Lets Do It! How to Make Brand More Interesting_2012

7/29/2019 Lets Do It! How to Make Brand More Interesting_2012

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Branding of Lets do it!

How to make the brand more

interesting

Lets Do It World

El Salvador


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Branding of Lets Do It!

We dont have many rules, but these ones what

we have are important.


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Core values of Lets Do It brand

Openness

Open communication, communicating the whole

progress, obstacles, problems, dilemmas openly in

public from the beginning.

Open meetings to everybody- to volunteers, partners,

fans, journalists.

Open communication to everybody in teams.


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2. Honesty

Dont hide problems, dont afraid to talk about

problems in the process and ask for help.

Honesty is important brick in the trust wall.

We do everything in ethical and honest way. We dont

mass with rules, laws or money in order to reach our

goals.


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3. Positivity

We dont blame. It doesnt matter who are guilty in waste

problem, we will solve this problem, we are focused on

results, on future.

We remain positive throughout the process, avoiding blame and

scapegoats especially at the beginning. Expressing active

attitude.

We are not fighting against..., we are working togethertowards....


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Principles

4. Cooperation

This is our core value. We BELIEVE on cooperation. We

believe that together, sharing common values, common

goals, we can change the future. We can make the

World healthy and better place to live in, with beauty,harmony and joy.

For examplewe dont have sponsors, we have partners.

Partners supports us not only with finances and services,

we expect them to join also personally. We ask them tojoin teams, participate in the meetings.

We deliver the ownership of the project to all society.


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Principles

5. Fun

We are working hard, but we do it with fun.

If there is no fun anymore, you have lost your right way. Make a

stop and recalculate your route.

Make people to enjoy the project, make them enthusiastic about

moving towards a clean world.

We are organizing a big party with celebration. Cleanups are like

cheerful mornings before the main celebration, full of

cheerful expectation, joy and preparations.

Treat every problem on your way with furore Ooh, cool! How

we can solve this? Lets do it!. Celebrate every success.


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Visual identity

You all know logo of Lets Do It! Its symbolize our core values andcooperation.


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The meaning of the LDI logo

The idea of the logotype is to show that we all together in

cooperation can successfully reach our objectives as well as

mutually important goals for all of us.

We are integrating men and women, kids and elderly people

representing all seven continents. Within the seven circles

smiling faces are depicted reflecting our unanimous desire to

live in a world friendly and inclusive of ethnic communities

and religious faiths living together like seven colors of

rainbow. Lets do it! is a universal appeal to all for the joint efforts,

active participation and cooperation for making the world, a

better place to live in, with beauty, harmony and joy.


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Why this logo?

Why there is no trees, leafs, green hands which communicate

environmental movement?

We are not environmental organization, we are socialmovement. All problems on the Earth are in the hands of

human being, in our hands.

We can solve problems on Earth we are responsible for.

Together. No matter who you are.


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Why this logo?

We are not movement about waste and cleanups.

Its the first step towards a Clean World. Our dream is waste-free,

a Clean World with harmony and joy.

The core is cooperation and inspiring people to solve the

problems together.


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How to use Lets Do It logo?

Logo of international movement is :

Logo of the projects are like that:


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The sign of the movement is:

The sign is a sign, how people recognize our movement,

on local and international level, in different

languages and designs.


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Examples


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All countries are free to design their logos, except they

cant change the sign. It has to remain as it is.


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HOW TO MAKE THE LETS DO ITBRAND MORE INTERESTING?


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1. Core values into action and

deliver the ownership

Put these core values into action and

deliver the ownershipof Lets Do

It and the project to everybody in

a team and in a sociaty.Start communication from the

beginning and highlighting all the

process.

Give partners and organizations

chance to use your logo and take a

responsibility over some part of

project.


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2. Make it as local as possible

Important to get to everybody, also include small local

channels to the PR campaign, to raise discussion and

participation in the local level.

Examples: regional coordinators on place, Cambodiabicycle-tour to villages, local mapping events,

projects at schools etc


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3. Make it as visual as possible

Mapping as visual tool enables you to get in touch with

local people, local partners and local media.

Pictures, videos, graphics to show the real, undeniable

extent of the problem!


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4. Use inspiring spokes persons!

Let them speak from heart and mind. Psvery important!

Using a range ofnational leaders and

respected stars from music, theatre,sport, media ( journalists!) to step up

and state

their own message in the campaign,

regarding the project. Also engaging

minority group leaders.


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4. Use inspiring spokes persons!

Having a strong spokesperson(s) for

the project, also

personal public support from the

local communityleaders and cultural leaders helps a

great deal.


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5. Let people to make

communication bythemselves.

Let people play with LDI.

Provide them a chance to spread the campaign, by

downloading free materials - posters, flyers, stickers.

To link web-banners to their homepages, blogs etc.

Inspire people to spread the campaign.


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5. Examples

Let people play with LDI.

Car stickers


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5. Examples

Self-made outdoor banners


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5. Examples

Postcards in shops to send invitation

to friend to join the campaign.


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5. Example

Let partners to send

emails or make a

communication by thename of themselves. It

shows that this is not

only your project, but

everybody supports

that.

Dear friends,

Behalf of Rezidor group we have a great

pleasure to invite you to Lets Do It event.

Lorem ipsum, lorem ipsum, lorem ipsum,




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6. Use non-traditional media

Places which are

not used for

communication byoutside partners.

An official envelope

of the biggest

telecommunication

company.


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6. Use non-traditional media

Neck-hanger for Coca-Colabottle


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7. Set inspiring and ambitious goals

Set very clear goals, what you want to achieve and

show, what everybody needs to do in order to fulfill

it.

Example: 1 day, 10 000 tons of garbage, 40 000 volunteers

needed

1 year, 100 countries, country-wide cleanups

The biggest recycling exersise


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8. Dont seem too professional

in graphics and ads

Depends on country, but try to be close to people.

Show that there are just ordinary people full of joy

who are working together towards clean country.Sometimes homelike, woolly, a bit unfinished

campaign, which done wuth enthusiasm seems more

sincere than very well tuned print advertising done

by advertising agency.

This is not the rule, but angle to think about to show

that you are true grassroot-movement.


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9. Play and have fun!

Integrate fun in your project. Celebrate success.

Examples: press conference in an unusual way or at

unusual place, flash-mobs ( dance, bottle on ground

waiting for a pickup etc ), mapping contest, photo orvideo contest, waste-fashion show ( clothes are

made out of waste)

Warning!Dont lose your credibility!Have fun, but be still serious about

your intentions.


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You will be unstoppable

Stay constructive and positive !

Have good partners for support

Appeal for the general interest and general

good at the hardest moments


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And the most important

From your heart -

believe in the mission,

believe in your team!

And everybody will start to believe!

Documents

Lets Do It! How to Make Brand More Interesting_2012