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Leveraging Data for Strategic Advantage Sharon Blanton, Hawaii Pacific University Stephen Landry , Seton Hall University Jon Phillips, Dell Fred Richards, Ellucian

Leveraging Data for Strategic Advantage (241102057)

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Leveraging Data for Strategic AdvantageSharon Blanton, Hawaii Pacific University

Stephen Landry, Seton Hall University

Jon Phillips, DellFred Richards, Ellucian

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 Agenda

1. Introductions

2. Challenges

3. Best Practices

4. Solutions

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Facilitators

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What is the current state of BI on your

campus?

a. We don’t have a BI initiative 

b. We are actively planning a BI initiativec. We are in the process of implementing BI

d. We have a mature BI implementation

Text: 2995 Choice to: 315-636-0905Example: 2995 a

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BI Maturity Model

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BI Maturity Model

Level 1: Ad hoc BI:

BI initiatives at this level are undocumented and tend to be ad hoc, uncontrolled and

reactive. At this level, expectations for the BI initiative are rarely met, and when they are, it

is only through heroic efforts.

Level 2: Repeatable BI:

BI initiatives at this level consistently deliver rudimentary information to businesspeople.The information is aggregated periodically from multiple production systems. BI reports and

information can be delivered with some regularity and predictability, but the information is

generally untrustworthy for use by the business because the data quality is unmeasured

and unknown, and therefore unreliable.

Level 3: Defined BI:

BI initiatives at this level have instituted a structured approach and use BI to systematicallyimprove business results, as defined in the Gartner overview "The Business Intelligence

Investment: Realizing the Benefits.” The results of BI initiatives at this level of maturity are

that BI output is delivered consistently, and some of it is actually useful to the business.

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BI Maturity Model

Level 4: Managed BI:

BI initiatives at this level effectively control the BI processes and work to produce

consistent, predictable results. The results of BI initiatives at this level of maturity are that BI

outputs are consistent, useful to the business and ever-improving.

Level 5: Optimized BI:

Businesspeople routinely and easily obtain information that they easily customize, whichhelps them run and continually improve the business. BI initiatives at this level produce

results that bring profound business improvements and transformation of the entire

organization to new and ever-higher levels of success.

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Where on the Gartner BI Maturity Model

does your campus lie?a. Level 1: Adhoc

b. Level 2: Repeatable

c. Level 3: Defined

d. Level 4: Managed

e. Level 5: Optimized

Text: 4141 Choice to: 315-636-0905Example: 4141 b

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What does BI look like on your campus?

a. Canned reports are distributed on a regular basis

b. Reports portal where users can run canned reports at their

convenience

c. Parameteratized reports where users can run reports with

different variablesd. Datamart where users can create and run their own basic

queries

e. Summary reports with “drill down” capability to show detail

as appropriate

f.  Ability of areas to develop and run sophisticated queries

against institutional data

Text: 0747 Choice to: 315-636-0905

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Which is the most important function

currently addressed by your BI solution?

a. Monitoring admissions targets

b. Managing the financial aid budget/analyzing discount

ramifications

c. Managing revenues/net tuition

d. Managing program expenses and/or ROI

e. Managing retention/identifying at risk students

f. Managing overall institutional budget

g. Managing institutional performance against strategic goals

Text: 4120 Choice to: 315-636-0905

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Who is the leader or champion of your

BI implementation?

a. We don’t have a single BI leader or champion 

b. IT/CIO

c. Enrollment Services/Registrard. Finance/CFO

e. Institutional Research

f.  Academic Affairs/Provost

g. President/Chancellor

h. Other

Text: 8711 Choice to: 315-636-0905

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What is the greatest current challenge

for BI on your campus?

a. Lack of technology standards for reporting

b. Too many inconsistent data sources/lack of data consistency

c. Lack of a clear championd. Lack of trust between functional areas

e. Desire to control or limit data sharing across the institution

f. Lack of resources for BI

g. Other

Text: 7368 Choice to: 315-636-0905Example: 7368 e

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Typical Challenges to BI

Operational/Organizational

Strategic Vision for Institution Data

Executive Sponsorship

Governance: Alignment between IT (keepers of the data) and the

lines of business (owners of the data/responsible for the data)

Budget (how are BI projects funded? ) End-user Training

Role of IR? Role of Chief Operating Officer?

Technical

Data Quality

Service Levels for Business Intelligence

Data movement (extraction, transformation, loading (ETL) process)

How to deliver self-service?

BI Tool Selection and training

Cost/value structure of a BI Project, where is the effort? Where is the

value?

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Best Practices

Operational/Organizational

Strategic Vision: run the institution/manage the institution view

Transaction processing: ERP, CRM applications

 Ask & Answer Questions: business analytics

Executive Sponsorship

Top-Down Approach

Bottom Up Approach

Role of data in decision-making

How to justify a BI project?

Governance

Gartner’s BI Competency Center as guide. 

Who are consumers of data? (from line-of-business)

How often to the line of business people get together to discuss data(access to data? quality of data? Harmonization between offices? Define

the key performance indicators? metrics?

How often does the IT team get together with the lines-of-business offices?

How are conflicts identified? How are conflicts resolved?

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Best Practices continued… 

Technical

Data Quality

Service Levels for Business Intelligence

Data movement (extraction, transformation, loading

(ETL) process) How to deliver self-service?

BI Tool Selection and training

Cost/value structure of a BI Project, where is the effort?

where is the value?

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Findings and Recommendations

Post the findings and recommendations of your

table discussion as part of your reporting out to

the group.

Text: 1234 Recommendation

to: 315-636-0905Example: 1234 Our table thinks that … 

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Help Us Improve and Grow

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