2015  

Let Users Drive Product Roadmap: Strategy, meet User Research

Mru  Kodali  Lead  User  Researcher,  Salesforce  

October  2015  

#GHC15

2015

2015  

Agenda

§  3  User  Research  methods  −  Field  research  −  Diary  studies  −  Interviews  

§  Takeaways  

2015  

Field research

2015  

Field research

2015  

“  The  amount  [of  preparaJon]  you  have  to  

do  for  one  call,  if  you  were  doing  it  

properly,  it  would  take  2  hours.  

2015  

Field research: Impact

2015  

Diary studies

2015  

Diary studies

2015  

“  SpoNy  coverage  this  aOernoon.  Couple  of  client  meeJngs.  Glad  I  planed  ahead.  

2015  

Diary studies: Impact

2015  

Interviews

2015  

Interviews

2015  

“  I  prepare  a  summary  for  my  manager,  

who  presents  to  our  execuJve.  The  

execuJve  might  use  that  for  the  board  

meeJng.  

2015  

Interviews: Impact

2015  

Awards for Wave Mobile UX

2015  

Takeaways

§  Value  of  User  Research  §  3  User  Research  methods  −  Field  research  −  Diary  studies  −  Interviews  

§  ApplicaJon  in  Salesforce  mobile  products  

2015  

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