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FASHION RETAILER
BOB HAAS (CHAIRMAN)
R. JOHN ANDERSON (SVP, north american region operation)
HANS PLOOS VAN AMSTEL (svp & cpo)
GARY GRELLMAN(VP & CONTROLLER)
PAUL SMITH (VP, GLOBAL TAX DEPT)
MARY BOLAND (VP, FINANCE, LEVIS STRAUSS NORTH AMERICA)
DAVID BERGEN ()PRESIDENT, COO & DIRECTOR)
HILARY KRANE (SVP & GENERAL COUNSEL)
LAWRENCE RUFF (SVP, STRATEGY & WORLWIDE MARKETING)
DAN CHEW (VP, WORLWIDE & US COMMUNICATION)
AMY JASMER (DIRECTOR, LEVI'S PRESENCE & PUBLICITY)
JEFFF BECHMAN (DIRECTOR, WORLDWIDE & US COMMUNICATION)
EJ BERNAKI (SENIOR MANAGER, WORLDWIDE COMMUNICATION)
FRED PAULENICH (SVP, WORLDWIDE HR)
JULIE DAVIDSON (HR, UK)
ALAN HED(PRESIDENT, ASIA PACIFIC)
SHUMONE JAYA CHATTERJIE (MD, INDIA)
SCOTT LAPORTA (PRESIDENT & DIRECTOR OF LEVIS SIGNATURE US)
SHERRI PHILLIPS (VP, MARKETING LEVIS STRAUSS SIGNATURE)
ROBERT HANSON (PRESIDENT & COMMERCIAL GM OF LEVIS)
JULIE KLEE (GM, CANADA)
JOHN GOODMAN (PRESIDENT & COMMERCIAL GM OF DOCKERS US)
JIM TIBBS (SVP, DOCKERS MEN, MERCHANDISING, DESIGN AND LICENSING)
COMPANY’S ORGANIZATIONAL STRUCTURE
ANNUAL REPORT
Targeted Customers—• It target to middle income group to high income group.
• They generally target to teenager and college student in masses.
STORE LOCATION—
SAFFRON TRADERS205/206, 1 FLOOR,ISCON MALL,S.G. ROAD,AHMEDABAD-58.PH- 40088693.
STORE MANAGER-
Mr. RAJESH GOPLANI.
LEVIS
MENS WEAR
TOPS
SHIRTS
JACKETS
T-SHIRTS
VEST
BOTTOM
UNDERWEAR
JEANS
WOMEN WEAR
JEANS
T SHIRTS
JACKETS
PRODUCT LINE
ITEM SIE PRICE RANGEBASIC T-SHIRT S, M, L, XL, XXL 399-699POLO NECK S, M, L, XL, XXL 599-899VETAL NECK S, M, L, XL, XXL 1099-1299HIGH NECK S, M, L, XL, XXL 899-1099V NECK S, M, L, XL, XXL 797 (PACK OF 3)ROUND NECK S, M, L, XL, XXL 567 (PACK OF 3)
MEN’ WEAR
T – SHIRTS-
ITEM SIZE PRICE RANGEDENIM L,XL,XXL 2799-3699LEATHER L,XL,XXL 3599-5999SLEEVELESS L,XL,XXL 1299-3000WAIST COAT L,XL,XXL 1299-2199FORMAL L,XL,XXL 1499-2599
ITEM SIZE PRICE RANGECHECKS M,L,XL,XXL 999-1799PRINTED M,L,XL,XXL 1599-2999LINEN SHIRT M,L,XL,XXL 1699-3299
JACKETS—
CASUAL SHIRTS--
ITEMS SIZE PRICE RANGESTRAIGHT 28’-42’ 1799-6990BOOT CUT 28’-42’ 2299-3200NARROW 28’-42’ 2399-5300PENCIL FIT 28’-42’ 2799-7200
JEANS--
WOMEN WEAR
ITEM SIZE PRICE RANGEBASIC S, M, L, XL, XXL 299-599FULL SLEEVES S, M, L, XL, XXL 699-1799SLEEVELES S, M, L, XL, XXL 599-1299SPEGETIS S, M, L, XL, XXL 499-1099POLO SHIRTS S, M, L, XL, XXL 599-1299
T-SHIRTS
ITEM SIZE PRICE RANGEDENIM L,XL,XXL 4999-9999LEATHER L,XL,XXL 3599-23000SLEEVELESS L,XL,XXL 2499-8999Cotton L,XL,XXL 1499-2199
JACKETS
ITEM SIZE PRICE RANGECHECKS M,L,XL,XXL 999-1799PRINTED M,L,XL,XXL 1599-2999LINEN SHIRT M,L,XL,XXL 1699-3299
CASUAL SHIRTS
JEANS-ITEM SIZE PRICE RANGECAPRIS (DENIM) 28’-36’ 2199-3299CAPRIS (COTTON) 28’-36’ 1899-2499BOOT CUT 28’-36’ 2199-2899STRAIGHT 28’-36’ 1699-2299NARROW 28’-36’ 2599-3799PENCIL FIT 28’-36’ 2999-4199SLIM FIT 28’-36’ 2499-3499
INNERWEARITEM SIZE STYLE CODE PRICE RANGER/N INNER SHIRT S,M,L,XL 301 149-249SLEEVELESS INNER SHIRT
S,M,L,XL 302 149-249
COMFORT SHIRT S,M,L,XL 304 149-249SLEEVELESS VEST
S,M,L,XL 401 149-249
SQUARE NECK VEST
S,M,L,XL 402 149-249
VEST
BRIEF
ITEMS SIZE STYLE CODE
PRICE RANGE
MODERN TRUNK S,M,L,XL
403 199
FASHION BRIEF S,M,L,XL
601 250
RETRO BOXER S,M,L,XL
603 209
FASHION TRUNK S,M,L,XL
604 285
CRUISER SHIRT S,M,L,XL
607 299
FASHION BOXER SHORT
S,M,L,XL
608 399-500
BOXER BRIEF S,M,L,XL
101 200-300
HIP BRIEF S,M,L,XL
102 299
STRING BIKINI S,M,L,XL
103 399
COMFORT BRIEF S,M,L,XL
104 269
ACTIV BRIEF S,M,L,XL
105 309
INVENTORY STOCK-
It totally depends on the sales volume. But it generally replenish weekly.
JEANS MEN WOMENSIZES26’ 0 1028’ 15 1530’ 20 1032’ 18 834’ 18 636’ 15 538’ 12 040’ 12 042’ 10 0
26 28 30 32 34 36 38 40 4202468
101214161820
MENWOMEN
SIZE CASUALS SHIRT T SHIRTSSMALL 8 12MEDIUM 10 10LARGE 12 14EXTRA LARGE 6 8XXL 4 4
small
size
medium size
large
size
extra l
arge siz
e xxl0
4
8
12
CASUAL SHIRTST-SHIRTS
Stock replenishment—The company generally does thrice a year. It occurs in
seasonal change with new trends.
Discounts scheme—Occurs within a six month-
JanuaryAugust
• If an item is not sold for year the company gives 10%-30% discount on its goods and 40%-50% if not sold for 1.5 -2 years.
• Buy one get one free is another discount scheme.
• Giving discount on second purchased products which will be at lower rate of first product.
DEAD STOCK-It occurs when a product is not sold for six month from its
launched then it goes to dead stock. Which is later sold at factory outlet stores of the company
Gender Category ItemsMale Tops Checks
White colour product
Jeans Narrow fit Pencil fit Blue / black colours.
Female Tops Pink colour
Jeans Slim fits Blue colour
Sales volume—
Highest selling items-
Lowest selling items-Gender Category Items Male Tops Jackets
female Tops Jacket
Customers feedback-•Store maintain a customers feedback and complaint book.•Store do a call back or sms for giving information of new arrival or any new discount.
Customers feedback-Store maintain a customers feedback and complaint book.
Store do a call back or sms for giving information of new arrival or any new discount.
Payment mode—
CASH
CREDIT / DEBIT CARD
3 EMI PAYMENT OPTION
STORE FORMAT
IT’S A EXCLUSIVE BRAND OUTLET
5,000 square feet) in which customers wish to browse
Works best when merchandise is of the same type, such as fashion apparel
STORE LAYOUT
STORE DESIGN
Fixture type
STRAIGHT BAR
MARIQUENED-BARWALL
FIXTURE
FOCAL POINT
STRAIGHT BAR
NESTLE TABLE
D-BAR
WINDOW VIEW
THREE WAY FIXTURE
THANK YOU