Leverage Strategies

Nigel FlanaganSenior Organiser

Strategic Campaigning Organising Resources TrainingUNI GLOBAL UNION

What is leverage?

The exertion of force by means of a lever

Context •You have a campaign goal•Bargaining is not achieving that

goal•Maybe you lack industrial

strength•You are looking to mobilise the

work force•You want to escalate pressure

on the decision makers

What kind of leverage?

• Media campaigns• Customer campaigns• Community campaigns• Shareholder campaigns (capital strategies)

What is your strategy?

Leverage?

Only after we have built our organisation using issue based organising

Why?

Does not gain us any members or improve our organisationAlerts employers to our presenceMay resolve the issue before we are ready

Leverage Campaign Mapping

7

Employer

PoliticiansSuppliersVendors

Competitors

Customers Service users

OwnersShareholders

Directors

Civil SocietyMediaWorkers

UnionsFinancial

Institutions

ParentCompany

Subsidiaries

MiddleManagement

Govt &Regulators

Schiphol Airport, Amsterdam

Kenya – Guarding Wealth, Living in Poverty

Finally

Make your struggle a community concern NOT a union/management conflict

Organise to Win 10