Levi Strauss & Co.

©2015

LS&CO. INVENTED THE BLUE JEAN “On any given day, in most

countries, nearly half of the population is wearing blue jeans.”

Global Denim / Daniel Miller and Sophie Woodward

NEARLY 30 YEARS AGO, WE REINVENTED THE KHAKI PANT AND CREATED CASUAL FRIDAY

FORTUNE’S MOST ADMIRED APPAREL COMPANIES LIST

LEVI’S® BRAND

• No. 1 jeans brand for men and women, globally

• $4 billion business, driven by top selling

products like Levi’s® 501® & 511™ jeans

• Innovative new fits like the Levi’s® 541™ and

501® CT jeans are expanding the franchise

• A lifestyle brand with Trucker jackets,

shirts, shoes and accessories

• Iconic American style, loved by generation

after generation

RFID Pilot

RFID POC - > Pilot -> Scale

• What did we set out to do?

– RAIN RFID on all retail items

– Use Intel-powered RSP RAIN sensors &

Smartrac software to gain visibility

into on-shelf availability

– Improve inventory processes

• Why is it important to us?

– Increased inventory accuracy

– Higher On-shelf availability

– Support Omni-channel

Proof of Concept

Pilot (current)

Full Rollout

RAIN Alliance Technology Partners

@2014, Levi’s Confidential

Fixed Infrastructure Solution

9

Store: RAIN Fixed

Infrastructure

Cloud: Sensor Fusion

LS&CO Outlet Store, Napa, CA

Insights: Management

Actions: Stylists

Program Progression

Baseline

Evaluate Process Impact

Confirm Impact

Analytics & Engagement

Wave Plan “Lessons Learned”

Analytics Opportunities – Fixed Infrastructure

• Provides continuous, automated monitoring

• Retail demand cannot be measured by handheld sweeps:

- Is my store messy or clean?

- What styles have low conversion and high consideration?

- How does clutter in fitting rooms effect sales?

- Are certain sizes overstocked on the floor?

Q & A

Merchandise Trial Analytics

Example: Low consideration high

conversion

Action: Potential planogram /

placement change

Merchandise Trial Analytics

Example: High consideration low

conversion

Action: Determine barrier to sale &

adapt

STRICTLY CONFIDENTIAL Page 15

Fitting Room Clutter

Example: Items left in fitting room longer than 35 minutes.

Action:

Alert Associate to Clean Items out of Fitting Room

Items stay in fitting room too long.