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Lea Author – Custome Custome © 2008 ClearAction. All rights reserved. Leveraging Leveraging ading Indicators L ynn Hunsaker Metrics You Can Manage For Success er Experience Improvement Strategist er Experience Improvement Strategist www.ClearAction.biz

Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

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Page 1: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Lea

Author –

CustomeCustome

© 2008 ClearAction. All rights reserved.

LeveragingLeveraging ading Indicators

Lynn Hunsakery

Metrics You Can Manage For Success

er Experience Improvement Strategister Experience Improvement Strategist

www.ClearAction.biz

Page 2: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Which Key Performance

MPH

$/G l$/Gal

MPG

© 2008 ClearAction. All rights reserved.

MPG

e Indicators to Monitor?

Objective: Minimize Costs

Page 3: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Most Objectives

Most Visible Layerof Limited Use

Many Layers

© 2008 ClearAction. All rights reserved.

Are Like Onions

s Inside

I L R tInner Layers = Rootsfor New Growth!

Page 4: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Example: 'Peel

F

Process Drivers:Team's

Measures

Root Causes:Leading

Measures

OutdatedSupply List

Frequency:Supply ListDistribution

OrderedWrong Part

Lack ofTraining

Delegated

gg

DelegatedCodingAllowed by

Procedures

3) Why?Root Out Problem

© 2008 ClearAction. All rights reserved.

ling The Onion'

Quality Results:Manager's Measures

Wrong Item Code

Market Results:Customer's Measures

Measures

OrderAccuracy

Measures

MissingItem Code

1) Why?

2) Why?

Page 5: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Root Causes

Machines Management

OMPHHybridHybrid

AccelerationSpark Plugs

Fuel BoostDeceleration

MethodsMaterials

© 2008 ClearAction. All rights reserved.

of Symptoms

Environment

Oil Change

Symptom: MPG

Tire Pressure

MPGDistractions

Manpower

Page 6: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Hierarchy of Leading

CLagging

Indicators

FinancialCustomer

Why

CustomerTeam

LeadingProcInp

What

LeadingIndicators

Resources SkilHow

What

Resources SkilHow

© 2008 ClearAction. All rights reserved.

g Indicator Dashboard

ProcessConsequences

ProcessO t tOutputs

cessuts

ProcessControlPoints

ls Stake-

Points

Culturels Stake-holders

Culture

Page 7: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

GExample: Leading I

LaggingIndicators

w/MP

Why$/Gal

Wh

LeadingIndicators

MPH RatCity Hi-way Accel D

R SkilH

What

Resources SkilHowMaintenance $Time for appts.

Do-it-yoDriver ex

© 2008 ClearAction. All rights reserved.

Gal/$Indicator Dashboard

PG mgt

MPG

tes Tires OilDecel Heat Cold New Filter

l St k C ltls Stake-holders

Cultureourselfxpertise Other drivers

P

No-rush attitudeAttentiveness

Passengers

Page 8: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Cascading Objectives

Initiative Goal6. Near-End Metrics

N E d G lNear-End Goal

1. CascadingFocus

5.

Focus

2. CascadingFocus

© 2008 ClearAction. All rights reserved.

s Worksheet: Initiative

Interim Metrics

4. Initial MetricsInterim Goal

3 Cascading

Initial Goal

3. CascadingFocus

Page 9: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Cascading Objectives WCorporate Goal

6. Division Metrics

Di i i G lDivision Goal

1. CascadingFocus

5. De

Focus

D

2. CascadingFocus

© 2008 ClearAction. All rights reserved.

Worksheet: Organization

epartment Metrics

4 Team Metricsepartment Goal

4. Team Metrics

3 Cascading

Team Goal

3. CascadingFocus

Page 10: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Total Compa

Tracking Indicators inp

BA

BBU #1Org A BUs

BU #1 BOrg B BUs

BU #1Org C BUs B

© 2008 ClearAction. All rights reserved.

any

n a Large Organizationy

C D E

BU #2 BU #3 BU #4

BU #4BU #3BU #2

BU #2 BU #3 BU #4

Page 11: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Typical Score

Finances Customer People

• Revenue• Profit• Gross Margin• EPS

• Satisfaction• Promoters• Lifetime Value• Turnover

• Satisfaction• Retention• Turnover• Training• EPS

• Stock Price• ROI• PaybackNPV

• Turnover• Conversions• Share of Wallet

• Training• Succession

• NPV

© 2008 ClearAction. All rights reserved.

ecard Metrics

Operations Competitors Steward-ship

• Productivity• Efficiency• Inventory• Delivery Time

• Market Share• Win-Loss• Relative

Quality

• Environmental• Safety• Philanthropy• Association• Delivery Time

• Cycle TimeQuality

• Relative IP• AssociationInvolvement

Page 12: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Balanced SFinances Customer Pe

ExternalMetrics

ProcessProcessConsequences

ProcessProcessOutcomes

ProcessInputs &

Control Points

ProcessLevers

© 2008 ClearAction. All rights reserved.

Scorecardople Operations Competitors Stewardship

Page 13: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Nurture Leading IndicCustomer-Focused Problem Statement:

Root Cause Statement:

Root Cause Goal:

Goal Owner:

Action Plan Action Owner 1) )

2)

3)

4)

5)

© 2008 ClearAction. All rights reserved.

Root Cause Metric: ____________________

cators: Tashiro Chart

Action Deadline Goal Impact

Page 14: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Summary: Connected,

Big PMeas

ActioMeas

PredMeas

Lagging

GasolineExpenses Measure

TrendsVerifyImpact

Miles perGallon

CarMaintenance

LaggingLeading

CreateAction Plans

© 2008 ClearAction. All rights reserved.

LaggingLeading

Actionable, Predictive

Picturesures

onablesures

dictivesures

Lagging

Customer'sExperience Measure

via SurveyClosed Loop

Communication

SatisfactionRatings

On-TimeDelivery

LaggingLeading

CreateAction Plans

LaggingLeading

Page 15: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Tips for Leadi

CApplications: SetUp

FROI

Productivityy

Quality

Customer FocusL2-Way

Customer Focus

Product

Price

FC

Price

PromotionAValue

DistributionPL

© 2008 ClearAction. All rights reserved.

L

ing Indicators

Connect to big pictureIdentify root causesIdentify root causesFocus on inputs & in-process

Levers: resources, skills, cultureFocus management supportClose loop to re-set perceptions

Actionable – you control ityPredictive – early warningsLeverage – clout, resourcesLeverage clout, resources

Page 16: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Lynn Hunsaker – Custom

ClearAction Executive Mentoring: Clearly see what’s needed

Take your customer advocacy to the next leve

to take immediate action

- Prevent issues systemically

- Align effort with lifetime value

- Embrace negative feedback

- Innovate customers' full experience

© 2008 ClearAction. All rights reserved.

Significant gains in revenue

mer Experience Strategist

ClearAction Change Management:Clear the way

l:

Clear the way for organization-wide action

Auxiliary customer experience enablers:y p

- Team recognition strategies

- Leading indicator dashboards

M k ti kill & ti l ffi i i- Marketing skills & operational efficiencies

- Interaction bridges

& profit simultaneously

Page 17: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Testim

“Lynn has taught us things that wShe has increased our efficiencyShe has increased our efficiencyI highly recommend her as a bus

“Lynn’s assistance was helpfulI look forward to working togethe

“Lynn is a superb strategist, diagShe is the most knowledgeable pin intertwining voice of the custo

© 2008 ClearAction. All rights reserved.

monials

would not readily cross our mindsy & accuracy in many areasy & accuracy in many areassiness consultant”

er in future”

nostician, facilitator & team playerprofessional I know mer and marketing operations”

Page 18: Leveraging Leading Indicatorsww1.prweb.com/prfiles/2008/12/10/1038494/Metrics... · Summary: Connected, Big P Meas Actio Meas Pred Meas Lagging Gasoline Expenses Measure Trends Verify

Tools & GOn-Demand Training Podcasts

Building Customer Relationships – hear sample:www.clearaction.biz/podcast.html

Upcoming eBook: “Experience Innovation”Feb’09 – more information at:

www.clearaction.biz/experience-innovation.htm

eBook – Templates, Worksheet, Tips!20% Discount Code: slideshare

www clearaction biz/metricsbook htmlwww.clearaction.biz/metricsbook.html

GuidanceCustomer Experience Optimization –

Delivering Your Brand Promise -- subscribe:www.clearaction.biz/blog

ml

Free 1-Hour Consultation:CEM on a Shoestring Budget:

www.clearaction.biz/customer-experience-econ.html

Lynn HunsakerLynn Hunsaker

408-687-9700

L @Cl A ti [email protected]