LEVERAGE SOCIAL MEDIA TODAY. YOUR FUTURE DEPENDS ON IT. · Social Media Has Become An Incredibly Powerful Communication Tool •Social media accounts for one out of every six minutes

LEVERAGE SOCIAL MEDIA TODAY. YOUR FUTURE DEPENDS ON IT.

Cindy Songne

JobTarget, LLC

Vice President, Ad Agency Relations

Office: 949.276.5627 Cell: 949.351.0117

[email protected]

Skype: Cindy.Songne

Twitter: CindySongne Cindy Songne IAEWS Fall Congress 2011

mailto:[email protected]

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Social Media Explained

<< I need to pee. >>

<< I peed. >>

<< I peed here. >>

<< Why am I peeing? >>

<< Look at this pee! >>

<< I’m good at peeing. >>

<< Let’s all pee together. >>

Cindy Songne IAEWS Fall Congress 2011

“Job boards are on the way out and more andmore employers are turning to social networksfor recruitment. In fact, according to a recentsurvey done in the U.S., 78% of HR executivessaid that they use social media to recruitemployees. If your company doesn’t want tobe left behind in the dust, it’s important tostart acting today.”

Source: Job Boards vs. Social Networking Sites by Glen Cathey, June 13, 2011

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Job Boards Are Not Dead

4.7%

0.7%

1.8%

2.0%

2.3%

2.4%

2.8%

5.0%

7.2%

18.8%

24.9%

27.5%

Other

Walk-ins

Career Fairs

Print

3rd Party

Temp/Contract to Hire

Rehires

Direct Sourcing

College

Career Site

Job Boards

Referrals


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2005 2006 2007 2008 2009 2010

Referrals 27.1 26.6 28.2 27.3 26.7 27.5

Corp Career Sites 12.2 20.7 14.0 20.1 22.3 18.8

Job Boards 12.6 12.3 11.7 12.3 13.2 24.9

All Other 10.5 7.0 12.5 10.1 10.1 4.7

Direct Sourcing 7.4 6.4 9.4 7.8 6.9 5.0

College 5.6 3.8 3.8 3.6 6.3 7.2

Print 4.6 6.9 4.6 3.4 2.5 2.0

SEM N/A 2.0 1.2 3.3 N/A N/A

Career Fairs 3.2 2.7 2.3 3.2 2.3 1.8

Temp/Contract to Hire 3.2 2.3 3.0 3.1 1.6 2.4

3rd Party 5.2 4.8 3.3 2.7 2.3 2.3

Rehires N/A 5.2 4.8 2.4 3.4 2.8

Walk-ins 4.2 0.5 0.8 0.8 2.5 0.7

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No Hires in 2010

Hired Up to 2%

Hired >2% to

5%

Hired >5% to

10%

Hired >10%to

20%

Hired >20%

Monster 11.1% 27.7% 11.2% 27.9% 11.1% 11.1%

CareerBuilder 14.3% 28.6% 11.5% 17.2% 20.0% 8.6%

Ladders 67.0% 19.0% 3.0% 8.0% 3.0% 0.0%

Job Central 48.4% 16.2% 22.7% 9.7% 0.0% 3.2%

Craig’s List 62.0% 20.9% 9.0% 6.0% 3.0% 0.0%

DICE 46.1% 34.3% 8.8% 8.7% 0.0% 2.1%

Aggregate 13.3% 23.6% 26.7% 15.0% 10.0% 12.0%

All OtherNiche Boards

13.8% 37.9% 24.3% 3.4% 6.8% 13.8%

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“We’re going through a revolutiona whole lot like the Industrial Revolution.”

Source: John Hayes, CMO, American Express, McKinsey Quarterly, June 2011

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• Create buzz

• Build brand awareness

• Develop customer loyalty

• Start new relationships

Social Media Has Become An Incredibly Powerful Communication Tool

• Social media accounts for one out of every six minutes spent online in U.S.

• 77% of U.S. companies use Twitter (up 12%)

• 61% of U.S. companies use facebook (up 7%)

• 57% have YouTube channels (up 7%)

• 36% have corporate blogs (up 3%)

• Mobile is one of the fastest-growing platforms in the world

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Twitter

Figures Facts

March 2006 Twitter was created

May 2007 SXSW put Twitter on the map - tweets/day jumped from 20k-60k

January 2008 Twitter had 8 employees

3 years, 2 months, 1 day

Time it took to go from the first tweet to the billionthIt now takes one week for users to send a billion tweets

100 million The number of new accounts added in 2010

225 million Estimated number of current users

182%The increase is mobile users in the past year37% of users log in using a mobile device

27% Percentage of users who log in daily

25% Percentage of users who follow a brand

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facebook

Figures Facts

1 in Every 13 People on Earth are on facebook

35+ Demographic represents more than 30% of entire user base

48% Percentage of young Americans who get their news on FB

50% Percentage of active users who log on to FB on any given day

54%Percentage of world’s internet population visit FB making it the world’s most visited social brand

155+ million US user base is world’s highest, representing 23.6% of all FB users

200 and 60200+ mobile operators in 60 countries deploying and promoting FB mobile products

250+ million Number of users who access FB via a mobile device (~38%)

650+ million Number of active users

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YouTube

Figures Facts

18-54 Age demographic found on YouTube

14 Number the average user visits per month

“How to” Fastest growing vertical on YouTube

25 minutes Average time a user spends on each YouTube visit

4 million Number of people connected & auto-sharing to >1 social network

Tens of millions Number of websites with embedded YouTube players

400+ Number of tweets/minute sent containing a YouTube link

100 million Number of mobile views on a daily basis (20%)

490 million Number of users worldwide

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The Rules For Customer Engagement Have Changed Dramatically

• 82% of U.S. jobseekers use social networks

• 14.4 Million job seekers used online social networks to find their last job

• 89% U.S. companies will use social networks for recruiting

• 64% Employers use 2 or more social channels

• 64% Have successfully hired through social media

• 55% Plan to invest more in social recruiting this year

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Successful Strategies Lead With A Few Common Rules Of Engagement

1. Choose the options most relevant for your business goals

2. Determine your brand’s personality

3. Determine who within your organization will ‘own’ the responsibility

4. Be ‘present’ in the communities you’ve chosen

5. Create, contribute, and reinforce your service and value

6. Learn from your experience, and adapt and improve

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“Our goal with MonsterThinking is toprovide A) an outlet for us to tellothers about Monster: Our beliefs,our market insights, our stories, ourlearnings; and B) a forum for industrythought leaders to share theirreactions, ideas, experiences, andquestions with us.

This is your site as much as ours. Wetruly want this to be a conversation,to give as well as get, and we lookforward to hearing and learning fromyou.”


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It’s Time We Renamed Our Industry


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“JOB BOARD”


Cindy Songne

JobTarget, LLC

Vice President, Ad Agency Relations

Office: 949.276.5627 Cell: 949.351.0117

[email protected]

Skype: Cindy.Songne

Twitter: CindySongne

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mailto:[email protected]

Documents

LEVERAGE SOCIAL MEDIA TODAY. YOUR FUTURE DEPENDS ON IT. · Social Media Has Become An Incredibly Powerful Communication Tool •Social media accounts for one out of every six minutes