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Let’s Talk about the Canvas The Business Model Canvas is a great way to capture the important aspects of your business, and through customer interviews, be sure that your assumptions are correct.

Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

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Page 1: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

Let’s Talk about the Canvas

The Business Model Canvas is a great way to capture the important aspects of your business, and through customer interviews, be sure that your assumptions are correct.

Page 2: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

Part 2Channels

Customer Relationships

Page 3: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

Keep building the right side of the canvas

Page 4: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

What is a Channel?

A channel defines how your customers want to be reached.

Don’t be afraid to ask your customers!!!! They know best.

Page 5: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

Channels• HOW DOES EACH CUSTOMER SEGMENT WANT TO BE

REACHED??

• How are competitors reaching them now?

• Which methods work best? Which are most cost-efficient?

• How are we integrating them with customer routines?

5

Page 6: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,
Page 7: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

Some Channel Examples

• Direct sales – Ex. Etsy, Girls Scout Cookies

• Distributors/Resellers – Ex. Alibaba, Zulily

• Retailers – Ex. Mom & Pop shops, boutiques

• Mass Merchandisers – Ex. Amazon, WalMart

Page 8: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

Customer Relationships

How are we going to

GET

KEEP and

GROW our customer base?

8

Page 9: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

Need more on this

Credit: guides.co

Page 10: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

How will you attract (GET) customers?

FREE• Blogs• Brochures• Product reviews

PAID• Ads• Promotions

Page 11: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

How will you hold onto (KEEP) customers?

• Loyalty programs• Product updates• Customer surveys• Customer check-in calls

Page 12: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

How will you increase (GROW) your customer base?

• Upselling• Cross-selling• Referrals• Unbundling your package

Page 13: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

Customer Segment #3

Customer Segment #2

Customer Segment #1

Each customer segment may have a different value proposition, way of reaching them and way of keeping them as a customer.

Page 14: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

IBM , Square, SalesForce.com

McDonalds, Xbox, NetFlix

Will you be selling to other business?

Or to consumers?

Page 15: Let’s Talk about the Canvas - Center for Economic Growth · 2020-01-17 · Let’s Talk about the Canvas ... the important aspects of your business, and through customer interviews,

Prepared for the high school student audience by

Dr. Clint Ballinger

Executive Entrepreneur in Residence,Severino Center for Technological Entrepreneurship

And Lecturer, Lally School of Management, RPI

Eship.rpi.edu


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