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Leveraging Social Media
With #HomeVisiting
Messages that Work!
Dr. Kathy Pillow Price, Director of the Arkansas Home Visiting NetworkLisa Foehner, Director of Advocacy at Parents as Teachers National Center
Learning Objectives
• Hear the latest research on the demographics and usage of social media platforms.
• Learn how to build the online influence of home visiting by collectively and correctly using social media platforms.
• Share social media strategies used by different agencies
Dr. Kathy Pillow-Price Arkansas Children’s Hospital
Director of the Arkansas Home Visiting Network (AHVN)
Special Guest
Get Social With UsARHVN: @arhomevisiting
Kathy: @kpillowprice
PAT @NatlPAT
Lisa: @EducatedGuesSTL
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Answering Poll Questions
Poll Question #1
Pew 2016 Research
Linked In
0 10 20 30 40 50 60 70 80 90
Linked In
% of online adults who use…
Pew 2016 Research
Pew 2016 Research
Connect. Dialogue. Influence.
Social media platforms can be used to:
• Create and maintain social
connections
• Connect and communicate with a
diverse audience
• Spark dialogue that can help families
• Shape public policy decisions and
influence decision makers
Engagement Strategies
• Have a conversation
• Promote others
• Bring your story to life
• Highlight events
• Link to breaking news
• Support implementation & recruitment
Have A Conversation
Highlight Special Stories and Use #Hashtags
Free Toolkits
Download them for free: https://parentsasteachers.org/advocacy-tools/
Using Social Media For Advocacy
Lobbying
• Asking others to take specific action related to specific legislation.
• Communicating to legislators asking for a specific action about specific legislation.
Educational Messages = Not Lobbying
• Informing decision makers about the value/benefits of HV• Explaining how your program works • Promoting the outcomes/research of your program • Explaining the importance of the stability and maintenance of your funding• Talking about the impact of proposed changes • Sharing success stories directly
Share Information. Educate. Provide Data. Tell Stories.
Program & Agency Use
Training, Recruitment, Retention, Highlight Events
Poll Question #2
Should You Hire Someone to Manage Social
Media? 6 Questions to Ask:
• Can I Maintain It?
• Can I Afford to Hire Out?
• Do I Know the Market?
• Do I Have a Plan?
• Do I Have Objectivity?
• Can I Find the Right Person? Source: www.forbes.com/sites/drewhendricks
DIY & Some Free Tools
556309
76
Social Media
563+309+76 = 948
The Future is Female!71% of our Twitter followers
and 93% of our FB Fans are female.
Communications
The Ultimate Guide to
Facebook Engagement in 2017
• Questions, images, and videos were more engaging than all other post types. Videos
were most likely to be shared.
• The best day of the week for engagement was Sunday.
• Post engagement was higher whenever there was a lower volume of public posts in
the news feed.
• Short posts of fewer than 50 characters were more engaging than long posts.
• If a post linked to a piece of content outside Facebook, people engaged with it more if
the link was to a longer article.
• During 2016, images posted directly to Facebook and not through Instagram were
more engaging than images posted to Facebook via Instagram.
The Ultimate Guide to Twitter in 2017
• Use Twitter Chats with a special #Hashtag to engage followers on content and issues.
• Make Tweets conversational.• Tweet out questions
• Make at least 30-40% of your Tweets replies to other people
• When Tweeting links, add a line of your own insight to spark conversation.
• Tweet directly to your audience. “What do you all think of this new post?
• Create a Tweeting Strategy/Schedule. Include goals/milestones.
• Use Twitter Video
QUESTIONSSubmit questions and comments via the Questions panel.
Questions
Thank You!
