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Leveraging LinkedIn for Good
Deepa Sapatnekar Head of Communications
LinkedIn - India, Korea, MENA region
Build your brand (Profile page, Experience, Skills)
Grow your community (Company pages)
Find talent for free (Advanced search, Board Connect)
Share knowledge & insights (LinkedIn Today, Influencer
Follow, Groups)
Fill the structural gap (InMap based connecting)
Connect the world’s professionals
to make them more productive and successful
LinkedIn’s Mission
Connect the talent and passion of professionals
with opportunities to use their skills to make a
positive impact on the world
LinkedIn for Good’s Mission
Did you know?
78% of professionals would like to join a nonprofit board*
70% of LinkedIn members agree that it is really important for volunteer
opportunities to match their skills and interest**
75% of LinkedIn members would be open to virtual volunteering
opportunities that use their specific skills and talents**
Sources: *Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research **2011 LinkedIn Volunteer Survey
Challenge: Expand the Board with specific skill sets
Solution: LinkedIn Jobs Network drove posts virally to
the right candidates
26 qualified applicants in 30 days
Filled 2 Board seats with senior exec’s in Operations &
Marketing
“With LinkedIn, we made more connections with local leaders in
2 weeks than what has taken years of relationship-building in the
past. LinkedIn is our lifeline to the business community.” – Johanna Dalton, Executive Director, Goldie’s Place
Are nonprofits on LinkedIn?
4M nonprofit pros 130K nonprofit orgs From 205 countries 9% of LinkedIn 1M groups are NPO owned
Using LinkedIn to recruit
Build your brand
Build your brand
Share the causes you
care about
Encourage your board
members, donors,
volunteers &
employees to add the
field to their profile
Add Volunteer/Causes section
http://www.linkedin.com/profile/edit-volunteering-combined
Build your skills reputation
Build your skills reputation
Grow your community
Create a presence on LinkedIn Company Pages
Update and track followers
Leverage “Products and Services”
Find Talent
- Volunteers, Board & Staff
The magic of Advanced Search
The magic of Advanced Search
Board Connect
→ Find board members for your cause
→ Secure funding
→ Find passionate volunteers
Leverage your network
Find
Research
Connections
Relate
Contribute, &
Leverage Insights
Engage
Personalize
Connections
Share knowledge & Insights
Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow
LinkedIn Today
Thought leadership via “Groups”
Creating a nonprofit group on LinkedIn
Creating a nonprofit group on LinkedIn
Fill the structural gap
Why connections matter…
3rd Degree
2nd Degree
1st Degree 500
110,000
4,000,000
Redundant connections
Be the broker in the structural gap
InMaps - http://inmaps.linkedinlabs.com/
Connect with your alumni to build your network
http://www.linkedin.com/college/alumni
Leverage your network
Find
Research
Connections
Relate
Contribute, &
Leverage Insights
Engage
Personalize
Connections
Build your brand (Profile page, Experience, Skills)
Grow your community (Company pages)
Find talent for free (Advanced search, Board Connect)
Share knowledge & insights (LinkedIn Today, Influencer
Follow, Groups)
Fill the structural gap (InMap based connecting)
Quick resources
• nonprofit.linkedin.com (“Board Connect”)
• learn.linkedin.com & help.linkedin.com
• Group called “LinkedIn Nonprofit Solutions”
