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Make your own luck:a study of people
changing career intolibrarianship
Claire Deeming and
Jacqueline Chelin
Introduction
This study was carried out as part of a
master's degree course in Information and
Library Management and was born out of a
personal experience of changing career into
librarianship and the ensuing curiosity about
the extent to which others have done the
same.
As a topic for enquiry it proved to be both
unique and interesting. More importantly, it
paves the way for further study of an area that
can practically and usefully inform its
professional body that as an organisation it is
on the brink of major change in the way its
professional activities and educational
developments are organised (Institute of
Information Scientists and LibraryAssociation, 1999).
Objectives of the research
Purpose
The main purpose of this research was to
investigate the central question ``Why do
people change career to become professional
librarians?'' This question forms the main
focus of the research, but in order to construct
a well-rounded study, subsidiary areas werealso investigated:. the proportion of people who have
changed career to become professional
librarians;. the level of satisfaction with people's
career change to librarianship;. factors influencing satisfaction.
The research took the form of a study of a
sample of professional librarians, using a
survey followed by individual interviews. The
approach taken had some elements incommon with grounded theory, in that
``rather than basing an investigation upon
whether certain theories do or do not work,
the researcher embarks on a voyage of
discovery'' (Denscombe, 1998).
Investigation into why people change career
into librarianship has the potential to inform a
number of aspects of the library and
information profession.
Ole Pors (1994) writes about the changing
labour market in the library profession andhighlights the challenge this represents for the
design of curricula for professional
qualifications. The design and development
of professional education may benefit from
The authors
Claire Deeming is Information Librarian at the University
of Bath, Bath, UK.
Jacqueline Chelin is IT Development Librarian at the
University of the West of England, Bristol, UK.
Keywords
Career development, Job satisfaction, Librarians,
Education
Abstract
Studies the reasons why people have changed career inorder to become members of the library profession.
Focuses on the career change decision process. This
includes discussion of drift versus active choice, previous
career experiences, context of life as a whole, nature of
library work and the influence of other people. Measures
the amount and nature of satisfaction to be derived from
having made the career change. Offers suggestions for
the library profession as a whole in marketing itself in
order to recruit and properly remunerate skilled and
enthusiastic people.
Electronic access
The research register for this journal is available at
http://www.mcbup.com/research_registers
The current issue and full text archive of this journal is
available at
http://www.emerald-library.com/ft
Refereed article
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New Library World
Volume 102 . Number 1160/1161 . 2001 . pp. 1325
# MCB University Press . ISSN 0307-4803
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knowledge of both the proportions of people
entering librarianship after a previous career,
and the types of careers that they are leaving.
One study of professional career change
focused on the role of education in the career
change process. That study found that
professional career changers had differing
requirements of professional education,
compared with those entering the same
profession as a first career (Miller, 1990). It
noted that people changing profession
approached education differently because
they had a more professional attitude than
other students, and possessed a range of
transferable skills (Miller, 1990). Similarly, it
may be the case that people changing career
into librarianship have different needs from
those studying librarianship as a first
profession. This research investigated the
ability to transfer skills as a factor influencing
both choice of librarianship as a second
career, and the level of satisfaction with that
choice. It should enable inferences to be
drawn about the educational needs of those
changing career into librarianship.
The research being related here also gave
new insight into the effectiveness of current
approaches to recruitment to the profession.
Closely allied to this is the way that
librarianship is perceived by new entrants, in
terms of image and status; these issues
indicate how effectively the profession is
presented and marketed to the public.
Context
The research focused on people's careers in
librarianship, so was set into the context of
trends affecting the job market as a whole and
trends taking place within the library
profession. The Oxford English Dictionary
defines ``career'' as ``a person's course or
progress through life; a course of professional
life or employment, which affords
opportunity for progress or advancement in
the world'' (Simpson and Weiner, 1989). A
broad review of employment trends indicates
that the way in which people progress through
life, in terms of work, is changing.
Changing labour market
There is a general view in the press and in
library journals that the labour market is
changing and that: ``jobs for life really are a
thing of the past'' (White, 1999). The changes
in the way that work and careers are viewed
are summarised by Ball (1998) as shown in
Table I.
There are numerous aspects to the changes
in the employment market on which this
summary is founded, key aspects being:. the market driven nature of the economy
means that redundancy as a cost saving
exercise is commonplace (Layzell Ward,
1995) as a means of increasing efficiency
and becoming more competitive (White,
1999);. hierarchical structures in organisations
are being replaced by flatter structures
with fewer opportunities for promotion
(Layzell Ward, 1995);. a trend towards temporary contracts and
flexible working (Wood and Head, 1996),
including ``tele-working'';. an increasing desire amongst employees
to balance work with other aspects of
their lives (Maitland, 1998);. ``the greying of the community'' and
increasing proportions of people who are
not active in the labour market will mean
an increase in demand for leisure and
community services (Layzell Ward,
1995).
These trends indicate that people can no
longer make assumptions about the course
that their working lives will take, and that they
need to develop a flexible approach to their
working lives.
The ``learning society''
The National Committee of Inquiry into
Higher Education (1997) states that ``over the
next 20 years, the UK must create a society
committed to learning throughout life''. This
assertion is based on an examination of the
wider context of higher education, key trends
being identified as:. the growing world-wide competition
faced by the UK will mean that the
acquisition of skills and knowledge will
become increasingly important;. the constantly changing world of work
will mean that individuals will ``need to
develop new capabilities and to manage
their own development and learning
throughout life''.
The Library Association has also recognisedthis need in its Framework for Continuing
Professional Development, which seeks to help
individuals within the library profession to
plan, record and analyse their personal career
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A study of people changing career into librarianship
Claire Deeming and Jacqueline Chelin
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development (Library Association, 1992).
Again, the emphasis is on individuals to take
responsibility for their development inconjunction with employers.
This need for lifelong learning and
continual development is generally
acknowledged as a way of remaining
employable: ``everyone needs to think about
maintaining their employability [. . .] keeping
skills up-to-date and learning new ones
should never be neglected'' (White, 1999).
Trends within the library and information
profession
The Library Association (1992) notes thepace of change within the profession, in areas
such as:. changes in funding and administrative
structures;. the introduction and development of
technology;. the increasing expectations of library
users.
The first point means that libraries will have
more competition for public funding, and will
hence become more accountable for how theyuse resources (Ole Pors, 1994).
These factors place a demand upon library
and information professionals to keep pace
with change; it is against this background of
continual change in the world at large and
within librarianship that this study was set.
Change in the world at large may trigger
career change, but those moving into
librarianship continue to face the challenge of
change. This research looked at how people
who have made the move to librarianship viewtheir career and professional development in
relation to their levels of career satisfaction.
The move towards a ``learning society''
combined with the rapid growth in availability
of, and interest in, information technology,
particularly the Internet, has brought the
library and information profession into a newera (Infield, 1997). This study looked at the
extent to which this was an influencing factor
in changing career into the profession, and
looks at how influential this factor may be in
the future.
In terms of the labour market in the library
profession, librarianship is subject to the same
pressures as the rest of the labour market in
the UK. These pressures are creating
``emerging information markets'' (Miller,
1990). Others refer to the growth of
``knowledge management'' as one of the new
fields into which librarians can move (Infield,
1997). However, the fact that librarians may
increasingly have to compete with people
from other professions is also noted (Ole
Pors, 1994).
In summary, changes are occurring in the
labour market at large and within society,
which together form the new arena in which
people must play out their careers. Clearly,
the emphasis will be on the individual to find
ways of responding to such changes. Thisresearch looked at the extent to which
individuals have chosen to formulate this
response in terms of a change of career into
librarianship, and their reasons for doing so.
Previous research
One study, carried out in Nigeria by Bello,
examined factors which prompted people to
choose librarianship as a career. The studyfound that external and professional factors
had a significant influence on the decision
(Bello, 1996). The study was based on the
premise that many people do not actively
Table I Changing assumptions about work and careers in the 1990s
Traditional assumptions Emerging assumptions
Full employment is sustainable Full employment is likely to return in the foreseeable
future
Most people follow a stable, straight-line career path to
retirement
Career paths are increasingly going to be diverted and
interrupted
Career development means upward mobility Career development can be facilitated by lateral and
downward moves
Only new or young employees can be developed Learning and change can occur at any age and career
stage
Career development relates primarily to work
experience and can take place only in one's job
Career development is influenced by family, personal
and community roles, and can be facilitated by work
outside paid employment
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choose librarianship as a career, but that
various influences or experiences lead them to
it, sometimes as a last option. Career change
was listed by Bello as one factor influencing
choice of librarianship as a career. The factors
identified by Bello as influencing choice of
librarianship as a career were found to be
useful when designing the methodology for
the 1999 study. These factors are summarised
in Table II.
These factors and the way in which they are
categorised were also useful in the analysis of
the results of this study.
McClenney (1989) reviews research on
reasons for students' choice of librarianship as
a course of study, which was carried out
mainly in America, between 1938 and 1988.
She notes that these studies record ``aconsistent minority of students who indicate
that they chose the library and information
science profession because they were
dissatisfied with their own profession or
because they simply wanted to change
careers''. The phenomenon of career change
into librarianship is recognised but not
examined in detail.
Loughridge (1990) examines a number of
surveys on the job destinations and career
patterns of former students of librarianshipcourses, which were carried out in the 1970s
and 1980s.
Van House (1988) notes the lack of recent
studies on the choice of librarianship as a
profession and suggests that ``more research is
needed on career choice generally, on
environmental and personal influencing
factors, and on the processes of people's
decisions to enter librarianship''. She reports
on a Californian study of library students'
reasons for choosing librarianship as a
profession. The study was in the form of a
postal questionnaire, which found that
students rate the intrinsic nature of the
profession, and potential career prospects,
more highly than salary when choosing
librarianship as a profession.
One study looked at the effect of first
careers on the reference philosophies and
backgrounds of ``second career academic
reference librarians'' in Nevada. The
definition of a ``second career academic
reference librarian'' included people moving
from other types of professional and para-
professional work to reference librarianship
(Whitten and Nozero, 1997).
A survey of school-leaver attitudes to
librarianship, carried out in Australia, found
that negative attitudes towards the image andremuneration of the profession were very
strong in this age group, which confirmed the
findings of earlier surveys (Genoni and
Greeve, 1997). The authors conclude that
this negative image needs to be countered by
the professional associations in librarianship,
in order to ensure that sufficient school
leavers are recruited to the profession.
The key points raised in this review of the
literature therefore are:. no research on topics comparable to the
research question of ``why people change
career to librarianship'' has been carried
out within the last ten to 12 years;. the methodologies of studies in related
areas are based on the use of
questionnaires;. the related studies could inform the
design of the present study, and
contribute to the analysis of the results.
The 1999 research therefore had the potential
to address a deficit in what is known about
Table II Research hypotheses and career choice factors used by Bello
Hypothesis Career choice factors relating to hypothesis
The choice of librarianship is externally
influenced directly or indirectly
Librarians
Teachers
Parents
Friends
Mass media/library publicity
Employer
Counselling
The choice of librarianship is professionally
influenced
Stability
Secure future
Social status
Prestige of the profession
Satisfactory earnings
Intellectual stimulation
Acquisition of knowledge
Higher degree
Career change
Last option
The choice of librarianship is influenced by
self-expressed values
Use of one's special ability
Aptitude
Creativity
Opportunity to work with
people
Be of service to others
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careers in librarianship, both in terms of the
research question under investigation, and the
use of the interview as a new methodology in
this area.
Structure of the research
The research question was investigated using
two research instruments: a survey in the form
of a postal questionnaire, followed by
individual interviews with a small number of
survey respondents.
This two-pronged approach was chosen for
several reasons:. To identify the target sub-group of staff
within AULIC who had changed career
to become professional librarians. TheAvon University Libraries in
Co-operation Scheme comprises the
libraries of the University of Bath, the
University of Bristol and the University of
the West of England. The library at Bath
Spa University College was also included
in the research, due to its close
involvement with the staff development
activities of AULIC.. To provide a context for analysis of how
this target sub-group fitted into the
overall sample of professional librarians
within AULIC, by comparison with the
sub-group of first career librarians.. The use of two research instruments
allowed for some degree of triangulation
of results. It is both valuable as a way of
reducing the risk of bias, and beneficial
when studying more complex aspects of
human behaviour (Cohen and Manion,
1994). The examination of the target sub-
group in two ways allowed for the cross-
checking of responses and the detailed
exploration of respondents' attitudes,
feelings and views.
For the purposes of this study, a ``professional
librarian'' was defined as:. anyone currently working in a post which
now requires a professional qualification;
and/or. anyone in possession of a professional
qualification, as recognised by the Library
Association, regardless of whether or not
they are currently working in a post that
requires such a qualification.
This definition ensured that no individual was
excluded from the sample through
circumstances outside their control. For
example, some staff may have obtained a
professional qualification but may not have
yet secured a professionally graded post;
others may have been promoted on the basis
of experience to posts which have since been
designated as requiring a professional
qualification. This definition allowed for
changes over time, both in the way the
AULIC libraries appoint staff, and in what is
recognised by the Library Association as a
professional qualification.
This study was primarily concerned with
the lives of people and why they had made
particular choices. For this research, an
appropriate definition of what is a
``professional librarian'' must take into
account the many ways in which people have
achieved professional status. The definition
was chosen purely for the purposes of this
research; any discussion of what constitutes a
``professional librarian'' in a wider sense falls
outside the confines of this study.
The results
There was a response rate of 82.4 per cent of
valid surveys, which represents 21 people.
The proportion of career changers
All results from the first section of the survey
were broken down by whether or not
respondents had changed career. This was for
the purposes of comparison of the two groups
under study: people for whom librarianship is
a first career and people who have changed
career to become professional librarians.
The survey found that 20.4 per cent of the
sample had changed career to becomeprofessional librarians. The following
discussion focuses on these ``career change
librarians'' as opposed to those who have not
changed career, i.e. the ``first career
librarians''. This is because, overall, the
comparison between first career and career
change librarians illustrates the fact that,
apart from career changers having inevitably
shorter careers in librarianship than first
career librarians, there are essentially no
major differences between the two groups inthe variables measured. These variables
included information about gender,
qualifications (both librarianship and other),
mode of study (i.e. full or part time),
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A study of people changing career into librarianship
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employer support for study and types of
library work that had been experienced.
The occupation of career change
librarians prior to changing career
Table III indicates the most recent
occupation of career change librarians prior to
changing career and shows the wide range of
careers previously followed by this relatively
small group of people, with one-third of the
group being previously teachers.
The career change decision process
The majority of respondents did not make use
of careers advice when making the career
change decision, with only 14.3 per cent
consulting a careers advisor. Respondents
cited other means by which their careerchange decisions were made, and key issues
which were part of the decision making
process. Five broad key issues were derived
from examination of the survey responses,
and these provide a framework for analysis.
These key issues are shown in Table IV, with
a ranking according to how often they were
cited by respondents.
The ranking shows that ``drift versus active
choice'' and ``previous career'' are the two key
issues most frequently commented on by
respondents. Examples of comments on each
key issue follow.
Drift versus active choice
The extent to which librarianship was actively
considered as a potential career varied
considerably, from ``my plan was to move into
a pharmaceutical information career'' to ``I
had not considered librarianship as a career
previously'' and ``serendipity''. One person
deferred the move: ``I had originally wanted to
train as a librarian after university but it was a
longer term commitment than I wanted to
make''.
The interview results reflect the survey
findings, with respondents occupying the
extremes of the scale between ``drift'' and
``active choice''. Only one respondent
specifically identified librarianship as a career
to move into. Of the other three, one ``had to
get a job'' after being made redundant,another ``actually wanted to go into [. . .]
museum work'' and the third was simply
looking for an acceptable route out of her
existing profession.
Previous career
For some, how they felt about their previous
career was a major factor in the decision to
change such as ` I was stuck in a rut [. . .] and
wanted a change'' and ``intense dislike'' of
their career. Others found that ``uncertainty
and difficulties'' in their previous careerprompted a re-think.
Again, in the interviews, a wide spectrum of
views was expressed, from one previous career
being ``the best job in the world'', to the
previous career being the main reason for
change: ``it was all job related''. Two of the
interviewees felt, however, that they could
have had a ``job for life'' in what they were
doing, had they wished. Job insecurity was a
factor for the other two.
Context of life as a wholeThis key issue included areas such as the
desire to use existing skills, practical life
considerations such as family and location
and attitudes to life in general: ``I was able to
study librarianship [. . .] where I was based at
the time'' for example. Age was a factor for
some respondents: ``being young enough to
make a change, before it was too late''.
Others felt they had made poor first career
choices: ``choosing teaching as a career was a
mistake''.This was an important consideration for all
interviewees, and a factor which influenced
how they went about changing career, and
how they felt about the process. One found
Table III Most recent occupation of career change
librarians
Occupation
Number of
respondents
Teaching 7
Civil service 4
Administration 3
Book selling 2Computing 2
Dentistry 1
Insurance 1
Research 1
Total 21
Table IV Summary of how often key issues were raised
Key issue
Number of
respondents Rank
Drift versus active choice 15 1=
Previous career 15 1=
Context of life as a whole 13 2=
Nature of library work 13 2=
Influence of other people 5 3
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A study of people changing career into librarianship
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that ``it coincided with other changes in my
life and actually the career change was a very
positive thing''. Others assessed their situation
before taking action: ``I did an analysis of my
skills and came up with librarianship as
something I thought I could probably do'';
``my husband and I worked it all out quite
carefully how much cut in income we could
take''.
Nature of library work
Some respondents were well-informed about
the profession before opting for it: ``I read just
about every article I could find on academic
librarianship so I went in with my eyes open!''
and ``I had a good perception of this career
from my use of libraries [. . .] and from
working in the school library for a time''.Three of the interviewees used their
knowledge of the nature of library work to
assist in the decision making process, for
example: ``I've had loads of library
experience'' and ``the two jobs that I'd done
previously [. . .] a lot of it was fairly standard
transferable skills that would be relevant to
librarianship''. The third said ``the Internet
was part of the way that scientists exchanged
information, so I was aware of all these things
then, and was interested''.
Influence of other people
This was the least cited factor influencing
choice of librarianship as a career. Some did
find contact with librarians positive however:
` I was influenced by the librarian [. . .] I was
very impressed with her information retrieval
skills''. Some discussed librarianship with
friends or family.
In common with the survey results, the
interview results show that the influence of
other people was a minor factor in the processof deciding to move into librarianship.
Although, once people had got jobs as library
assistants, other librarians did have a positive
influence: ``a senior librarian [. . .] who'd been
involved in actually recruiting me [. . .]
suggested to me that in the long run I
wouldn't find being a library assistant
enough''.
Satisfaction with change of career to
librarianshipThe majority of respondents (85.8 per cent)
were ``very satisfied'' or ``satisfied'' with their
career change to librarianship, as shown in
Figure 1.
The reasons for these levels of satisfaction can
be broadly described under six headings,
which are shown in Table V, along with
rankings as to how often they were cited by
respondents.
Clearly, how respondents felt about the
work itself and their career prospects were the
factors cited most often as affecting
satisfaction levels. Examples of comments on
each factor are given below.
Feelings about the nature of the work
One respondent who had come from a
computing background was pleasantly
surprised by the nature of the work: ``I
discovered that being involved with a library
system is quite different from having to
program one''.
Personal challenge was cited as one reason
for satisfaction: ``I feel I am in a job that
challenges me'' and ``I am my own boss for
most of the time [. . .] there is always enough
to do''. Respondents also gained satisfaction
from doing a good job and using their skills:
``I think I can perform at least some of my job
Figure 1 Bar chart showing levels of satisfaction with
the career change to librarianship
Table V Summary of frequency of occurrence ofsatisfaction factors
Satisfaction factor
Number of
respondents Rank
Feeling about the nature
of the work 15 1
Career progression, job
role and professional
development 11 2
Context of life as a
whole, practicalities
and quality of life 8 3
Pay 7 4
Environment and culture 6 5
Views on the profession 4 6
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better than other people''; ``I am valued for
the skills and knowledge I have''.
Contact with other people and the service
aspect of the work were cited as being
important factors in satisfaction levels: ``I
enjoy the contact with students and academic
staff''; another found ``meeting and helping
people and contributing to the educational
process'' rewarding. Others were frustrated at
not having enough contact with people: ``I
would like to do a job that has longer periods
of interaction with people [. . .] most of my
contact with customers is very transient''.
Numerous aspects of work were cited by
interviewees as contributing to their
satisfaction with their career change, such as:
``I felt I could really be helpful and
encouraging to students'' and ``I actuallyenjoy the subject area that I'm working in''.
An important factor was the ability to use
existing skills.
Career progression, job role and professional
development
Respondents expressed widely differing views
on the aspect of career prospects; one
described prospects as ``reasonable'', whilst
another was more positive, quoting ``the
opportunity the career offers for constant
personal development'' as a source of
satisfaction. Some were taking advantage of
opportunities: ``I am writing my Professional
Development Report and studying an MA in
order to progress''; ``I am now studying for my
chartership''.
Others were less happy with their career
prospects and position and found that ``there
are few opportunities for promotion within
my organisation [. . .] and few vacancies in the
area for promotion outside it''. Others
experienced frustration at not being promotedbecause ``they're appointing people in their
late twenties [. . .] I believe I have the skills,
but not as much confidence [. . .] as I need to
get promotion''.
Of the three interviewees who were in
professional posts, two were very happy with
their career progression within librarianship:
``since I've been in libraries my career has
really gone very well''. The third was happy in
her post but had experienced difficulty
obtaining a suitable professional post afterqualifying. The respondent who was not in a
professional post felt that her specific career
aims were unlikely to be met: ``I would still
like to be a subject librarian, but I think I may
well have gone too far down the technical
route to make that practical''.
Context of life as a whole, practicalities and
quality of life
One respondent felt that ``personal lack of job
mobility [. . .] tarnished'' the overall jobsatisfaction levels of librarianship as a career,
another echoed this with ``I am tied to the
area by family commitments''. Practical
considerations were also important for more
positive reasons, such as ``I can walk to work''.
In terms of how respondents fitted their
careers into their lives, one person had
reduced the hours they worked, saying that
` this allows me more time for my outside [. . .]
interests and is another reason why I am `very
satisfied' at the moment''.
The interviewees all considered the
integration of their careers with the other
aspects of their lives to be important in
satisfaction levels. One was looking to the
future: ``information technology [. . .] will be
important in doing things like shopping,
paying the bills, and when I'm completely
housebound I shall know how to do it''.
Another had moved to job-sharing: ``I actually
want more time to do other things outside of
work''. The effect on the quality of life was
important: when talking about how she wouldneed to travel further to get a better job, one
respondent said, ``I don't look at that as being
a thing that would enhance the quality of my
life''.
Pay
Overall, where pay was mentioned, it was a
source of dissatisfaction apart from one
respondent who felt they had ``made a good
move in terms of pay and conditions''. This is
evidenced in comments such as ``poorly paid''
and ``I am still about 3-4K a year belowwhat I would have been on''.
The interviewees' comments on this factor
mirrored those made in the survey, in that
even where people indicated that they were
satisfied with their career change, pay was still
seen as a source of dissatisfaction. Comments
ranged from ``I'm appalled at some of the
salaries offered [in job advertisements]'', to ``I
actually turned down a couple of offers that
I'd had because they just weren't paying
enough''. The respondents also made the
point that they did not live ``extravagantly''.
Environment and culture
The environment was generally seen as
making a positive contribution to satisfaction
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levels and people were an important part of
this: ``I like the people, including other
librarians and the library users''.
Factors relating to the culture of the
profession were noted: ``I don't get moved
around according to someone else's whim'';
``I have always found like-minded people and
values I can believe in and work towards''.
Others mentioned culture change ``not just a
job change a massive cultural change from
the commercial world''.
There were wide ranging feelings about the
contribution of environment and culture to
career satisfaction. One interviewee found the
environment very positive: ``I think the people
are generally very friendly, positive, pleasant
colleagues. I like the environment very
much''. Others had found the culture changemore difficult when moving into initial posts
as library assistants: ``it was a social cultural
change [. . .] I felt very different and there was
a lot of awkwardness''.
Views on the profession
Where views on the profession were
expressed, they differed widely, though there
was general consensus about the image of
librarians: ``librarianship has poor status as a
profession and you do have to put up with the
`dowdy librarian' image''. One respondentfound it ``hard to admit that I am a librarian
a reflection on the public perception of the
profession, I guess''.
The interviews brought out similar views on
the image of librarianship to those expressed
in the surveys: ``I think it's got a terrible
image''. However, these views tended to be
qualified by a feeling that the image was
changing: ``with it becoming increasingly
technological, that appeals to people''. There
was a generally negative feeling about the
situation within public libraries: ``there's
enormous opportunity, not only in academic
libraries, but in special libraries [. . .] I don't
perceive there to be much of a career
opportunity in public libraries''.
Comment was also made on the nature of
the library profession itself: ``sometimes I
think librarians have a sort of inflated view of
their own importance'' and ``I wouldn't say
that it is strictly speaking a `profession', but
then [. . .] I have an old-fashioned attitude in
many ways''.
Effect of career change on income
Changing career to librarianship had financial
implications for many respondents, with
52.4 per cent experiencing a drop in income
when first moving into libraries. Of these, at
the time the survey was carried out, the
incomes of 45.6 per cent of those whose
income had dropped reported that it had not
yet recovered to its former level.
When asked if they expected their income
to recover to at least its former level the
majority thought that it would not. Those
who thought their incomes would recover
were not sure how long it would take; one, for
example, estimated three to four years,
another thought it would be ``possibly two job
changes away''.
One of the questions was directed only at
respondents whose income had dropped after
their career change, and who did not expect it
to recover to its former level; and asked
respondents to comment on how they felt
about this. Comments in response to this
question varied from ``fed up'', to ``the drop in
income is a small price to pay for the
improvement in my quality of life''. Comment
was also made about the general levels of pay
within the profession: ``if librarianship is to
have true professional status, its practitioners
should be paid at a rate commensurate with
other professions''.
The analysis
Changing career into librarianship: key
themes
Because the research examined a human life
process, the analysis is presented under
headings that reflect the experiences and
views of those who changed career to become
professional librarians. These themes also
represent areas in which theories on the
process of career change can be developed;
some possibilities are proposed.The process of identifying themes was
assisted by the four career management
competencies identified by Ball (1998):
(1) the ability to optimise a given career
situation;
(2) the ability to engage in personal
development;
(3) the ability to use career planning skills;
(4) the ability to balance work and non-work.
These four competencies were developed as a
framework to help business organisations inguiding their employees in their career
development. They are equally applicable to
this research, and closely reflect the themes
identified here.
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Follow your nose
In terms of the effect of previous career, the
economic situation did have an impact on
some respondents, with job insecurity
prompting some to change career. The
majority of respondents did not report this,
however. Overall, the level of active choice of
librarianship as a profession was low; more
respondents reported drifting into the
profession than reported actively choosing it:
``it just happened because I found a job [as a
library assistant]'' and ``I was looking for
something that could pay me enough money
to keep my bills going''.
For the majority of the respondents, the
decision to obtain a professional qualification
was driven by the desire to maximise the
benefits of their career change, rather than asa goal in itself. A few respondents did cite
obtaining professional status as an influencing
factor, but they were in the minority: ``I felt
that [the MA] would give me a certain
amount of status, it is tragic to admit it, but I
think I was just fed up with people thinking
that I was a bit of a bimbo''.
The broad answer to the question of ``why
do people change career to become
professional librarians'' cannot be formulated
as a list of reasons for choosing librarianship.Rather, respondents were affected by factors
which led to them needing or wanting to
make a career change, and found that
librarianship offered a suitable solution.
These factors were both internal to the
individuals, and external in that they related
to the balance of life as a whole. The
respondents in this study became librarians
because they found, either by chance or
design, that this option best met their overall
life requirements.
Make your own luck
Whatever the level of active choice of
librarianship as a career, a common theme
emerging from the research is that of
opportunism. Career changers generally tried
to make the most of available opportunities,
and in some cases, worked to create their own
opportunities. This philosophy is illustrated
by comments such as: ``this was the
opportunity to do something else'' and ``I
believe in making your own luck really [. . .]it's to do with how you make sure you're in
the right place at the right time, not just pot
luck, you know, you can influence these
things''. One interviewee was made
redundant, and having failed to find work in
her previous career ``thought fine, I'll go as far
as I can in libraries''. This highlights the
ability of the career changers to make the best
of their situation, whether it is one they
planned to be in or not.
Respondents often cited ``luck'' as a factor
in the career change process: ``I've been lucky,
the timing of things has been very good for
me''. However, the positive, pro-active
approach of these respondents indicates that
success is more to do with personal input than
``luck'': ``there's all sorts of things that you can
do, that I wouldn't think particularly about
doing deliberately, but perhaps I just do
them''.
Taking a chance was also an element: ``it
was quite a risk giving up my job'' and ``thelogistics of doing it, it was quite risky really''.
In summary, the career changers in this
study were able to maximise available career
opportunities and behave in ways that created
opportunities for themselves.
Define your goals
The career changers in this study were very
good at setting personal career and life goals,
and analysing their skills. They also
monitored progress towards these goals. One
respondent who did this said: ``I had twocriteria in my job hunting, which were: that I
should find what I was going to do was fun,
and that I should consider it to be
worthwhile''. Later, referring to the point
when she was offered a post as a library
assistant, this respondent said ``it sounded like
good fun and it was worthwhile, [. . .] the
criteria were all met''.
Another found that her previous career
involved a lot of physical work, and thought:
``I'm not going to be able to do this all my life,
I'm going to get very tired''; having made the
career change, she reported: ``I've got a
comfortable office, a nice desk, I can sit
down''. Physical comfort may seem to be a
simplistic goal, but it is a goal nonetheless,
and one which this respondent achieved. Not
all respondents benefited from goal setting:
``this level of dissatisfaction arises out of being
a cataloguer for nearly 20 years [. . .], I drifted
into librarianship by accident''.
Overall, the ability to plan and review
played an important part in the process ofdeciding to change career, and was a
contributing factor in how satisfied
respondents were with the change. Setting
goals provides a direction and a means of
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measuring progress; those respondents who
were able to set goals tended to experience
less frustration.
Balance your life
A significant proportion of respondents
applied personal philosophies to the processof changing career, and sought to consider life
as a whole throughout the process: ``I was
thinking, there are all sorts of things that go
on in your life, you know, trying to think
about how it's going to figure around a
career''. This philosophy mirrors the results of
a survey of business graduates, who were
found to want ``their home life to be balanced
alongside the time they spend at work''
(MacDonald, 1997).
Respondents actively set aside time to
reflect on their lives and careers: ``I've just
gone over to a job share [. . .] to give me time
to think about where I go from now''. The
general conclusion from the results is that this
process of assessing and balancing life was
vital to people both in terms of making good
career decisions, and in achieving career
satisfaction: ``work's got to be enjoyable
otherwise there's no point''. The need to
consolidate was also mentioned as part of this
process.
Practical concerns were very important torespondents: ``I'm quite fixed
geographically''; ``that wouldn't be practical
in family and life terms''. Respondents
reported highest levels of satisfaction when
the practical aspects of life were in balance
with their careers.
This philosophy can be summarised in the
words of one respondent: ``you've got to have
life as a whole, it's not little boxes''. It can
thus be inferred that those most satisfied with
their career change are those who caneffectively integrate the career change process
with life as a whole.
Make use of the past and look to the future
Many respondents exhibited traits that link to
the concept of the ``learning society'': they
made full use of their existing skills and
knowledge, and sought to build on this.
Several respondents referred to past
experience: ``I feel that my achievements,
skills and past achievements are recognised
and utilised''. Respondents found thatpersonal development was valued and
supported by the libraries they worked for, as
evidenced by the fact that the majority of
people studying part-time received practical
support from their employer. One
summarised this attitude: ``they were very
willing to support you or even further your
career if they thought that would benefit the
service''.
One person wanted to pursue a new career
because: ``I just felt that I was really wasting
my `A' levels''. This desire to keep learning is
illustrated by comments such as ``I'm anxious
to learn all the time''.
Respondents were able to bring a wide
range of transferable skills with them from
their previous careers, such as ``people skills,
organisational skills [. . .] communication
skills'' and ` general life skills [. . .] and I
suppose a general attitude to life as well''. One
respondent summed up the importance of
transferring and developing skills: ``that's theart of surviving in today's job market''.
One implication of the ability of the career
changers to transfer existing skills was noted
at the outset: that career changers may have
different educational needs. The research
carried out by Miller (1990) observed that
those changing profession had a different
attitude to education. Career changers may
thus need the emphasis of teaching to be
placed on how to apply their existing skills to
librarianship, rather than on the teaching ofthem as first principles.
The conclusion that can be drawn from
these results is that the career changers
studied were, in the main, operating
according to the principles of the ``learning
society''. They were, indeed, committed to
learning throughout life, and recognised the
need to learn in order to survive (National
Committee of Inquiry into Higher Education,
1997). They are likely to be people who will
continue to thrive and make the best of their
careers, whatever the prevailing economic
climate.
What is the point?
The point for the majority (85.8 per cent) of
the respondents was that they were ``satisfied''
or ``very satisfied'' with their career change to
librarianship. The factors most often cited as
contributing to this high level of satisfaction
concerned how respondents felt about the
nature of library work, and the area of career
progression and professional development.Other factors were also important, but where
pay and the profession itself were mentioned,
comments tended to be more negative. On
first inspection, there is a mis-match between
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the high satisfaction levels reported, and the
plethora of negative comment.
The availability of opportunities for
personal challenge and growth, both in terms
of job role and professional development,
were the main determinants of career
satisfaction. Autonomy and challenge were
often cited by respondents: ``I've got a lot of
autonomy and there's a lot of interesting
things going on in library and information
work''; another cited ``new challenges'' as a
source of satisfaction. Respondents also felt
good when their abilities were respected: ``I
take part in policy and decision making that
affects the whole organisation'' and ``I feel a
lot more valued now''.
Overall, for the majority of respondents,
how they felt about their career change wasmore important to them than external reward.
The fact that people can hold quite strong
negative views whilst feeling satisfied indicates
that the areas they feel negative about lie
outside of their values system, as evidenced by
comments such as: ``the money was very
much a second consideration''.
Fitting into the profession: stay objective
The low level of influence of other people as a
reason for changing career indicates that most
respondents based their career change
decision on other criteria. Indeed, the results
show that the most important factors were
how respondents felt about their previous
careers, and the level of active choice of the
profession. It should be noted, however, that
no respondents reported negative instances of
contact with librarians prior to changing
career; in fact most such experiences were
very positive. This is counter to the poor
image of librarians held by many respondents
prior to entering the profession. This thusillustrates an area of weakness in the way
librarianship as a profession markets itself.
The perception of librarianship as having a
poor image did not seem to act as a deterrent
to entering the profession for those changing
career into it. It was rather cited as a source of
dissatisfaction once the career change had
been made. One reason for this can be drawn
from the research by Genoni and Greeve
(1997) who found that negative images of
librarians prevailed in younger age groups.The fact that the career changers tended to be
in older age groups leads to the possible
conclusion that age and experience reduce
people's susceptibility to stereotypes. The
career changers objected to the stereotypes,
and found it hard to accept the imposition of
an ill-founded image. This may have been
because they already had a strong self-image,
which related to their previous profession.
One respondent found that the reverse was
the case: ``I was going from a [. . .] job which
has got similar negative associations with it
[. . .], so I don't think going into librarianship
was any worse''.
There was also a feeling that the image of
librarianship is improving and, speaking of the
growth in information technology, ``we are
actually involved now in something that's sort
of quite sexy, you know, popular''.
One respondent regretted not choosing a
better paid profession but went on to say that
``as we spend 7.5 hours at work each day, theenvironment and . . . `tolerability' of the job
has to be as important as the money you get''.
Van House (1998) also found that people
were willing to sacrifice material rewards to
the wider goals of overall job satisfaction. All
respondents, with only one exception, who
mentioned pay, did so to make negative
comments, which can be summed up by the
statement: ``librarianship is not as well paid as
other established professions''. This was in
spite of the fact that many respondents did
not see money as the most important factor in
career satisfaction. The concern was more to
do with the effect on the public perception of
the profession, and the potential effect on
recruitment to librarianship: ``I think
financially there is certainly room for
improvement, and that perhaps we'd attract
even more dynamic people and exciting
people, into librarianship than we do
already''.
The image and pay in the public library
sector was specifically commented on as beingpoorer than in other sectors. If these opinions
are taken seriously, they indicate that action is
needed by the profession to address this
imbalance.
Conclusions
The number of career changers, at 20.4 per
cent of the sample, represents a reasonable
proportion. The library profession can learnfrom them and benefit from their views and
experiences. Certainly in the case of the image
and remuneration of the profession, these
results indicate that career changers feel that
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these issues need to be addressed by the
profession as a whole. They cite the potential
benefits of making improvements in these
areas as being able to recruit better candidates
to the profession. Respondents did mention
that the proposed merger of the Library
Association and the Institute of Information
Scientists might have a positive effect on the
profile of the profession; a view also expressed
by Infield (1997). These findings confirm the
conclusions of an earlier study: that marketing
programmes need to address these negative
images, in order to attract new entrants to
librarianship (Genoni and Greeve, 1997).
It should be noted that the sample was
made up of employees of a group of
universities (AULIC) that actively support
the library course run by the University ofBristol. This may have had an artificially
positive effect on the number of people opting
to obtain a professional qualification after
starting work in one of the AULIC libraries.
Care must therefore be exercised when
extrapolating the conclusions to the
population of all professional librarians in the
UK.
What is more important than generalising
the proportions of career changers to the
population as a whole, is that the key themes
identified by the research can be generalised
with much more confidence. These themes
represent the human element of the research,
and were not influenced by local factors, but
by the range of views and behaviours
expressed by the respondents. The key
themes relating to the career change process
can thus be generalised to the UK population
of professional librarians, if the assumption
that people are fundamentally the same,
whatever their location, is accepted.
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