LETTER FROM NANCY ZIMPHER - SUNY...17 Photography 18 Hotspot Embellishments 19 Lens Flare and Dappled Light Embellishments 20 Banners 21 Promotional Materials BUSINESS COMMUNICATIONS

BRAND GUIDELINESMay 26, 2016

Nancy L. ZimpherChancellorState University of New York

LETTER FROM NANCY ZIMPHERSUNY’s Moment

There is a growing and welcome recognition that in a knowledge economy, institutions of higher education can—and must—be pivotal in generating growth and revitalizing communities.

As Chancellor, I am convinced SUNY can carry out this role for New York in ways that will set a standard for the rest of the nation—while making life better for people across the state. Our sources of inspiration are powerful and enduring. SUNY represents an expansive re-imagining of one of the great American reforms: the land grant university. Created by acts of Congress and signed into law by Abraham Lincoln, land grant universities leveled the playing field, making it possible for every person and every community to experience higher education’s transformative power. The land grants focused their research on contemporary problems. Their extension services brought the expertise of the university directly into people’s homes and communities in the form of health advice, home

economics, and agriculture. By giving demonstrated value to a college education, the land grants convinced ordinary Americans that higher education was the pathway to a better future. Today, SUNY, by virtue of the extraordinary range of our 64 campuses, elevates the land grant concept to a new level. SUNY is also animated by the legacies of two legendary New York governors. Thomas E. Dewey saw in SUNY a means to fight the pervasive ethnic and racial discrimination in American higher education. Nelson A. Rockefeller believed that the people of New York deserved campuses that reflected their talents and aspirations, and spearheaded massive construction and infrastruc-ture development. Thanks to them, SUNY is the pride of New York and a global beacon of access and success.

CONTENTS

BRAND STRATEGY5 What is a Brand?5 SUNY Brand Promise5 SUNY Brand Essence6 SUNY Points of Difference6 SUNY Brand Attributes6 SUNY Brand Character

DESIGN ASSETS8 Brandmark9 Trademark10 Staging11 Cropping12 Incorrect Usage13 SUNY Sphere14 University Seal15 Campus Co-Branding16 Color Palette and Typography17 Photography18 Hotspot Embellishments19 Lens Flare and Dappled Light Embellishments20 Banners21 Promotional Materials

BUSINESS COMMUNICATIONS23 Business Cards24 Envelopes25 Letterheads26 Internal Communications28 Email Signature29 PowerPoint Templates30 Media Banner31 Chancellor Headshot32 Editorial Guide33 Social Media Policy

SUB-BRANDS36 SUNY Passport37 SUNY Smart Track - Gradient and Secondary Assets - Typography and Chalk Effect38 SUNY Works - Brandmark and Gradient - Secondary Assets, B2B, and SUNY - Segmentation

BRAND STRATEGY

WHAT IS A BRAND?

A BRAND IS FUNDAMENTALLYTHE PROMISE OF AN EXPERIENCE.Brands are often defined by a unique design, symbol, word, or combination of these, used to create an expression that identifies a product and differentiates it from its competitors. But a brand is also so much more. The goal of a brand should be to communicate an organization’s philosophy. It should ensure all communications are unified, compelling, relevant, and linked to a common purpose—making each communication more efficient.

A great brand will become associated with its purpose—representing loyalty, credibility, and quality to its audience.

SUNY BRAND PROMISE

SUNY answers the insatiable and ever-changing need to know, creating a wellspring of knowledge and momentum that advances communities, New York, and the world.

SUNY BRAND ESSENCE

Designing and leading the future of education.

5

SUNY POINTS OF DIFFERENCELand Grant Tradition, Made NewUnparalleled Scale and DiversityHigh-functioning SystemNew York Confidence

SUNY BRAND ATTRIBUTESChange AgentVisionaryEmpoweringResponsiveAlways OnDiverseExpansivePassionateEncyclopedicInventive

SUNY BRAND CHARACTERA True New YorkerResourcefulHard-workingConfidentCommunity-minded

6

DESIGN ASSETS

The relationship between the circle and the text outside of the circle (The State University of New York) should have the space of 1 capital letter “S” from the State University type size.

Quiet space (areas void of any typography/complex graphics) around the brandmark is at least 1 “S” of SUNY height all around.

BRANDMARK

Use when horizontal space is limited and brand impact is a priority.NOTE: The text outside the sphere should line up with the SUNY wordmark.

Quiet Space

Vertical Brandmark

Component Spacing

8

When using the words ‘The State University of New York’ or the SUNY logos within the body of copy, the first instance of the words, and every instance of the logos must always include the ® symbol.

Registered Trademark

9

REGISTERED TRADEMARK

®

® Placementto the right of the New York

® Placementto the bottom right of the iconwhen not using the descriptor

®

Positive: PMS 287 on White

White on Cyan

Imagery: use on uncomplicated areas of photography

White on PMS 424

WhitePMS 287

White and Cyan Cyan

Reverse: White on PMS 287

BRANDMARKStaging

10

There are multiple ways to crop the SUNY brandmark. Use the examples below as a guide.NOTE: Never crop the brandmark on more than two sides.

BRANDMARKCropping

11

BRANDMARKIncorrect Usage

Do not change the placement of elements Do not alter the proportions Do not alter the colors

Do not rotate, skew, or change the baseline Do not outline No not unbold or place a space between NY

12

NY

SUNY SPHERE

13

Light blue impression

COLOR PALETTE

In order to reinforce SUNY’s commitment to the strategic plan, asign-off (below two logos) may be used. Examples of an appropriateuse include SUNY ceremonies and SUNY strategic planning documents like the SUNY Report Card. The execution of these sign-offs should never be altered.

EXAMPLES:

Letterhead

WhitePMS2995 C

PMS647 C

PMS2995 C23%

Banner

Matthew CraftonMatthew Crafton

UNIVERSITY SEALNot for General Use

Positive: PMS 287 on white EXAMPLE (ceremonial medallion)

Reverse: white on PMS 287 Reverse: white on PMS 424

Positive: PMS 424 at 25% opacity on white

This University Seal is reserved for special events, ceremonies, or representing the heritage of The State University of New York. NOT FOR GENERAL USE. Contact Leydi Zapata at (212) 364-5783 or [email protected] for usage approval.

14

CAMPUS CO-BRANDINGPRIORITY OF COMMUNICATION, TYPOGRAPHIC ENDORSEMENT AND GRAPHIC ENDORSEMENT

Priority Of Communication Typographic Endorsement

Graphic Endorsement

Preferred Acceptable

Campus BrandCampus MessageSUNY

The tools given for use in this section are meant as accents to a campus-driven communication. The SUNY brandmark or icon should in no way impede the overall communication piece. The campus brandmark and message should always take priority position over the SUNY identity.

When producing new campus logos, whether a small update, the full expression of “The State University of New York”, or the acronym “SUNY” should be included. When using the full expression, using the SUNY Typeface (AauxProOT) is preferred but it is acceptable to use a Campus Brand specific typeface. There is no official approval process for campus co-branding. Please direct all questions regarding the integration of SUNY into the brandmark to Leydi Zapata.

The SUNY Brandmark is only used to endorse your campus brand which should be the hero of any piece of campus specific communication. It is not always necessary to include the SUNY Brandmark in communications. For example, a business card would become cluttered with a campus brandmark and a SUNY Brandmark and thus muddle the priority of communication.

15

AauxProOT New York is bolded

of1. 2.3.

Priority of Communication

Primary Color Palette

Primary

Secondary

Secondary Color Palette

COLOR PALETTE

TYPEFACE

WHITE CMYK 0.0.0.0 RGB 255.255.255.255 LAB 100.0.0 HEX #FFFFFF

PMS 287 CMYK 100.68.0.12 RGB 0.76.147 LAB 30.-5.-48 HEX #004C93

PMS Cyan CMYK 100.0.0.0 RGB 0.158.224 LAB 57.-44.-52 HEX #009EE0

PMS 424 CMYK 0.0.0.61 RGB 132.134.135 LAB 56.-1.-2 HEX #838687

PMS 108 CMYK 0.6.95.0 RGB 255.229.18 LAB 91.-4.87 HEX #FFE512

PMS 165 CMYK 0.59.96.0 RGB 255.102.0 LAB 66.38.68 HEX #F56600

PMS 226 CMYK 0.99.0.0 RGB 236.91.41 LAB 48.80.-3 HEX #EC098D

PMS 259 CMYK 55.100.0.15 RGB 120.29.126 LAB 29.50.-29 HEX #781D7E

PMS 361 CMYK 69.0.100.0 RGB 84.185.72 LAB 63.-43.55 HEX #54B948

AauxProOT is the preferred typeface to be used for all branded materials. Bold weights are used for headlines and regular weights are used for body copy.Select use of italic and thin typefaces are permitted to provide emphasis. To purchase the typeface below go to: http://www.fontbros.com/families/aaux-pro. In the event that AauxProOT is not available, it is acceptable to use Arial as a secondary typeface.

AauxProOT Thin

AauxProOT Regular

AauxProOT Bold

AauxProOT ThinItalic

AauxProOT RegularItalic

AauxProOT BoldItalic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Arial Regular

Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

TYPOGRAPHIC EXAMPLE:

AauxProOT Regular: Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover. —Mark Twain

16

Utilizing the following photography principles is essential in consistently presenting the SUNY brand. All photo choices should aim to makean emotional connection with the viewer, while still feeling genuine and authentic. Shots of individuals should be working to achieve a goal or in the immediate moment of celebrating their accomplishment, while group photos should show individuals interacting with one another in a fun and relevant setting.

HAVE A NATURAL LIGHT SOURCE:Both indoor and outdoor shots should use a natural light source with an easily identifiable direction. The addition of a lens flare whenever possible serves to add drama as well as reinforce the SUNY brand.

USE A SLIGHTLY INDIRECT CAMERA ANGLE:Unusual or unexpected indirect camera angles that imply aspiration or accomplishment add a uniquely energetic quality to the composition.

AVOID OVERLY STYLIZED OR POSED SELECTIONS

Natural Expressions

Realistic Moments

Genuine SUNY Places

PHOTOGRAPHYPhotography Specs

Authentic, Diverse, Passionate and Confident

17

EMBELLISHMENTSHotspot

When the SUNY brandmark is used on a blue field it may have a “hotspot” attached to the logo. This element can be moved around the outer circle of the mark. Do not position it inside of the circle.

How to Create the Hotspot

1. Start with a PMS 287 background with a white brandmark.

2. Create a white glow at the point where the hotspot will live.

3. Put a cyan gradient circle behind the logo and white glow.

4. Add a soft outer ring that fades from soft cyan around the outside to a clear center.

18

EMBELLISHMENTSLens Flare Dappled Light

The brandmark should be used over minimum amount of complexity of the image.

Examples: Example:

19

YOU ARE INVITEDTuesday, January 15, 2013Swyer Theatre at The EggEmpire State Plaza, Albany, New York9:30am Doors Open, 10am Program Begins

2013 State of the University Address

RSVP518.320.1625 [email protected]

BANNERS

20

*Additional examples online. The banner dimensions are 33.5 inches by 93.25 inches.

PROMOTIONAL MATERIALS

21

THIN

K

FIRS

T

BUSINESS COMMUNICATIONS

BUSINESS CARDS

23

CENTRAL CABINET CHANCELLOR

ENVELOPESCENTRAL CABINET CHANCELLOR

Matthew CraftonAssistant Vice Chancellor

For University [email protected]

Matthew CraftonSenior Vice Chancellor

and Chief Operating [email protected]

State University PlazaAlbany, New York 12246www.suny.edu

P » 518·443·5355F » 518·442·5360M » 518.441.5360

State University PlazaAlbany, New York 12246

Matthew CraftonChancellor

State University of New [email protected]



P » 518·443·5355F » 518·442·5360M » 518.441.5360


P » 518·320·1355F » 518·320·1560


Built with:PMS 287Cyan



Built with:PMS 287

Built with:PMS 287

Built with:PMS 287

Built with:PMS 287

Built with:PMS 424

Built with:PMS 287

Built with:PMS 287

Built with:PMS 424

Built with:PMS 424

AauxPro OT Regular 9pt PMS 424

Built with:PMS 424

AauxPro OT Regular 9pt PMS 424AauxPro OT Regular 9pt PMS 424



AauxPro OT Regular 7.5pt PMS 424

AauxPro OT Regular 7.5pt PMS 424AauxPro OT BoldOSF 7.5pt PMS 287









LETTERHEADS

24

CENTRAL CABINET CHANCELLOR

Office of the Chancellor


www.suny.edu

Executive Committee


www.suny.edu

ChancellorMatthew Crafton


www.suny.edu

To LearnTo SearchTo Serve



May 14, 2010

Recipient’s Name Here

Company Name Here

1234 Address Here

City Here, State 12233

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec lacus eros, id pharetra felis.

Praesent enim mauris, pharetra sed venenatis eu, vulputate porta mi. Donec commodo sem eget

quam rhoncus non pharetra sapien dapibus. Suspendisse potenti. Aliquam erat volutpat. Cras

tincidunt adipiscing ipsum at cursus. Vestibulum non est purus. Curabitur mattis feugiat ligula, eu

imperdiet tortor aliquet non. Nullam ultricies arcu vitae turpis luctus ac interdum nulla gravida.

Cras sed dolor dui. Maecenas congue fermentum turpis, quis accumsan quam consequat sed.

Curabitur magna urna, elementum at vulputate at, pulvinar non eros. Cras sed erat ac ipsum

volutpat placerat nec sit amet tortor. Fusce auctor aliquam rhoncus. Quisque a lorem nisi. In nunc

lacus, imperdiet ac malesuada in, molestie ultrices eros. Suspendisse ultrices, mi sed convallis

lobortis, nunc lectus elementum justo, sit amet consequat quam enim nec nisl. In hac habitasse

platea dictumst. Curabitur interdum laoreet orci, id volutpat ipsum iaculis non.

Seventy percent opacity watermark eros aliquet enim iaculis faucibus. Aliquam faucibus risus

eget massa laoreet suscipit. Etiam posuere posuere arcu, nec ultricies eros placerat vitae. Duis

malesuada lacinia est, id vulputate quam convallis at. Pellentesque congue volutpat porta. Mauris

varius blandit condimentum. Suspendisse potenti. Vivamus pharetra aliquet magna eget ullamcorper.

Kind Regards,

Matthew Crafton

Chancellor

State University of New York

May 14, 2010


Company Name Here

1234 Address Here


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec lacus eros, id pharetra felis.

Praesent enim mauris, pharetra sed venenatis eu, vulputate porta mi. Donec commodo sem eget

quam rhoncus non pharetra sapien dapibus. Suspendisse potenti. Aliquam erat volutpat. Cras

tincidunt adipiscing ipsum at cursus. Vestibulum non est purus. Curabitur mattis feugiat ligula, eu

imperdiet tortor aliquet non. Nullam ultricies arcu vitae turpis luctus ac interdum nulla gravida.

Cras sed dolor dui. Maecenas congue fermentum turpis, quis accumsan quam consequat sed.

Curabitur magna urna, elementum at vulputate at, pulvinar non eros. Cras sed erat ac ipsum

volutpat placerat nec sit amet tortor. Fusce auctor aliquam rhoncus. Quisque a lorem nisi. In nunc

lacus, imperdiet ac malesuada in, molestie ultrices eros. Suspendisse ultrices, mi sed convallis

lobortis, nunc lectus elementum justo, sit amet consequat quam enim nec nisl. In hac habitasse

platea dictumst. Curabitur interdum laoreet orci, id volutpat ipsum iaculis non.

Seventy percent opacity watermark eros aliquet enim iaculis faucibus. Aliquam faucibus risus

eget massa laoreet suscipit. Etiam posuere posuere arcu, nec ultricies eros placerat vitae. Duis

malesuada lacinia est, id vulputate quam convallis at. Pellentesque congue volutpat porta. Mauris

varius blandit condimentum. Suspendisse potenti. Vivamus pharetra aliquet magna eget ullamcorper.

Kind Regards,

Matthew Crafton

Assistant Vice Chancellor


May 14, 2010


Company Name Here

1234 Address Here


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec lacus eros, id pharetra

felis. Praesent enim mauris, pharetra sed venenatis eu, vulputate porta mi. Donec commodo

sem eget quam rhoncus non pharetra sapien dapibus. Suspendisse potenti. Aliquam erat

volutpat. Cras tincidunt adipiscing ipsum at cursus. Vestibulum non est purus. Curabitur mattis

feugiat ligula, eu imperdiet tortor aliquet non. Nullam ultricies arcu vitae turpis luctus ac

interdum nulla gravida. Cras sed dolor dui. Maecenas congue fermentum turpis, quis

accumsan quam consequat sed. Curabitur magna urna, elementum at vulputate at, pulvinar

non eros. Cras sed erat ac ipsum volutpat placerat nec sit amet tortor. Fusce auctor aliquam

rhoncus. Quisque a lorem nisi. In nunc lacus, imperdiet ac malesuada in, molestie ultrices eros.

Suspendisse ultrices, mi sed convallis lobortis, nunc lectus elementum justo, sit amet

consequat quam enim nec nisl. In hac habitasse platea dictumst. Curabitur interdum laoreet

orci, id volutpat ipsum iaculis non.

Seventy percent opacity watermark eros aliquet enim iaculis faucibus. Aliquam faucibus

risus eget massa laoreet suscipit. Etiam posuere posuere arcu, nec ultricies eros placerat

vitae. Duis malesuada lacinia est, id vulputate quam convallis at. Pellentesque congue volutpat

porta. Mauris varius blandit condimentum. Suspendisse potenti. Vivamus pharetra aliquet magna

eget ullamcorper.

Kind Regards,

Matthew Crafton

Senior Vice Chancellor and Chief Operating Officer



Built with:PMS 287

Built with:Sphere: CyanSUNY: PMS 287

Built with:PMS 424

Built with:PMS 287

Built with:PMS 424

Built with:Sphere: PMS 424SUNY: PMS 287

Built with:PMS 424

Built with:PMS 287

Built with:PMS 424

Built with:Sphere: PMS 424SUNY: PMS 287

Built with:PMS 424

AauxPro OT BoldOSF 11ptPMS 287

AauxPro OT Regular 9ptPMS 424











Matthew Crafton Matthew Crafton Matthew Crafton

INTERNAL COMMUNICATIONS

25

AGENDA MEMORANDUM

Built with:PMS 287

Built with:PMS 424

Power of SUNY mark

AauxPro OT Bold 14pt PMS Black




Calibri Bold 18pt

Calibri Bold 14PT

Calibri Regular 11pt

Built with:PMS 287

Built with:PMS 424






Power of SUNY mark

Calibri Bold 18pt

Calibri Bold 14PT


AGENDA MEMORANDUM

26

Cropped SUNY Brand Markin PMS 287

INTERNAL COMMUNICATIONS

Cropped SUNY Brand Markin PMS 287

Built with:PMS 287

Calibri Bold 18pt

Calibri Bold 14PT


Calibri Bold 18pt

Calibri Bold 14PT


Calibri Bold 18pt

Calibri Bold 14PT


Built with:PMS 287

Calibri Bold 18pt

Calibri Bold 14PT


Arial Italic 8.5pt Black

Arial Regular 9pt Black

Arial Bold 9pt Black

Arial Bold Italic 7pt PMS 287

EMAIL SIGNATURE

27

Matthew CraftonAssistant Vice Chancellor for Strategic Planning and University AdvancementThe State University of New York33 West 42nd Street - New York, New York 10036Tel: 212.364.5789 Fax: 513.320.1575Be a part of Generation SUNY: Facebook - Twitter - YouTube

Arial Italic 8.5pt Black

Arial Regular 9pt Black

Arial Bold 9pt Black

Arial Bold Italic 7pt PMS 287

Matthew CraftonDirector of University RelationsThe State University of New YorkState University Plaza - Albany, New York 12246Tel: 212.364.5789 Fax: 513.320.1575Be a part of Generation SUNY: Facebook - Twitter - YouTube

Cover Slides Divider Slides Specialty Content Slides Content Slides Image Slides

POWERPOINT

28

When creating a PowerPoint using the above slides, always begin and conclude with an equity blue slide.The colored slides are meant to increase interest and are not intented to represent the brand on their own.

Cover Slides Divider Slides Content Slides Image Slides

POWERPOINT

29

www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu






www.suny.edu

www.suny.edu

www.suny.edu


MEDIA BANNER

30

10 ft. by 20 ft.

31

CHANCELLOR HEADSHOT

Chancellor Nancy L. ZimpherHeadshot can be downloaded at:http://www.suny.edu/communications/index.cfm

The brandmark should always be the first priority and should appear in the top-left corner. It is preferred to appear in a PMS 287 blue banner at the top of the document. It is acceptable to have the brandmark in blue on the imagery if need be.

Headlines should be placed on the image and should be no longer than 10 words.

ADVERTISMENT GUIDEPreferred Acceptable

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THE BRANDMARK

HEADLINES

BODY COPY

The bottom third of the page should be reserved for body copy. The background should always be PMS 278 or white if there is an excess of information.

The copy above is representative of the amount of copy that should be used within an editorial/newspaper ad. While sometimes more copy is unavoidable, being concise and direct with communication is paramount to making sure readers receive your message.

The URL and the QR code should always appear in the bottom left-hand corner.

"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."



www.suny.edu www.suny.eduwww.suny.edu

State University of New York System AdministrationSocial Media PolicyThe State University of New York encourages the appropriate use of Social Media as a method for communicating ideas and information, and as part of the educational mission of the State University and its campuses. This policy governs employees of the State University of New York System Administration. This policy governs behavior of individuals as they utilize a variety of Social Media technologies and is not limited to any specific media format.

Social Media Defined:

For the purpose of this policy, Social Media is defined as Internet or Mobile digital tools and systems used to share and/or receive information or conversation.

Personal Use Of Social Media On Personal Time:

Personal use of Social Media on personal time is not governed by this policy, however individuals may not make statements or take actions at any time on Social Media that violate applicable law or SUNY policy. Violating actions or statements over Social Media with a nexus to State employment may be governed by SUNY policy.

Personal Use Of Social Media On State Time:

Personal use of Social Media on State time is governed by the New York State Public Officers Law and other Federal, State and Local laws; the State University of New York Acceptable Use Policy as issued by the Office of Administrative Systems; and SUNY Human Resources policies.

33

SOCIAL MEDIA POLICY

Official Use of Social Media:

Unless specifically authorized by the Office of Communications, no SUNY System Administration employee may create an “official” SUNY presence on any form of Social Media, now in existence, or created in the future, or represent themselves as a spokesperson or authorized representative of the State University of New York.

Some employees of SUNY System Administration may be required to use Social Media as part of their employment responsibilities. If so, such status will be clearly stated in an employee’s work responsibilities, and will be approved in advance by the Office of Communications.

The Office of Communications and other System Administration offices designated by the Office of Communications may utilize Social Media to present information and content to the public and receive feedback from the public and the SUNY community. Content and information released on Social Media is equivalent to content and information released to the press and the public in any other format, including press release, letter to the media, open letter to the public, etc. Care must be taken that content and information released to the public over Social Media is accurate, does not violate applicable laws (including, but not limited to, copyright, trademark, and defamation law) or SUNY policy.

Official SUNY Social Media may allow members of the public to comment or react to posted content and information. Individuals, including employees of SUNY System Administration acting in their personal capacity, may post or comment anonymously or identifiably.

In general, SUNY invites discussion of important ideas and issues through Social Media. However, SUNY reserves the right to remove posts or comments that are obscene, defamatory, offensive, contain threats of violence, abusive, spam or advertising, or unrelated to the content or information. SUNY also reserves the right to remove posts or comments that violate applicable laws including, but not limited to, copyright and trademark, or those that violate the use policies promulgated by the applicable Social Media provider.

SUNY use of Social Media is governed by Section 230 of the Communications Decency Act, which provides a safe harbor for Internet Service Providers and Web sites for activity that takes place on said sites, provided that the site or domain takes certain actions when legally required.

State University of New York System AdministrationSocial Media PolicyThe State University of New York encourages the appropriate use of Social Media as a method for communicating ideas and information, and as part of the educational mission of the State University and its campuses. This policy governs employees of the State University of New York System Administration. This policy governs behavior of individuals as they utilize a variety of Social Media technologies and is not limited to any specific media format.

Social Media Defined:

For the purpose of this policy, Social Media is defined as Internet or Mobile digital tools and systems used to share and/or receive information or conversation.

Personal Use Of Social Media On Personal Time:

Personal use of Social Media on personal time is not governed by this policy, however individuals may not make statements or take actions at any time on Social Media that violate applicable law or SUNY policy. Violating actions or statements over Social Media with a nexus to State employment may be governed by SUNY policy.

Personal Use Of Social Media On State Time:

Personal use of Social Media on State time is governed by the New York State Public Officers Law and other Federal, State and Local laws; the State University of New York Acceptable Use Policy as issued by the Office of Administrative Systems; and SUNY Human Resources policies.

34

SOCIAL MEDIA POLICY

Official Use of Social Media:

Unless specifically authorized by the Office of Communications, no SUNY System Administration employee may create an “official” SUNY presence on any form of Social Media, now in existence, or created in the future, or represent themselves as a spokesperson or authorized representative of the State University of New York.

Some employees of SUNY System Administration may be required to use Social Media as part of their employment responsibilities. If so, such status will be clearly stated in an employee’s work responsibilities, and will be approved in advance by the Office of Communications.

The Office of Communications and other System Administration offices designated by the Office of Communications may utilize Social Media to present information and content to the public and receive feedback from the public and the SUNY community. Content and information released on Social Media is equivalent to content and information released to the press and the public in any other format, including press release, letter to the media, open letter to the public, etc. Care must be taken that content and information released to the public over Social Media is accurate, does not violate applicable laws (including, but not limited to, copyright, trademark, and defamation law) or SUNY policy.

Official SUNY Social Media may allow members of the public to comment or react to posted content and information. Individuals, including employees of SUNY System Administration acting in their personal capacity, may post or comment anonymously or identifiably.

In general, SUNY invites discussion of important ideas and issues through Social Media. However, SUNY reserves the right to remove posts or comments that are obscene, defamatory, offensive, contain threats of violence, abusive, spam or advertising, or unrelated to the content or information. SUNY also reserves the right to remove posts or comments that violate applicable laws including, but not limited to, copyright and trademark, or those that violate the use policies promulgated by the applicable Social Media provider.

SUNY use of Social Media is governed by Section 230 of the Communications Decency Act, which provides a safe harbor for Internet Service Providers and Web sites for activity that takes place on said sites, provided that the site or domain takes certain actions when legally required.

Amendment and Questions:

This policy is maintained by the Office of Communications. It may be amended from time to time by the Office of Communications in consultation with otherappropriate officials.

Questions may be directed to the Office of Communications [email protected] or 518-320-1311.

SUB-BRANDSTHE FOLLOWING ARE EXAMPLES OF SUB BRANDS AND PRODUCTS

SUNY Passport

Passport

Passport

WHITE CMYK 0.0.0.0 RGB 255.255.255 LAB 100.0.0 HEX #FFFFFF

PMS 273 CMYK 100.96.0.8 RGB 39.49.139 LAB 232.71.54 HEX #27318B

PMS 138 CMYK 0.42.100.1 RGB 246.160.26 LAB 35.89.96 HEX #F6A01A

Passport

Adventures LikeNo Place Else

Download the SCVNGR app to track your experiences across New York and earn rewards!Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc viverra urna in elit adipiscing feugiat. Phasellus gravida consectetur lorem, ac pharetra turpis rhoncus vel.

Be here.See here.Live here.

Passport

PassportLearn more aboutSUNY Passport

36

SUNY Smart Track




PMS 361 CMYK 77.2.100.0 RGB 0.99.37 LAB 64.-54.50 HEX #006325

PMS 357 CMYK 80.0.100.56 RGB 35.89.55 LAB 33.-25.14 HEX #235937

Smart TrackSM

Empowered Financial Planning

Smart TrackSM


Smart TrackSM

Empowered Financial Planning Smart TrackSM


The chalk effect with the SUNY green chalkboard background is meant to show personal interaction.

Creating the Chalk Effect:Start with the type or the object that the chalk effect needs to be added. Then remove the stroke and fill. From the Appearances Palette, select new stroke and set it to white. Then select the VM-Con-te-01-Closed brush from the brush palette. Then from the appearance palette, add fill: VM-WC-Pa-per-Seamless-Rev-White swatch.

37

SUNY WorksSUNY Works




PMS 5405 CMYK 58.17.0.46 RGB 59.110.143 LAB 203.58.56 HEX #3B6E8F

PMS 5424 CMYK 30.4.0.31 RGB 135.33.177 LAB 203.29.71 HEX #80A1B6

PMS 513 CMYK 50.100.15.10 RGB 135.33.117 LAB 31.75.52 HEX #872175

PMS 390 CMYK 22.0.100.8 RGB 193.205.35 LAB 63.-82.-80 HEX #C1C023

PMS 7473 CMYK 70.0.38.8 RGB 44.175.164 LAB 172.74.68 HEX #2CAFA4

Approved Verbal ExpressionNew Ideas, Fresh Perspectives

Low Risk, High Reward

Real Work Experiences, Real World Edge

Shared Knowledge, Shared Success

Limitless Potential, Limitless Possibilities

The gradient is five times the size of the SUNY circle. Always use the CMYK colors (13.3.0.17 and 58.17.0.46) to create a seamless transition. To achieve an opacity gradient, add the desired colors to the gradient slider. Double click on a color square. Move the opacity slider to 0%.

In order to increase the readability of the copy, the secondary assets, and the SUNY Works brandmark, a gradient is used over the left side of photography using the opacity gradient shown to the left.

100% 0%

REAL WORKEXPERIENCES,REAL WORLDEDGE…MORE

To create the secondary assets, start with two outlined circles in the color of choice with the stroke set at 1 pt. Select both circles and go to Object › Blend › Blending options. Set the blend to Specified Steps and input the number of steps. Click ok and go back to Blend, this time selecting Make. For dark colors or images use these assets in white.

email or user name

••••••••••••••••

SUBMIT

38

SUNY WorksBrand Segmentation

Business-to-Business SUNY Students

39

FRESHIDEASFRESHPERSPECTIVES

HomeAboutTestimonialsPartners

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eu metus sem, in porta nisi. Suspendisse ultrices nisl

vel lectus tincidunt varius eu vel metus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos

himenaeos. Maecenas a malesuada enim. Morbi eu ultrices turpis. Mauris porta malesuada vestibulum. Morbi luctus

libero vitae elit pretium condimentum. Nunc fermentum vulputate luctus. Suspendisse eget dui sed sapien luctus semper

non id felis. In justo dolor, vehicula congue viverra a, gravida eu mi.

Works

email or user name

••••••••••••••••

SUBMIT

Job Title

Company Name

City

Industry

Keywords

SUBMIT

HerGameLife a new startup sports news website

focused on covering sports, including baseball from

a female perspective. After launching this past

spring, our network of…

NEW YORK JETS BLOGGER (Sports Media/pr/broadcasting)Manhattan — Posted July 17

Save • Email • Share

Comcast Corporation is one of the world’s leading

media, entertainment and communications

companies principally involved in the…

COMMTECH 1 (Installation & Service Installer)Hudson Valley — Posted 4 Days Ago

Save • Email • Share

Make your mark in Broadcasting. Sinclair Broadcast

Group, Inc is one of the largest and most diversified

television broadcasting companies in the nation,

programming 74…

MASTER CONTROL OPERATORAlbany — Posted Oct. 2

Welcome back, Matt.Search our collection of jobs:

You can search by:

Copy talks about the benefit of the learningexperiences in the classroom and in the real world.

Corporate blue-graycombined with a small amount of bright color.

PMS 5405 PMS 5425PMS 5405 PMS 5425

PMS 390 PMS 7473

Cooperative education gives students accessto the New York’s job market before graduation.These work experiences not only educate butlead to future jobs.

Visit www.SUNY.edu/works

SHAREDKNOWLEDGE,SHAREDSUCCESS

THE POWER OF

STONYBROOK

FIND THE INTERNSHIP FOR YOU.

STONY BROOK HAS PARTNERED WITH

SUNY WORKS TO GIVE YOU THE BEST

REAL-WORLD WORK EXPERIENCES IN THE

STATE OF NEW YORK. SUNY WORKS AND

THE STONY BROOK CAREER TEAM HAVE

PARTNERED WITH THE MOST SOUGHT

AFTER COMPANIES IN THE STATE. IF YOU

ARE INTERESTED IN GETTING CLASS

CREDIT AND VALUABLE WORK EXPERIENCE

THEN WE’VE GOT A GREAT PROGRAM FOR

YOU. THIS BROCHURE WILL ANSWER MOST

OF YOUR QUESTIONS AND GIVE YOU THE

INFORMATION TO ACT.

The copy speaks about business investment, talent investment, and the mining of ideas.

Corporate blue-gray ColorsPMS 5425 PMS 512

PMS 390 PMS 7473

Brighter Colors

NEWIDEAS,FRESHPERSPECTIVES

The copy speaks to real world experience as well as career placement and expanded learning environment.

LIMITLESSPOTENTIAL,LIMITLESSPOSSIBILITIES

Leydi ZapataDirector for Strategic Engagement and [email protected]

For any questionsregarding theseBrand guidelinesPlease contact:

Documents

LETTER FROM NANCY ZIMPHER - SUNY...17 Photography 18 Hotspot Embellishments 19 Lens Flare and Dappled Light Embellishments 20 Banners 21 Promotional Materials BUSINESS COMMUNICATIONS