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liberal constitution
free marketing system
economic growth
fame + popularity
export of their marketing system to foreign countries
globalisation
devaluation of the cultural traditions, etc. of these countries
1
23
45
6
liberal constitution
free marketing system
economic growth
fame + popularity
export of their marketing system to foreign countries
globalisation
mases of people are at disadvantages
(poorness, etc.)loss of plurality
(„American world culture“ or „americanized globalisation“)
materialistic view of life
devaluation of values like family traditions and human values, such as helpfullness, solidarity and responsibility
devaluation of the cultural traditions, etc. of these countries
1
23
45
6
liberal constitution
free marketing system
economic growth
fame + popularity
export of their marketing system to foreign countries
globalisation
mases of people are at disadvantages
(poorness, etc.)loss of plurality
(„American world culture“ or „americanized globalisation“)
materialistic view of life
devaluation of values like family traditions and human values, such as helpfullness, solidarity and responsibility
devaluation of the cultural traditions, etc. of these countries
intolerance
irresponsibilty aim:
the people are never satisfied with what they have
they want to accumulate money in order to live in luxury and to find recognition in society
(in order to improve their position and their social status)
exploitation of natural resources, desertification, etc.
exploitation of the „Third World“ countries circle
which guerantees us luxury
They aren`t interested in the happenings of the world anymore
1
23
45
6
aim:
the people are never satisfied with what they have
they want to accumulate money in order to live in luxury and to find recognition in society
(in order to improve their position and their social status)
circle which guerantees us luxury
exploitation of natural resources, desertification, etc.
exploitation of the „Third World“ countries
irresponsibilty
intolerance
They aren`t interested in the happenings of the world anymore
*
* materialistic view of life
devaluation of the cultural traditions, etc. of these countries
liberal constitution
free marketing system
economic growth
fame + popularity
export of their marketing system to foreign countries
globalisation
mases of people are at disadvantages
(poorness, etc.)loss of plurality
(„American world culture“ or „americanized globalisation“)
materialistic view of life
devaluation of values like family traditions and human values, such as helpfullness, solidarity and responsibility
devaluation of the cultural traditions, etc. of these countries
intolerance
irresponsibilty aim:
the people are never satisfied with what they have
they want to accumulate money in order to live in luxury and to find recognition in society
(in order to improve their position and their social status)
exploitation of natural resources, desertification, etc.
exploitation of the „Third World“ countries
contracts with these countries
circle which guerantees us luxury
They aren`t interested in the happenings of the world anymore
1
23
45
65*
liberal constitution
free marketing system
economic growth
fame + popularity
export of their marketing system to foreign countries
globalisation
mases of people are at disadvantages
(poorness, etc.)loss of plurality
(„American world culture“ or „americanized globalisation“)
materialistic view of life
devaluation of values like family traditions and human values, such as helpfullness, solidarity and responsibility
devaluation of the cultural traditions, etc. of these countries
intolerance
irresponsibilty aim:
the people are never satisfied with what they have
they want to accumulate money in order to live in luxury and to find recognition in society
(in order to improve their position and their social status)
exploitation of natural resources, desertification, etc.
exploitation of the „Third World“ countries
improve of living standards for the majority of the population
decrease of the own prices
development of new technologies (for production)
more money
influence and
propagandacontracts with these countries
permanent competition and concurrence
big American companies dominate the small enterprises
circle which guerantees us luxury
They aren`t interested in the happenings of the world anymore
1
23
45
65*
decrease of the own prices
improve of living standards for the majority of the population
big American companies dominate the small enterprises
permanent competition and concurrence
contracts with these countries
influence and
propaganda
development of new technologies (for production)
more money
5*
globalisation
fame + popularity
free marketing system2
export of their marketing system to foreign countries
5
4
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+ the export of the marketing system to foreign countries
liberal constitution
free marketing system
economic growth
fame + popularity
export of their marketing system to foreign countries
globalisation
mases of people are at disadvantages
(poorness, etc.)loss of plurality
(„American world culture“ or „americanized globalisation“)
materialistic view of life
devaluation of values like family traditions and human values, such as helpfullness, solidarity and responsibility
devaluation of the cultural traditions, etc. of these countries
intolerance
irresponsibilty aim:
the people are never satisfied with what they have
they want to accumulate money in order to live in luxury and to find recognition in society
(in order to improve their position and their social status)
exploitation of natural resources, desertification, etc.
exploitation of the „Third World“ countries
improve of living standards for the majority of the population
decrease of the own prices
development of new technologies (for production)
more money
influence and
propagandacontracts with these countries
permanent competition and concurrence
big American companies dominate the small enterprises
circle which guerantees us luxury
They aren`t interested in the happenings of the world anymore
1
23
45
65*
The American marketing system and its advantages and disadvantages
advantages
disadvantages
Society: - „liberal“ constitution - fame and popularity - influence and propaganda - improve of living standards for the majority of the population
Economy:
- free market system - export of their marketing system to foreign countries - permanently competition and concurrence (it is an advantage
for America) - the American companies dominate small foreign companies
(advantage for the USA) - decrease of the own prices - development of new technologies (for production) - priority of the American market
Attitude:
- positive effect of the marketing system on the attitude - the people are motivated and they feel ready to do all to
grow in society
Economy: - globalisation - permanently competition and concurrence (but it is a disadvantage
for foreign countries) - American companies dominate the small enterprises
(disadvantage for foreign countries) - priority of the American market
Attitude:
- the American citizens are never satisfied with what they have - they strive after luxury and recognition in society - materialistic view of life - devaluation of human values - irresponsibility - intolerance - the Americans are uninterested in that what happens in the world - exploitation of the “Third World” countries and of natural resources - pollution, desertification, etc.
- insensibility to violence which itself is often a cause of the
dominance of media with contents of sex and crime Culture:
- globalisation - devaluation of the cultural aspect in foreign countries (which are
influenced by the USA) - loss of plurality
Society:
- globalisation - the living standards perhaps become lower or even meaningless
because of the American dominance and the globalisation
