Leveraging the Power

of the Royal LePage Brand

Help your agents understand the dollars

and cents of brand compliance

Why did you join

Royal LePage?

#1Reputation of the

Royal LePage brand

Agent survey

#1Strong, national brand awareness

#2 Strong, local brand awareness

#3 Strong, regional brand awareness

2013 Value Proposition survey

What are the top 3 most

important services or tools?

2018 Consumer Survey

• National study conducted in August 2018

• 2200 Canadian adult participants

• National brand vs. high volume off-brand

agent awareness (tested in Vancouver, Calgary,

Toronto & Montreal)

High volume off-brand

agents

400%

As the nation’s largest real estate company,consumers nationwide know the Royal LePage name

*Canadian consumers ages 18 and over, aided

increase in local

awareness

RO

YA

L L

EP

AG

E

Consumers believe that the Royal LePage brand has a higher degree of desirable brand attributes than High Volume Off-brand Agents

Respected Knowledgeable Reliable Competent Trustworthy Approachable Expert

Royal LePage Top Agent Brands AvgHigh Volume Off-

brand Agents Avg

36%

more41%

more32%

more31%

more

86%

more27%

more98%

more

Let’s Talk About Lawn Signs

28.2%

12.3%10.3% 9.6% 8.4% 8.4% 8.4%

6.4% 5.3%

Lawn Signs NewspaperAds (print)

Billboards Online Ads Bus/TransitShelters

TV Internet orDigital Ads

Word ofMouth

Radio

Of all real estate marketing tactics, lawn signs drive the highest brand awareness

129% more consumers remember a real estate company from seeing its lawn sign over the next closest marketing channel

Did You Guess Correctly?

Get it SOLD with the Power of

Royal LePage

Royal LePage’s

Preferred Supplier program

Program objectives

• To provide value by offering our network

useful and desired products/services at

preferred pricing

• To associate with reputable companies

You Move Me WOW 1 DAY PAINTING

Where can I find more info?

Head to rlpNetwork > Marketing >

Preferred Suppliers