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Let’s Get Visual....
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Krista Neher CEO – Boot Camp Digital
@kristaneher @bootcampdigital
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital2
About Me.....
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital2
Visual Social Media Marketing
Krista Neher CEO
Boot Camp Digital @kristaneher
@BootCampDigital #BCDLive
Visual Social Media Marketing
@KristaNeher
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A picture is worth a
thousand words.... But
WHY?
Your BRAIN processes images 60,000 times quicker than text.
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«An older woman with a leopard print headband is looking into a crystal ball and she looks shocked. She may be a fortune teller. She has a funny facial expression and is wearing many rings. She appears to have drawn-in eyebrows, short brown hair and brown eyes.
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What they tell you it looks like....What they tell you it looks like....
What it actually looks like....What it actually looks like....
5% - 7% increase in conversion
rates
After interacting with real persons
photos 2x - 3x higher
conversion 18
What You Need to Be Successful on The VISUAL WEB
�Images on Your Site �Images on Social Networks �Participate in Image Social Networks �Pinterest �Instagram
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Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
Content without images can’t really be Pinned.....
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Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital25
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital26
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital27
Bottom Line:
�If you want your content to travel across the web, you NEED an image strategy
�Good images = more traffic
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Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
Social media now REQUIRES an Image Strategy
Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
Pinterest.com/source/yourdomain.com
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Picture on Your Website must
be PINWORTHY
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Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved©Boot Camp Digital All Rights Reserved
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What is Instagram?
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ProTip: Include calls to action
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Where to Find Great
Images (BONUS)
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Social Networks = Images
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Explain things visually
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Go to Pinterest for Inspiration
* Search * Competitors
*www.pinterest.com/source/yourdomain.com
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Gets us traction on Pinterest
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Get in the habit of taking pictures
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Ask your customers to take pictures
Next Steps
�What is your image strategy: �Your website �Social networks
• Facebook • Twitter • Instagram • Blog • Pinterest
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Success Online Is
About Amazing Images
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THANK YOU!!!!! Feel free to connect with me online!
Krista Neher @kristaneher
Krista@bootcampdigital 513-702-7929
Feel free to connect with me online!
