2
161.5 157 153 65 Banana Way, Sequim WA 98382, p: 206.204.7800 LIMITED MERVIN MFG. RUN! ORDER NOW THROUGH YOUR REP FOR OCTOBER DELIVERY! base base base • C2 Power Banana / Camber Combo Tech with Magne-Traction (C2 BTX) • Bio beans top sheet • Axis inversion fiberglass Twin pointy pow shape & twin blunt jib shape • H-Pop core • Sintered base • Flex: 7 SIZE: CONTACT LENGTH WAIST WIDTH TAIL WIDTH NOSE WIDTH SIDE CUT STANCE* Min-Max / Set back 157 C 2 BTX BLUNT 161.5 C 2 BTX POINTY 153 C 2 BTX BLUNT 121 124.5 118.5 8.2 8.4 8 30.1 30.4 29.5 25.8 26 25.3 30.1 30.4 29.5 20.25"- 26" / 0" 20.25"- 26" / 0" 20.25"- 26" / 0" LIB TECH Travis Rice C2 BTX LTD: [art by Mike Parillo] TRAVIS’ ART OF FLIGHT ALL TERRAIN FREESTYLE GEOMETRIES! Register your Limited Edition T.Rice at mervin.com/register & be eligible to win Mike Parillo’s limited edition signed Asymbol print. For more info go to: www.asymbolgallery.com or www.lib-tech.com REGISTER AND WIN! REGISTER AND WIN!

Lib Tech Travis Rice Late Release

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Page 1: Lib Tech Travis Rice Late Release

161.5157153

65 Banana Way, Sequim WA 98382, p: 206.204.7800

LIMITED MERVIN MFG. RUN! ORDER NOW THROUGH YOUR REP FOR OCTOBER DELIVERY!

basebase

base

• C2 Power Banana / Camber Combo Tech with Magne-Traction (C2 BTX)• Bio beans top sheet• Axis inversion fiberglass• Twin pointy pow shape & twin blunt jib shape• H-Pop core• Sintered base• Flex: 7

SIZE: CONTACT LENGTH

WAIST WIDTH

TAILWIDTH

NOSE WIDTH

SIDECUT

STANCE* Min-Max / Set back

157 C 2 BTX BLUNT 161.5 C 2 BTX POINTY

153 C 2 BTX BLUNT 121

124.5

118.58.28.4

830.130.4

29.525.826

25.330.130.4

29.520.25"- 26" / 0"20.25"- 26" / 0"

20.25"- 26" / 0"

LIB TECH Travis Rice C2 BTX LTD: [art by Mike Parillo]

TRAVIS’ ART OF FLIGHT ALL TERRAIN FREESTYLE GEOMETRIES!

Register your Limited Edition T.Rice at mervin.com/register & be eligible to win Mike Parillo’s limited edition signed Asymbol print. For more info go to: www.asymbolgallery.com orwww.lib-tech.com

REGISTER AND WIN!REGISTER AND WIN!

Page 2: Lib Tech Travis Rice Late Release

• Ad running in Transworld Snowboarding, Snowboarder, & Snowboard-mag (on sale October, 2011)

• Ad running on Lib Tech website for 4 months

• Consumer web blasts

• Press release, all media

MARKETING:

BOARD INCLUDES:

Register your T.Rice Limited Edition board at www.mervin.com/register and be eligible to win Mike Parillo’s full sized board art print from Asymbol. Signed by Mike Parillo himself!for more info go to: asymbolgalery.com or lib-tech.com

CONTEST:(as introduced in the ad and on Lib Tech’s & Asymbol’s websites)

LIMITED EDITION T.RICE POWER BANANAS WITH MAGNE-TRACTION! Travis’ favorite Art of Flight tested C2BTX Banana Tech Rocker/ Camber combination contours and shapes combined with a limited edition Mike Parillo art piece, make this board an instant collector’s item that you can also go as big as you want with. That’s it That’s all, King of the Hill, Good Wood, Editor’s Choice, Air and Style, Natural Selection, Travis has worked with the Mervin experiMENTAL division to hone his flexes, contours and geometries to all terrain freestyle freeride perfection. All this and handcrafted near Canada in the world’s most environMENTAL snowboard factory!

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anny

Zapa

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Travis Rice

Travis Rice lead a team of photographers, editors and designers to create The Art of FLIGHT book, an oversized, photo-driven book featuring the stunning images captured and exclusive stories made while filming “The Art of FLIGHT.” Published by Red Bull Media House, all 200 pages are printed on 100-pound silk finish paper using unparalleled printing techniques held between a Smythe sewn hardcover. The limited edition book will include “The Art of FLIGHT” on both Blu-ray™ and DVD, be individually numbered with a hand stamp and come in a luxurious collector’s edition box.

65 Banana Way, Sequim WA 98382, p: 206.204.7800

LIMITED MERVIN MFG. RUN! ORDER NOW THROUGH YOUR REP FOR OCTOBER DELIVERY!

• Art of Flight behind the scenes book: “ LIGHT”!• Book includes DVD + Blu-ray™!

F

REGISTER AND WIN!REGISTER AND WIN!