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    Make your own luck:a study of people

    changing career intolibrarianship

    Claire Deeming and

    Jacqueline Chelin

    Introduction

    This study was carried out as part of a

    master's degree course in Information and

    Library Management and was born out of a

    personal experience of changing career into

    librarianship and the ensuing curiosity about

    the extent to which others have done the

    same.

    As a topic for enquiry it proved to be both

    unique and interesting. More importantly, it

    paves the way for further study of an area that

    can practically and usefully inform its

    professional body that as an organisation it is

    on the brink of major change in the way its

    professional activities and educational

    developments are organised (Institute of

    Information Scientists and LibraryAssociation, 1999).

    Objectives of the research

    Purpose

    The main purpose of this research was to

    investigate the central question ``Why do

    people change career to become professional

    librarians?'' This question forms the main

    focus of the research, but in order to construct

    a well-rounded study, subsidiary areas werealso investigated:. the proportion of people who have

    changed career to become professional

    librarians;. the level of satisfaction with people's

    career change to librarianship;. factors influencing satisfaction.

    The research took the form of a study of a

    sample of professional librarians, using a

    survey followed by individual interviews. The

    approach taken had some elements incommon with grounded theory, in that

    ``rather than basing an investigation upon

    whether certain theories do or do not work,

    the researcher embarks on a voyage of

    discovery'' (Denscombe, 1998).

    Investigation into why people change career

    into librarianship has the potential to inform a

    number of aspects of the library and

    information profession.

    Ole Pors (1994) writes about the changing

    labour market in the library profession andhighlights the challenge this represents for the

    design of curricula for professional

    qualifications. The design and development

    of professional education may benefit from

    The authors

    Claire Deeming is Information Librarian at the University

    of Bath, Bath, UK.

    Jacqueline Chelin is IT Development Librarian at the

    University of the West of England, Bristol, UK.

    Keywords

    Career development, Job satisfaction, Librarians,

    Education

    Abstract

    Studies the reasons why people have changed career inorder to become members of the library profession.

    Focuses on the career change decision process. This

    includes discussion of drift versus active choice, previous

    career experiences, context of life as a whole, nature of

    library work and the influence of other people. Measures

    the amount and nature of satisfaction to be derived from

    having made the career change. Offers suggestions for

    the library profession as a whole in marketing itself in

    order to recruit and properly remunerate skilled and

    enthusiastic people.

    Electronic access

    The research register for this journal is available at

    http://www.mcbup.com/research_registers

    The current issue and full text archive of this journal is

    available at

    http://www.emerald-library.com/ft

    Refereed article

    13

    New Library World

    Volume 102 . Number 1160/1161 . 2001 . pp. 1325

    # MCB University Press . ISSN 0307-4803

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    knowledge of both the proportions of people

    entering librarianship after a previous career,

    and the types of careers that they are leaving.

    One study of professional career change

    focused on the role of education in the career

    change process. That study found that

    professional career changers had differing

    requirements of professional education,

    compared with those entering the same

    profession as a first career (Miller, 1990). It

    noted that people changing profession

    approached education differently because

    they had a more professional attitude than

    other students, and possessed a range of

    transferable skills (Miller, 1990). Similarly, it

    may be the case that people changing career

    into librarianship have different needs from

    those studying librarianship as a first

    profession. This research investigated the

    ability to transfer skills as a factor influencing

    both choice of librarianship as a second

    career, and the level of satisfaction with that

    choice. It should enable inferences to be

    drawn about the educational needs of those

    changing career into librarianship.

    The research being related here also gave

    new insight into the effectiveness of current

    approaches to recruitment to the profession.

    Closely allied to this is the way that

    librarianship is perceived by new entrants, in

    terms of image and status; these issues

    indicate how effectively the profession is

    presented and marketed to the public.

    Context

    The research focused on people's careers in

    librarianship, so was set into the context of

    trends affecting the job market as a whole and

    trends taking place within the library

    profession. The Oxford English Dictionary

    defines ``career'' as ``a person's course or

    progress through life; a course of professional

    life or employment, which affords

    opportunity for progress or advancement in

    the world'' (Simpson and Weiner, 1989). A

    broad review of employment trends indicates

    that the way in which people progress through

    life, in terms of work, is changing.

    Changing labour market

    There is a general view in the press and in

    library journals that the labour market is

    changing and that: ``jobs for life really are a

    thing of the past'' (White, 1999). The changes

    in the way that work and careers are viewed

    are summarised by Ball (1998) as shown in

    Table I.

    There are numerous aspects to the changes

    in the employment market on which this

    summary is founded, key aspects being:. the market driven nature of the economy

    means that redundancy as a cost saving

    exercise is commonplace (Layzell Ward,

    1995) as a means of increasing efficiency

    and becoming more competitive (White,

    1999);. hierarchical structures in organisations

    are being replaced by flatter structures

    with fewer opportunities for promotion

    (Layzell Ward, 1995);. a trend towards temporary contracts and

    flexible working (Wood and Head, 1996),

    including ``tele-working'';. an increasing desire amongst employees

    to balance work with other aspects of

    their lives (Maitland, 1998);. ``the greying of the community'' and

    increasing proportions of people who are

    not active in the labour market will mean

    an increase in demand for leisure and

    community services (Layzell Ward,

    1995).

    These trends indicate that people can no

    longer make assumptions about the course

    that their working lives will take, and that they

    need to develop a flexible approach to their

    working lives.

    The ``learning society''

    The National Committee of Inquiry into

    Higher Education (1997) states that ``over the

    next 20 years, the UK must create a society

    committed to learning throughout life''. This

    assertion is based on an examination of the

    wider context of higher education, key trends

    being identified as:. the growing world-wide competition

    faced by the UK will mean that the

    acquisition of skills and knowledge will

    become increasingly important;. the constantly changing world of work

    will mean that individuals will ``need to

    develop new capabilities and to manage

    their own development and learning

    throughout life''.

    The Library Association has also recognisedthis need in its Framework for Continuing

    Professional Development, which seeks to help

    individuals within the library profession to

    plan, record and analyse their personal career

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    development (Library Association, 1992).

    Again, the emphasis is on individuals to take

    responsibility for their development inconjunction with employers.

    This need for lifelong learning and

    continual development is generally

    acknowledged as a way of remaining

    employable: ``everyone needs to think about

    maintaining their employability [. . .] keeping

    skills up-to-date and learning new ones

    should never be neglected'' (White, 1999).

    Trends within the library and information

    profession

    The Library Association (1992) notes thepace of change within the profession, in areas

    such as:. changes in funding and administrative

    structures;. the introduction and development of

    technology;. the increasing expectations of library

    users.

    The first point means that libraries will have

    more competition for public funding, and will

    hence become more accountable for how theyuse resources (Ole Pors, 1994).

    These factors place a demand upon library

    and information professionals to keep pace

    with change; it is against this background of

    continual change in the world at large and

    within librarianship that this study was set.

    Change in the world at large may trigger

    career change, but those moving into

    librarianship continue to face the challenge of

    change. This research looked at how people

    who have made the move to librarianship viewtheir career and professional development in

    relation to their levels of career satisfaction.

    The move towards a ``learning society''

    combined with the rapid growth in availability

    of, and interest in, information technology,

    particularly the Internet, has brought the

    library and information profession into a newera (Infield, 1997). This study looked at the

    extent to which this was an influencing factor

    in changing career into the profession, and

    looks at how influential this factor may be in

    the future.

    In terms of the labour market in the library

    profession, librarianship is subject to the same

    pressures as the rest of the labour market in

    the UK. These pressures are creating

    ``emerging information markets'' (Miller,

    1990). Others refer to the growth of

    ``knowledge management'' as one of the new

    fields into which librarians can move (Infield,

    1997). However, the fact that librarians may

    increasingly have to compete with people

    from other professions is also noted (Ole

    Pors, 1994).

    In summary, changes are occurring in the

    labour market at large and within society,

    which together form the new arena in which

    people must play out their careers. Clearly,

    the emphasis will be on the individual to find

    ways of responding to such changes. Thisresearch looked at the extent to which

    individuals have chosen to formulate this

    response in terms of a change of career into

    librarianship, and their reasons for doing so.

    Previous research

    One study, carried out in Nigeria by Bello,

    examined factors which prompted people to

    choose librarianship as a career. The studyfound that external and professional factors

    had a significant influence on the decision

    (Bello, 1996). The study was based on the

    premise that many people do not actively

    Table I Changing assumptions about work and careers in the 1990s

    Traditional assumptions Emerging assumptions

    Full employment is sustainable Full employment is likely to return in the foreseeable

    future

    Most people follow a stable, straight-line career path to

    retirement

    Career paths are increasingly going to be diverted and

    interrupted

    Career development means upward mobility Career development can be facilitated by lateral and

    downward moves

    Only new or young employees can be developed Learning and change can occur at any age and career

    stage

    Career development relates primarily to work

    experience and can take place only in one's job

    Career development is influenced by family, personal

    and community roles, and can be facilitated by work

    outside paid employment

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    choose librarianship as a career, but that

    various influences or experiences lead them to

    it, sometimes as a last option. Career change

    was listed by Bello as one factor influencing

    choice of librarianship as a career. The factors

    identified by Bello as influencing choice of

    librarianship as a career were found to be

    useful when designing the methodology for

    the 1999 study. These factors are summarised

    in Table II.

    These factors and the way in which they are

    categorised were also useful in the analysis of

    the results of this study.

    McClenney (1989) reviews research on

    reasons for students' choice of librarianship as

    a course of study, which was carried out

    mainly in America, between 1938 and 1988.

    She notes that these studies record ``aconsistent minority of students who indicate

    that they chose the library and information

    science profession because they were

    dissatisfied with their own profession or

    because they simply wanted to change

    careers''. The phenomenon of career change

    into librarianship is recognised but not

    examined in detail.

    Loughridge (1990) examines a number of

    surveys on the job destinations and career

    patterns of former students of librarianshipcourses, which were carried out in the 1970s

    and 1980s.

    Van House (1988) notes the lack of recent

    studies on the choice of librarianship as a

    profession and suggests that ``more research is

    needed on career choice generally, on

    environmental and personal influencing

    factors, and on the processes of people's

    decisions to enter librarianship''. She reports

    on a Californian study of library students'

    reasons for choosing librarianship as a

    profession. The study was in the form of a

    postal questionnaire, which found that

    students rate the intrinsic nature of the

    profession, and potential career prospects,

    more highly than salary when choosing

    librarianship as a profession.

    One study looked at the effect of first

    careers on the reference philosophies and

    backgrounds of ``second career academic

    reference librarians'' in Nevada. The

    definition of a ``second career academic

    reference librarian'' included people moving

    from other types of professional and para-

    professional work to reference librarianship

    (Whitten and Nozero, 1997).

    A survey of school-leaver attitudes to

    librarianship, carried out in Australia, found

    that negative attitudes towards the image andremuneration of the profession were very

    strong in this age group, which confirmed the

    findings of earlier surveys (Genoni and

    Greeve, 1997). The authors conclude that

    this negative image needs to be countered by

    the professional associations in librarianship,

    in order to ensure that sufficient school

    leavers are recruited to the profession.

    The key points raised in this review of the

    literature therefore are:. no research on topics comparable to the

    research question of ``why people change

    career to librarianship'' has been carried

    out within the last ten to 12 years;. the methodologies of studies in related

    areas are based on the use of

    questionnaires;. the related studies could inform the

    design of the present study, and

    contribute to the analysis of the results.

    The 1999 research therefore had the potential

    to address a deficit in what is known about

    Table II Research hypotheses and career choice factors used by Bello

    Hypothesis Career choice factors relating to hypothesis

    The choice of librarianship is externally

    influenced directly or indirectly

    Librarians

    Teachers

    Parents

    Friends

    Mass media/library publicity

    Employer

    Counselling

    The choice of librarianship is professionally

    influenced

    Stability

    Secure future

    Social status

    Prestige of the profession

    Satisfactory earnings

    Intellectual stimulation

    Acquisition of knowledge

    Higher degree

    Career change

    Last option

    The choice of librarianship is influenced by

    self-expressed values

    Use of one's special ability

    Aptitude

    Creativity

    Opportunity to work with

    people

    Be of service to others

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    careers in librarianship, both in terms of the

    research question under investigation, and the

    use of the interview as a new methodology in

    this area.

    Structure of the research

    The research question was investigated using

    two research instruments: a survey in the form

    of a postal questionnaire, followed by

    individual interviews with a small number of

    survey respondents.

    This two-pronged approach was chosen for

    several reasons:. To identify the target sub-group of staff

    within AULIC who had changed career

    to become professional librarians. TheAvon University Libraries in

    Co-operation Scheme comprises the

    libraries of the University of Bath, the

    University of Bristol and the University of

    the West of England. The library at Bath

    Spa University College was also included

    in the research, due to its close

    involvement with the staff development

    activities of AULIC.. To provide a context for analysis of how

    this target sub-group fitted into the

    overall sample of professional librarians

    within AULIC, by comparison with the

    sub-group of first career librarians.. The use of two research instruments

    allowed for some degree of triangulation

    of results. It is both valuable as a way of

    reducing the risk of bias, and beneficial

    when studying more complex aspects of

    human behaviour (Cohen and Manion,

    1994). The examination of the target sub-

    group in two ways allowed for the cross-

    checking of responses and the detailed

    exploration of respondents' attitudes,

    feelings and views.

    For the purposes of this study, a ``professional

    librarian'' was defined as:. anyone currently working in a post which

    now requires a professional qualification;

    and/or. anyone in possession of a professional

    qualification, as recognised by the Library

    Association, regardless of whether or not

    they are currently working in a post that

    requires such a qualification.

    This definition ensured that no individual was

    excluded from the sample through

    circumstances outside their control. For

    example, some staff may have obtained a

    professional qualification but may not have

    yet secured a professionally graded post;

    others may have been promoted on the basis

    of experience to posts which have since been

    designated as requiring a professional

    qualification. This definition allowed for

    changes over time, both in the way the

    AULIC libraries appoint staff, and in what is

    recognised by the Library Association as a

    professional qualification.

    This study was primarily concerned with

    the lives of people and why they had made

    particular choices. For this research, an

    appropriate definition of what is a

    ``professional librarian'' must take into

    account the many ways in which people have

    achieved professional status. The definition

    was chosen purely for the purposes of this

    research; any discussion of what constitutes a

    ``professional librarian'' in a wider sense falls

    outside the confines of this study.

    The results

    There was a response rate of 82.4 per cent of

    valid surveys, which represents 21 people.

    The proportion of career changers

    All results from the first section of the survey

    were broken down by whether or not

    respondents had changed career. This was for

    the purposes of comparison of the two groups

    under study: people for whom librarianship is

    a first career and people who have changed

    career to become professional librarians.

    The survey found that 20.4 per cent of the

    sample had changed career to becomeprofessional librarians. The following

    discussion focuses on these ``career change

    librarians'' as opposed to those who have not

    changed career, i.e. the ``first career

    librarians''. This is because, overall, the

    comparison between first career and career

    change librarians illustrates the fact that,

    apart from career changers having inevitably

    shorter careers in librarianship than first

    career librarians, there are essentially no

    major differences between the two groups inthe variables measured. These variables

    included information about gender,

    qualifications (both librarianship and other),

    mode of study (i.e. full or part time),

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    employer support for study and types of

    library work that had been experienced.

    The occupation of career change

    librarians prior to changing career

    Table III indicates the most recent

    occupation of career change librarians prior to

    changing career and shows the wide range of

    careers previously followed by this relatively

    small group of people, with one-third of the

    group being previously teachers.

    The career change decision process

    The majority of respondents did not make use

    of careers advice when making the career

    change decision, with only 14.3 per cent

    consulting a careers advisor. Respondents

    cited other means by which their careerchange decisions were made, and key issues

    which were part of the decision making

    process. Five broad key issues were derived

    from examination of the survey responses,

    and these provide a framework for analysis.

    These key issues are shown in Table IV, with

    a ranking according to how often they were

    cited by respondents.

    The ranking shows that ``drift versus active

    choice'' and ``previous career'' are the two key

    issues most frequently commented on by

    respondents. Examples of comments on each

    key issue follow.

    Drift versus active choice

    The extent to which librarianship was actively

    considered as a potential career varied

    considerably, from ``my plan was to move into

    a pharmaceutical information career'' to ``I

    had not considered librarianship as a career

    previously'' and ``serendipity''. One person

    deferred the move: ``I had originally wanted to

    train as a librarian after university but it was a

    longer term commitment than I wanted to

    make''.

    The interview results reflect the survey

    findings, with respondents occupying the

    extremes of the scale between ``drift'' and

    ``active choice''. Only one respondent

    specifically identified librarianship as a career

    to move into. Of the other three, one ``had to

    get a job'' after being made redundant,another ``actually wanted to go into [. . .]

    museum work'' and the third was simply

    looking for an acceptable route out of her

    existing profession.

    Previous career

    For some, how they felt about their previous

    career was a major factor in the decision to

    change such as ` I was stuck in a rut [. . .] and

    wanted a change'' and ``intense dislike'' of

    their career. Others found that ``uncertainty

    and difficulties'' in their previous careerprompted a re-think.

    Again, in the interviews, a wide spectrum of

    views was expressed, from one previous career

    being ``the best job in the world'', to the

    previous career being the main reason for

    change: ``it was all job related''. Two of the

    interviewees felt, however, that they could

    have had a ``job for life'' in what they were

    doing, had they wished. Job insecurity was a

    factor for the other two.

    Context of life as a wholeThis key issue included areas such as the

    desire to use existing skills, practical life

    considerations such as family and location

    and attitudes to life in general: ``I was able to

    study librarianship [. . .] where I was based at

    the time'' for example. Age was a factor for

    some respondents: ``being young enough to

    make a change, before it was too late''.

    Others felt they had made poor first career

    choices: ``choosing teaching as a career was a

    mistake''.This was an important consideration for all

    interviewees, and a factor which influenced

    how they went about changing career, and

    how they felt about the process. One found

    Table III Most recent occupation of career change

    librarians

    Occupation

    Number of

    respondents

    Teaching 7

    Civil service 4

    Administration 3

    Book selling 2Computing 2

    Dentistry 1

    Insurance 1

    Research 1

    Total 21

    Table IV Summary of how often key issues were raised

    Key issue

    Number of

    respondents Rank

    Drift versus active choice 15 1=

    Previous career 15 1=

    Context of life as a whole 13 2=

    Nature of library work 13 2=

    Influence of other people 5 3

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    that ``it coincided with other changes in my

    life and actually the career change was a very

    positive thing''. Others assessed their situation

    before taking action: ``I did an analysis of my

    skills and came up with librarianship as

    something I thought I could probably do'';

    ``my husband and I worked it all out quite

    carefully how much cut in income we could

    take''.

    Nature of library work

    Some respondents were well-informed about

    the profession before opting for it: ``I read just

    about every article I could find on academic

    librarianship so I went in with my eyes open!''

    and ``I had a good perception of this career

    from my use of libraries [. . .] and from

    working in the school library for a time''.Three of the interviewees used their

    knowledge of the nature of library work to

    assist in the decision making process, for

    example: ``I've had loads of library

    experience'' and ``the two jobs that I'd done

    previously [. . .] a lot of it was fairly standard

    transferable skills that would be relevant to

    librarianship''. The third said ``the Internet

    was part of the way that scientists exchanged

    information, so I was aware of all these things

    then, and was interested''.

    Influence of other people

    This was the least cited factor influencing

    choice of librarianship as a career. Some did

    find contact with librarians positive however:

    ` I was influenced by the librarian [. . .] I was

    very impressed with her information retrieval

    skills''. Some discussed librarianship with

    friends or family.

    In common with the survey results, the

    interview results show that the influence of

    other people was a minor factor in the processof deciding to move into librarianship.

    Although, once people had got jobs as library

    assistants, other librarians did have a positive

    influence: ``a senior librarian [. . .] who'd been

    involved in actually recruiting me [. . .]

    suggested to me that in the long run I

    wouldn't find being a library assistant

    enough''.

    Satisfaction with change of career to

    librarianshipThe majority of respondents (85.8 per cent)

    were ``very satisfied'' or ``satisfied'' with their

    career change to librarianship, as shown in

    Figure 1.

    The reasons for these levels of satisfaction can

    be broadly described under six headings,

    which are shown in Table V, along with

    rankings as to how often they were cited by

    respondents.

    Clearly, how respondents felt about the

    work itself and their career prospects were the

    factors cited most often as affecting

    satisfaction levels. Examples of comments on

    each factor are given below.

    Feelings about the nature of the work

    One respondent who had come from a

    computing background was pleasantly

    surprised by the nature of the work: ``I

    discovered that being involved with a library

    system is quite different from having to

    program one''.

    Personal challenge was cited as one reason

    for satisfaction: ``I feel I am in a job that

    challenges me'' and ``I am my own boss for

    most of the time [. . .] there is always enough

    to do''. Respondents also gained satisfaction

    from doing a good job and using their skills:

    ``I think I can perform at least some of my job

    Figure 1 Bar chart showing levels of satisfaction with

    the career change to librarianship

    Table V Summary of frequency of occurrence ofsatisfaction factors

    Satisfaction factor

    Number of

    respondents Rank

    Feeling about the nature

    of the work 15 1

    Career progression, job

    role and professional

    development 11 2

    Context of life as a

    whole, practicalities

    and quality of life 8 3

    Pay 7 4

    Environment and culture 6 5

    Views on the profession 4 6

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    better than other people''; ``I am valued for

    the skills and knowledge I have''.

    Contact with other people and the service

    aspect of the work were cited as being

    important factors in satisfaction levels: ``I

    enjoy the contact with students and academic

    staff''; another found ``meeting and helping

    people and contributing to the educational

    process'' rewarding. Others were frustrated at

    not having enough contact with people: ``I

    would like to do a job that has longer periods

    of interaction with people [. . .] most of my

    contact with customers is very transient''.

    Numerous aspects of work were cited by

    interviewees as contributing to their

    satisfaction with their career change, such as:

    ``I felt I could really be helpful and

    encouraging to students'' and ``I actuallyenjoy the subject area that I'm working in''.

    An important factor was the ability to use

    existing skills.

    Career progression, job role and professional

    development

    Respondents expressed widely differing views

    on the aspect of career prospects; one

    described prospects as ``reasonable'', whilst

    another was more positive, quoting ``the

    opportunity the career offers for constant

    personal development'' as a source of

    satisfaction. Some were taking advantage of

    opportunities: ``I am writing my Professional

    Development Report and studying an MA in

    order to progress''; ``I am now studying for my

    chartership''.

    Others were less happy with their career

    prospects and position and found that ``there

    are few opportunities for promotion within

    my organisation [. . .] and few vacancies in the

    area for promotion outside it''. Others

    experienced frustration at not being promotedbecause ``they're appointing people in their

    late twenties [. . .] I believe I have the skills,

    but not as much confidence [. . .] as I need to

    get promotion''.

    Of the three interviewees who were in

    professional posts, two were very happy with

    their career progression within librarianship:

    ``since I've been in libraries my career has

    really gone very well''. The third was happy in

    her post but had experienced difficulty

    obtaining a suitable professional post afterqualifying. The respondent who was not in a

    professional post felt that her specific career

    aims were unlikely to be met: ``I would still

    like to be a subject librarian, but I think I may

    well have gone too far down the technical

    route to make that practical''.

    Context of life as a whole, practicalities and

    quality of life

    One respondent felt that ``personal lack of job

    mobility [. . .] tarnished'' the overall jobsatisfaction levels of librarianship as a career,

    another echoed this with ``I am tied to the

    area by family commitments''. Practical

    considerations were also important for more

    positive reasons, such as ``I can walk to work''.

    In terms of how respondents fitted their

    careers into their lives, one person had

    reduced the hours they worked, saying that

    ` this allows me more time for my outside [. . .]

    interests and is another reason why I am `very

    satisfied' at the moment''.

    The interviewees all considered the

    integration of their careers with the other

    aspects of their lives to be important in

    satisfaction levels. One was looking to the

    future: ``information technology [. . .] will be

    important in doing things like shopping,

    paying the bills, and when I'm completely

    housebound I shall know how to do it''.

    Another had moved to job-sharing: ``I actually

    want more time to do other things outside of

    work''. The effect on the quality of life was

    important: when talking about how she wouldneed to travel further to get a better job, one

    respondent said, ``I don't look at that as being

    a thing that would enhance the quality of my

    life''.

    Pay

    Overall, where pay was mentioned, it was a

    source of dissatisfaction apart from one

    respondent who felt they had ``made a good

    move in terms of pay and conditions''. This is

    evidenced in comments such as ``poorly paid''

    and ``I am still about 3-4K a year belowwhat I would have been on''.

    The interviewees' comments on this factor

    mirrored those made in the survey, in that

    even where people indicated that they were

    satisfied with their career change, pay was still

    seen as a source of dissatisfaction. Comments

    ranged from ``I'm appalled at some of the

    salaries offered [in job advertisements]'', to ``I

    actually turned down a couple of offers that

    I'd had because they just weren't paying

    enough''. The respondents also made the

    point that they did not live ``extravagantly''.

    Environment and culture

    The environment was generally seen as

    making a positive contribution to satisfaction

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    levels and people were an important part of

    this: ``I like the people, including other

    librarians and the library users''.

    Factors relating to the culture of the

    profession were noted: ``I don't get moved

    around according to someone else's whim'';

    ``I have always found like-minded people and

    values I can believe in and work towards''.

    Others mentioned culture change ``not just a

    job change a massive cultural change from

    the commercial world''.

    There were wide ranging feelings about the

    contribution of environment and culture to

    career satisfaction. One interviewee found the

    environment very positive: ``I think the people

    are generally very friendly, positive, pleasant

    colleagues. I like the environment very

    much''. Others had found the culture changemore difficult when moving into initial posts

    as library assistants: ``it was a social cultural

    change [. . .] I felt very different and there was

    a lot of awkwardness''.

    Views on the profession

    Where views on the profession were

    expressed, they differed widely, though there

    was general consensus about the image of

    librarians: ``librarianship has poor status as a

    profession and you do have to put up with the

    `dowdy librarian' image''. One respondentfound it ``hard to admit that I am a librarian

    a reflection on the public perception of the

    profession, I guess''.

    The interviews brought out similar views on

    the image of librarianship to those expressed

    in the surveys: ``I think it's got a terrible

    image''. However, these views tended to be

    qualified by a feeling that the image was

    changing: ``with it becoming increasingly

    technological, that appeals to people''. There

    was a generally negative feeling about the

    situation within public libraries: ``there's

    enormous opportunity, not only in academic

    libraries, but in special libraries [. . .] I don't

    perceive there to be much of a career

    opportunity in public libraries''.

    Comment was also made on the nature of

    the library profession itself: ``sometimes I

    think librarians have a sort of inflated view of

    their own importance'' and ``I wouldn't say

    that it is strictly speaking a `profession', but

    then [. . .] I have an old-fashioned attitude in

    many ways''.

    Effect of career change on income

    Changing career to librarianship had financial

    implications for many respondents, with

    52.4 per cent experiencing a drop in income

    when first moving into libraries. Of these, at

    the time the survey was carried out, the

    incomes of 45.6 per cent of those whose

    income had dropped reported that it had not

    yet recovered to its former level.

    When asked if they expected their income

    to recover to at least its former level the

    majority thought that it would not. Those

    who thought their incomes would recover

    were not sure how long it would take; one, for

    example, estimated three to four years,

    another thought it would be ``possibly two job

    changes away''.

    One of the questions was directed only at

    respondents whose income had dropped after

    their career change, and who did not expect it

    to recover to its former level; and asked

    respondents to comment on how they felt

    about this. Comments in response to this

    question varied from ``fed up'', to ``the drop in

    income is a small price to pay for the

    improvement in my quality of life''. Comment

    was also made about the general levels of pay

    within the profession: ``if librarianship is to

    have true professional status, its practitioners

    should be paid at a rate commensurate with

    other professions''.

    The analysis

    Changing career into librarianship: key

    themes

    Because the research examined a human life

    process, the analysis is presented under

    headings that reflect the experiences and

    views of those who changed career to become

    professional librarians. These themes also

    represent areas in which theories on the

    process of career change can be developed;

    some possibilities are proposed.The process of identifying themes was

    assisted by the four career management

    competencies identified by Ball (1998):

    (1) the ability to optimise a given career

    situation;

    (2) the ability to engage in personal

    development;

    (3) the ability to use career planning skills;

    (4) the ability to balance work and non-work.

    These four competencies were developed as a

    framework to help business organisations inguiding their employees in their career

    development. They are equally applicable to

    this research, and closely reflect the themes

    identified here.

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    Follow your nose

    In terms of the effect of previous career, the

    economic situation did have an impact on

    some respondents, with job insecurity

    prompting some to change career. The

    majority of respondents did not report this,

    however. Overall, the level of active choice of

    librarianship as a profession was low; more

    respondents reported drifting into the

    profession than reported actively choosing it:

    ``it just happened because I found a job [as a

    library assistant]'' and ``I was looking for

    something that could pay me enough money

    to keep my bills going''.

    For the majority of the respondents, the

    decision to obtain a professional qualification

    was driven by the desire to maximise the

    benefits of their career change, rather than asa goal in itself. A few respondents did cite

    obtaining professional status as an influencing

    factor, but they were in the minority: ``I felt

    that [the MA] would give me a certain

    amount of status, it is tragic to admit it, but I

    think I was just fed up with people thinking

    that I was a bit of a bimbo''.

    The broad answer to the question of ``why

    do people change career to become

    professional librarians'' cannot be formulated

    as a list of reasons for choosing librarianship.Rather, respondents were affected by factors

    which led to them needing or wanting to

    make a career change, and found that

    librarianship offered a suitable solution.

    These factors were both internal to the

    individuals, and external in that they related

    to the balance of life as a whole. The

    respondents in this study became librarians

    because they found, either by chance or

    design, that this option best met their overall

    life requirements.

    Make your own luck

    Whatever the level of active choice of

    librarianship as a career, a common theme

    emerging from the research is that of

    opportunism. Career changers generally tried

    to make the most of available opportunities,

    and in some cases, worked to create their own

    opportunities. This philosophy is illustrated

    by comments such as: ``this was the

    opportunity to do something else'' and ``I

    believe in making your own luck really [. . .]it's to do with how you make sure you're in

    the right place at the right time, not just pot

    luck, you know, you can influence these

    things''. One interviewee was made

    redundant, and having failed to find work in

    her previous career ``thought fine, I'll go as far

    as I can in libraries''. This highlights the

    ability of the career changers to make the best

    of their situation, whether it is one they

    planned to be in or not.

    Respondents often cited ``luck'' as a factor

    in the career change process: ``I've been lucky,

    the timing of things has been very good for

    me''. However, the positive, pro-active

    approach of these respondents indicates that

    success is more to do with personal input than

    ``luck'': ``there's all sorts of things that you can

    do, that I wouldn't think particularly about

    doing deliberately, but perhaps I just do

    them''.

    Taking a chance was also an element: ``it

    was quite a risk giving up my job'' and ``thelogistics of doing it, it was quite risky really''.

    In summary, the career changers in this

    study were able to maximise available career

    opportunities and behave in ways that created

    opportunities for themselves.

    Define your goals

    The career changers in this study were very

    good at setting personal career and life goals,

    and analysing their skills. They also

    monitored progress towards these goals. One

    respondent who did this said: ``I had twocriteria in my job hunting, which were: that I

    should find what I was going to do was fun,

    and that I should consider it to be

    worthwhile''. Later, referring to the point

    when she was offered a post as a library

    assistant, this respondent said ``it sounded like

    good fun and it was worthwhile, [. . .] the

    criteria were all met''.

    Another found that her previous career

    involved a lot of physical work, and thought:

    ``I'm not going to be able to do this all my life,

    I'm going to get very tired''; having made the

    career change, she reported: ``I've got a

    comfortable office, a nice desk, I can sit

    down''. Physical comfort may seem to be a

    simplistic goal, but it is a goal nonetheless,

    and one which this respondent achieved. Not

    all respondents benefited from goal setting:

    ``this level of dissatisfaction arises out of being

    a cataloguer for nearly 20 years [. . .], I drifted

    into librarianship by accident''.

    Overall, the ability to plan and review

    played an important part in the process ofdeciding to change career, and was a

    contributing factor in how satisfied

    respondents were with the change. Setting

    goals provides a direction and a means of

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    measuring progress; those respondents who

    were able to set goals tended to experience

    less frustration.

    Balance your life

    A significant proportion of respondents

    applied personal philosophies to the processof changing career, and sought to consider life

    as a whole throughout the process: ``I was

    thinking, there are all sorts of things that go

    on in your life, you know, trying to think

    about how it's going to figure around a

    career''. This philosophy mirrors the results of

    a survey of business graduates, who were

    found to want ``their home life to be balanced

    alongside the time they spend at work''

    (MacDonald, 1997).

    Respondents actively set aside time to

    reflect on their lives and careers: ``I've just

    gone over to a job share [. . .] to give me time

    to think about where I go from now''. The

    general conclusion from the results is that this

    process of assessing and balancing life was

    vital to people both in terms of making good

    career decisions, and in achieving career

    satisfaction: ``work's got to be enjoyable

    otherwise there's no point''. The need to

    consolidate was also mentioned as part of this

    process.

    Practical concerns were very important torespondents: ``I'm quite fixed

    geographically''; ``that wouldn't be practical

    in family and life terms''. Respondents

    reported highest levels of satisfaction when

    the practical aspects of life were in balance

    with their careers.

    This philosophy can be summarised in the

    words of one respondent: ``you've got to have

    life as a whole, it's not little boxes''. It can

    thus be inferred that those most satisfied with

    their career change are those who caneffectively integrate the career change process

    with life as a whole.

    Make use of the past and look to the future

    Many respondents exhibited traits that link to

    the concept of the ``learning society'': they

    made full use of their existing skills and

    knowledge, and sought to build on this.

    Several respondents referred to past

    experience: ``I feel that my achievements,

    skills and past achievements are recognised

    and utilised''. Respondents found thatpersonal development was valued and

    supported by the libraries they worked for, as

    evidenced by the fact that the majority of

    people studying part-time received practical

    support from their employer. One

    summarised this attitude: ``they were very

    willing to support you or even further your

    career if they thought that would benefit the

    service''.

    One person wanted to pursue a new career

    because: ``I just felt that I was really wasting

    my `A' levels''. This desire to keep learning is

    illustrated by comments such as ``I'm anxious

    to learn all the time''.

    Respondents were able to bring a wide

    range of transferable skills with them from

    their previous careers, such as ``people skills,

    organisational skills [. . .] communication

    skills'' and ` general life skills [. . .] and I

    suppose a general attitude to life as well''. One

    respondent summed up the importance of

    transferring and developing skills: ``that's theart of surviving in today's job market''.

    One implication of the ability of the career

    changers to transfer existing skills was noted

    at the outset: that career changers may have

    different educational needs. The research

    carried out by Miller (1990) observed that

    those changing profession had a different

    attitude to education. Career changers may

    thus need the emphasis of teaching to be

    placed on how to apply their existing skills to

    librarianship, rather than on the teaching ofthem as first principles.

    The conclusion that can be drawn from

    these results is that the career changers

    studied were, in the main, operating

    according to the principles of the ``learning

    society''. They were, indeed, committed to

    learning throughout life, and recognised the

    need to learn in order to survive (National

    Committee of Inquiry into Higher Education,

    1997). They are likely to be people who will

    continue to thrive and make the best of their

    careers, whatever the prevailing economic

    climate.

    What is the point?

    The point for the majority (85.8 per cent) of

    the respondents was that they were ``satisfied''

    or ``very satisfied'' with their career change to

    librarianship. The factors most often cited as

    contributing to this high level of satisfaction

    concerned how respondents felt about the

    nature of library work, and the area of career

    progression and professional development.Other factors were also important, but where

    pay and the profession itself were mentioned,

    comments tended to be more negative. On

    first inspection, there is a mis-match between

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    the high satisfaction levels reported, and the

    plethora of negative comment.

    The availability of opportunities for

    personal challenge and growth, both in terms

    of job role and professional development,

    were the main determinants of career

    satisfaction. Autonomy and challenge were

    often cited by respondents: ``I've got a lot of

    autonomy and there's a lot of interesting

    things going on in library and information

    work''; another cited ``new challenges'' as a

    source of satisfaction. Respondents also felt

    good when their abilities were respected: ``I

    take part in policy and decision making that

    affects the whole organisation'' and ``I feel a

    lot more valued now''.

    Overall, for the majority of respondents,

    how they felt about their career change wasmore important to them than external reward.

    The fact that people can hold quite strong

    negative views whilst feeling satisfied indicates

    that the areas they feel negative about lie

    outside of their values system, as evidenced by

    comments such as: ``the money was very

    much a second consideration''.

    Fitting into the profession: stay objective

    The low level of influence of other people as a

    reason for changing career indicates that most

    respondents based their career change

    decision on other criteria. Indeed, the results

    show that the most important factors were

    how respondents felt about their previous

    careers, and the level of active choice of the

    profession. It should be noted, however, that

    no respondents reported negative instances of

    contact with librarians prior to changing

    career; in fact most such experiences were

    very positive. This is counter to the poor

    image of librarians held by many respondents

    prior to entering the profession. This thusillustrates an area of weakness in the way

    librarianship as a profession markets itself.

    The perception of librarianship as having a

    poor image did not seem to act as a deterrent

    to entering the profession for those changing

    career into it. It was rather cited as a source of

    dissatisfaction once the career change had

    been made. One reason for this can be drawn

    from the research by Genoni and Greeve

    (1997) who found that negative images of

    librarians prevailed in younger age groups.The fact that the career changers tended to be

    in older age groups leads to the possible

    conclusion that age and experience reduce

    people's susceptibility to stereotypes. The

    career changers objected to the stereotypes,

    and found it hard to accept the imposition of

    an ill-founded image. This may have been

    because they already had a strong self-image,

    which related to their previous profession.

    One respondent found that the reverse was

    the case: ``I was going from a [. . .] job which

    has got similar negative associations with it

    [. . .], so I don't think going into librarianship

    was any worse''.

    There was also a feeling that the image of

    librarianship is improving and, speaking of the

    growth in information technology, ``we are

    actually involved now in something that's sort

    of quite sexy, you know, popular''.

    One respondent regretted not choosing a

    better paid profession but went on to say that

    ``as we spend 7.5 hours at work each day, theenvironment and . . . `tolerability' of the job

    has to be as important as the money you get''.

    Van House (1998) also found that people

    were willing to sacrifice material rewards to

    the wider goals of overall job satisfaction. All

    respondents, with only one exception, who

    mentioned pay, did so to make negative

    comments, which can be summed up by the

    statement: ``librarianship is not as well paid as

    other established professions''. This was in

    spite of the fact that many respondents did

    not see money as the most important factor in

    career satisfaction. The concern was more to

    do with the effect on the public perception of

    the profession, and the potential effect on

    recruitment to librarianship: ``I think

    financially there is certainly room for

    improvement, and that perhaps we'd attract

    even more dynamic people and exciting

    people, into librarianship than we do

    already''.

    The image and pay in the public library

    sector was specifically commented on as beingpoorer than in other sectors. If these opinions

    are taken seriously, they indicate that action is

    needed by the profession to address this

    imbalance.

    Conclusions

    The number of career changers, at 20.4 per

    cent of the sample, represents a reasonable

    proportion. The library profession can learnfrom them and benefit from their views and

    experiences. Certainly in the case of the image

    and remuneration of the profession, these

    results indicate that career changers feel that

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    these issues need to be addressed by the

    profession as a whole. They cite the potential

    benefits of making improvements in these

    areas as being able to recruit better candidates

    to the profession. Respondents did mention

    that the proposed merger of the Library

    Association and the Institute of Information

    Scientists might have a positive effect on the

    profile of the profession; a view also expressed

    by Infield (1997). These findings confirm the

    conclusions of an earlier study: that marketing

    programmes need to address these negative

    images, in order to attract new entrants to

    librarianship (Genoni and Greeve, 1997).

    It should be noted that the sample was

    made up of employees of a group of

    universities (AULIC) that actively support

    the library course run by the University ofBristol. This may have had an artificially

    positive effect on the number of people opting

    to obtain a professional qualification after

    starting work in one of the AULIC libraries.

    Care must therefore be exercised when

    extrapolating the conclusions to the

    population of all professional librarians in the

    UK.

    What is more important than generalising

    the proportions of career changers to the

    population as a whole, is that the key themes

    identified by the research can be generalised

    with much more confidence. These themes

    represent the human element of the research,

    and were not influenced by local factors, but

    by the range of views and behaviours

    expressed by the respondents. The key

    themes relating to the career change process

    can thus be generalised to the UK population

    of professional librarians, if the assumption

    that people are fundamentally the same,

    whatever their location, is accepted.

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    Claire Deeming and Jacqueline Chelin

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