local group that approves human subject research
• May also be called
– Committee for Human Subject Research
– Committee for the Protection of Human Subjects
• Not all institutions need to obtain permission
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Determine Whom to SurveyDetermine Whom to Survey
• Random sample
or
• Entire population
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Obtain Email AddressesObtain Email Addresses
• Typical sources include:
– Campus computing office
– Campus administrative records office
– Library patron database
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Become Familiar with Become Familiar with LibQUAL+LibQUAL+®® ResourcesResources
• Management Centerhttp://www.libqual.org/Manage/index.cfm
• LibQUAL+® Procedures Manualhttp://www.libqual.org/Manual/index.cfm – Updated Version – September 2006– Much more detail
• Discussion [email protected]
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Marketing Your SurveyMarketing Your Survey
– Place ads in campus newspaper
– Write article for library newsletter
– Post flyers around campus
– Present at faculty meetings & student orientations
– Create a survey Web site and feature on library’s home page
– Take the survey to where users are: dining halls, study rooms, dorms
– More suggestions and example works are available on Publications Page
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The The LibQUAL+LibQUAL+®® Management Center Management Center (aka Your Friend)(aka Your Friend)
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LibQUALLibQUAL++®® Management Center: Management Center:Getting StartedGetting Started
• Login (Required to use the Management Center)• Center Sections:
– Personal Profile – Institution Profile– Manage Users– Manage Your Survey– Survey Results– Resources– Directory
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Survey Process: Survey Process: Manage Your SurveyManage Your Survey
Eight Sections:
• Preferences
• Customization
• Preview
• Representativeness
• Monitor Survey Progress
• Incentive Winners
• Post Hoc
• Evaluation
*Sections must be completed in order
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Manage Your Survey: Manage Your Survey: PreferencesPreferences
Fields marked with * are required
Always save your work
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Manage Your Survey: Manage Your Survey: Customization - Local QuestionsCustomization - Local Questions
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Manage Your Survey: Manage Your Survey: Customization – Customized DisciplinesCustomization – Customized Disciplines
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Manage Your Survey: Manage Your Survey: Customization – Library BranchCustomization – Library Branch
The library you use most often.
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Manage Your Survey: Manage Your Survey: Previewing and Approving Your SurveyPreviewing and Approving Your Survey
Preview• Complete at least one full run
of your preview survey• Test in different settings,
using different platforms and Web browsers
• Get library staff involved in testing
Approved• Can no longer make changes• Live survey URL will appear at
the top of the “Manage Your Survey” page marked as Survey URL
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Sending RemindersSending Reminders
• 3-5 reminders to sample populations
• Include a thank you to respondents who have completed the survey
• Boost marketing efforts around campus– More flyers, table tents, ads in campus
newspaper– Get professors and other staff involved– Increase number or types of incentives
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Manage Your Survey: Completing Your Manage Your Survey: Completing Your Representativeness QuestionnaireRepresentativeness Questionnaire• Determines how your institutional profile compares to
your survey data• Requires the following information:
– # of individuals per user group– # of individuals within each discipline– # of males and females– Library Statistics
• Volumes added during the year – Gross/Total (including e-books)• Total number of current serials received (including electronic serials)• Total library expenditures (U.S. dollars)• Personnel – professional staff, full-time equivalent (FTE)• Personnel – support staff, full-time equivalent (FTE)
• Must be completed BEFORE closing survey
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Manage Your Survey: Completing Your Manage Your Survey: Completing Your Representativeness QuestionnaireRepresentativeness Questionnaire
Representativeness Representativeness CompletedCompleted
Representativeness Representativeness NOT CompletedNOT Completed
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Manage Your Survey: Closing Your SurveyManage Your Survey: Closing Your Survey
• We recommend a survey run of at least 3 weeks
• Once you close your survey:– Retrieve list of incentive winners– Fill out Post Hoc and Evaluation
Questionnaires
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Manage Your Survey: Completing Post Hoc Manage Your Survey: Completing Post Hoc & Evaluation Questionnaires& Evaluation Questionnaires
Post Hoc Questionnaire• Information about your
survey– Sample size– # of e-mails sent– #of invalid e-mail
addresses– Incentives offered– Marketing techniques– Etc.
Evaluation Questionnaire• Feedback about your
LibQUAL+® experience• All survey liaisons and
assistants are encouraged to complete this questionnaire
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LibQUALLibQUAL++®® Management Center: Management Center: Retrieving Survey ResultsRetrieving Survey Results
• Survey Results Notebook (PDF)– Individual & Group Analyses
• Comments– About half of users provide comments– Download to a text or Excel file under Monitor Survey
Progress (see Manage Your Survey)
• Excel / SPSS data files• Additional Services:
– Customized Discipline Analysis– Library Branch Analysis– Other Customized Analyses (upon request)– Print Copies
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General Discussion General Discussion and Q&Aand Q&A
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LibQUAL+LibQUAL+®® Resources Resources
• LibQUAL+® Web site:http://old.libqual.org
• Publications:http://old.libqual.org/publications
• Events and Training:http://old.libqual.org/events
• Gap Theory/Radar Graph Introduction:http://old.libqual.org/Information/Tools/libqualpresentation.cfm
• LibQUAL+® Procedures Manual:http://old.libqual.org/Publications/index.cfm
