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Let Us Be People.Your
Prepared for:540 W. Maxwell Street522 W. Maxwell Street
609 Pine Street409 Patterson Street410 Patterson Street
Our Mission StatementTo provide Professional, Ethical, and Efficientreal estate services in our area of expertise.
Ben Brown859-229-4555 | [email protected]
Ben has been involved in real estate in the Lexington area since 1997. He has a degree in Political Science
from Eastern Kentucky University where he also studied urban politics. Ben is a graduate of the Floyd Wickman
Marketing program, a member of Build Lexington, and a member of the Lexington Bluegrass Association of
Realtors and a Life member of the Million Dollar Club.
Ben is a Ball Homes New Construction Specialist for the Lexington and Versailles area. He enjoys helpingpeople realize their dreams of homeownership,
particularly those with special needs andsituations. He is active in sales in Lexington,
Georgetown and Versilles.
Ben's statement is "Working for Your Dream!!!"
Live, Love, LocalMilestone Realty Consultants is a full service real estate company based in Lexington, KY. We offer full service offices in Lexington and Georgetown.
Milestone takes its name and mission from the idea that real estate professionals assist individuals and families in commemorating some of the most significant events, or milestones, in their personal
histories.
It is a continuous goal of Milestone to provide a higher standard of client services to make the entire real estate process as smooth as possible.
These include residential sales, new homeconstruction, and those services offered through
our commercial and relocation divisions.We sincerely appreciate your interest in allowing
one of our real estate professionalsrepresent you.
Giving Back to the CommunityMilestone, as a local company, has always taken pride in being a good neighbor and continues to
support numerous civic and community endeavors. Every year, Milestone and its agents demonstrate
their commitment to the community byvolunteering and supporting local charities and
events.
Pediatric CancerSurvivor Picnic
Catholic Action Center
Area of CoverageServing Central Kentucky
Selling ProcessConfidence from Start to Finish.
My Responsibilities
1.Provide a marketing
strategy, a competitive market analysis, &
recommend anappropriate list price for the sale of your
property.
2.Market your property to buyers & other agents
utilizing all possible appropriate methods.
5.Guide you in making informed decisions
leading to a satisfactory sale.
6.Present & respond to all offers in a timely
manner.
3.Make recommendations
on staging, potential repairs, & cleaning your
property in order to make your home more
attractive to buyers.
4.Suggest quality
professionals including attorneys, handymen, stagers, & inspectors.
7.Negotiate the best price & terms possible. Always
keeping your specific needs in mind.
Communication & CommissionI will take the time to explain the different
agency relationships you may havethroughout the selling process.
The People Involved & How Communication Takes Place
Seller
SellerPays
ListingAgent
Buyer’sAgent
Listing Agent’sBrokerage
Office
Buyer’s Agent’sBrokerage
Office
ListingAgent
TitleCompany
Buyer’sAgent Buyer
Lender
Inspector
About the Commission
My Support TeamI work with a team of dedicated professionals that
each have support roles in my business. Each member of my team has a specialized skill set that brings
added value to the service I provide. Our collective goal is to provide you with the best customer service
whether you are buying or selling real estate.
Susan IsaacsReceptionist/
Showing Manager/Agent Support
Joe PennebakerCompliance Associate
Faith McGuireAccounting Manager
Bruce WilliamsSign Courier
John KruseAccounting Assistant
Joyce JewellGeorgetown Office
Administrator
Carrie MinkMarketing
Coordinator
Emily CvengrosSocial MediaCoordinator
Pricing & TimingTiming & pricing for your home is imperative to a
satisfactory sale. I will help you analyze these factors to get the best price in the best time.
Strategic Pricing for the Best Exposure & ResultsThe higher the asking price of your home, the fewer interested
buyers you will have.
Higher Prices Attract Fewer Buyers
Higher Prices $$$
Actual Fair Market Price $$
Lower Price $
Lower Prices Attract Many Buyers
Number of Buyers
Act
ivit
y
Week 1 - Increasing Awareness
A new property on the market generates a high
level of interest.
Week 2 - HighAwareness
Peak market awareness during the first two weeks
on the market.
Week 3 - DecliningAwareness
Declining awareness & interest as other new
properties arrive on the market.
Week 4 - ContinuedDecline
Continued decline in awareness & interest.
Pricing & TimingTiming is Everything
A new listing will generate interest from agents and potential buyers. After they have viewed the property, interest will decline which makes it crucial to list your property at the right price when it first goes on the
market.
The market price is the ideal to get your property to the top of the pyramid. Those are the listings that go quickly. The closer the listing gets to the bottom of the pyramind, less and less people are looking at it
which means it takes longer to sell. EXAMPLE
Comparison of Your Propertyto Current Market
Subject Property
Similar for Sale
Similar Pending
Similar Sold Recently
Average Price
Average Price
Average Price
Average DOM
Average DOM
Average DOM
$200,000
$200,000
$200,000
30
100
100
Address
Address
Address
Address
7618 Aberdeen Way
7618 Aberdeen Way
7618 Aberdeen Way
7618 Aberdeen Way
7618 Aberdeen Way
7618 Aberdeen Way
7618 Aberdeen Way
7618 Aberdeen Way
7618 Aberdeen Way
7618 Aberdeen Way
7618 Aberdeen Way
7618 Aberdeen Way
Ranch
Ranch
Ranch
Ranch
Ranch
Ranch
Ranch
Ranch
Ranch
Ranch
Ranch
Ranch
3/1
3/1
3/1
3/1
3/1
3/1
3/1
3/1
3/1
3/1
3/1
3/1
1,700
1,700
1,700
1,700
1,700
1,700
1,700
1,700
1,700
1,700
1,700
1,700
1,700
2-A
2-A
1,700
2-A
2-A
1,700
2-A
2-A
1,700
2-A
2-A
2-A
30
100
2-A
$200,000
$200,000
$200,000
30
100
2-A
$200,000
$200,000
$200,000
30
100
2-A
$200,000
$200,000
$200,000
30 $200,000
30 $200,000
Style
Style
Style
Style
BR/BA
BR/BA
BR/BA
BR/BA
Finished SF
Total SF
Total SF
Finished SF
Total SF
Garage
Garage
Total SF
Garage
DOM
DOM
Garage
Price
Price
PriceEXAMPLE
Milestone MarketingNo one does more to market
your home.
Get Maximum Exposurewith Milestone
We havethe tools
to get your property
SOLD!
Company Website
SignCourier
SocialMedia
NewspaperAds
IndividualProperty Websites
Effective Marketing ActivityWe focus our marketing efforts in three ways:
1. Promote your home directly to prospective buyers. · Print Advertising · Website/Internet · Yard Sign · Open Houses · Just Listed and Just Sold Ads on Facebook2. Enlist the efforts of other real estate professionals via: · My Real Estate Network · Leading Real Estate Companies of the World · Multiple Listing Service (MLS) · Direct Promotion to Other Local Agents3. Maintain communication with you. · Review the Results of Marketing Activities · Provide You with Agent & Buyer Feedback · Consult with You to Adjust Our Strategy As Needed
Print Ads in Lexington, Richmond,Georgetown, Versailles, & Frankfort Papers
Just Listed Facebook Ad
147 FERGUSON LANE$322,875
4 BR 2.5 ׀ BA 3008 ׀ SFCATHY MATTINGLY 502-316-5513
409 PAISLEY COURT$134,900
3 BR 2.5 ׀ BA 1260 ׀ SFCHRISTINE E. MCDONALD 859-227-1354
209 COURCHELLE DRIVE$127,950
3 BR 2 ׀ BA 1215 ׀ SFSTEVE MCKINLEY 859-576-6714
411 PAISLEY COURT$124,900
3 BR 2.5 ׀ BA 1260 ׀ SFCHRISTINE E. MCDONALD 859-227-1354
115 RACCOON RUN$207,000
3 BR 2 ׀ BA 1810 ׀ SFTINA SANDERSON 859-806-5591
417 MEADOW DRIVE$159,000
3 BR 2.5 ׀ BA 1872 ׀ SFTRACI WILLIS 859-333-4641
WE’RE READY TO PUT OURREAL ESTATE EXPERIENCE TO
WORK FOR YOU!MILESTONEKY.COM | (859) 245-1179
#TEAMMILESTONEOpen Today 2-4 Open Today 2-4
Milestone Website & FeaturesMilestone launched a sleek design created around the needs of the consumer. This search-focused websitefeatures all Milestone properties as well as all MLS
listings. Milestone properties are professionallyphotographed & all receive an Individual Property
Website.
Potential buyers can also get to know Central Kentucky by browsing through our many in-depth community profiles
as well as our hyper-local content about Lexington’sdynamic lifestyles.
milestoneky.comMilestoneky.com features:
Real time, dynamic search functionalityDisplay of all property listing data on the map according to the search characteristicsselected by the buyerThe ability to draw custom search boundaries using theinteractive “polygon” search toolPoint-of-interest plotting- enabling the buyer to search for area shops, services, &amenities such as restaurants & schoolsMarket data/statistics
Individual Property Website
The individual property website is a fully responsive, standard website that’s dedicated to showcasing your home. While the amount of copy & images featured on most real estate websites is limited by the local MLS, the IPW allows Milestone to add additional copy,images, links, & information such as floor plan & school information. Your Milestone agent & staff will distribute this IPW when advertising your property in print & digital.
Email Marketing:Instant Results
Milestone’s email marketing consists of both graphic & text-based emails sent to potential buyers who haverequested email alerts as members of our “Property
Alerts”.
Thousands of highly qualified prospects receive emailnotifications when properties are updated on our website
which occurs daily.
Leading Real EstateCompanies of the World
Milestone is a member of Leading Real Estate Companies of the World which provides our clients global reach when
selling their home. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com
website. It is also immediately connected to the websites of over 500 of our affiliated real estate firms in the world.
We’re Local We’re Global.Leading Real Estate Companies of the World® is the home of the world’s market-leading independent residential broker-ages in over 50 countries, with over 500 firms and 120,000
associates producing over one milliontransactions valued at $321 billion annually. Our
by-invitation-only network is based on the unparalleledperformance and trusted relationships that result in
exceptional client experiences.
Argentina | Australia | Bahamas | Belgium | British VirginIslands | Canada | Cayman Islands | China | Costa Rica | Czech Republic
Denmark | Dominican Republic | England | Fiji | France | French West IndiesGermany | Indonesia | Ireland | Italy | Jamaica | Japan | MacedoniaMauritius | Mexico | New Zealand | Panama | Portugal | Puerto Rico
Romania | Singapore | Saint Maarten | South Africa | Spain | SwitzerlandTrinidad & Tobago | Turkey | Turks & Caicos | United Arab Emirates
United States | U.S. Virgin Islands
Over
500Firms
Encompassing
3,500Offices
More Than
120,000Sales Associates
Over
50Countries
Where Do MilestoneListings Appear Online?
Listing syndication maximizes a home’s exposure & abrokerage’s presence on the web. Milestone gives your home the most exposure by syndicating the listing of
your home to these highly-used websites with thousands of unique users everyday & millions of page views every
month.
Your home will be advertised on these top rated sites& numerous others:
My Promise To You
Responsiveness- Act in good faith at all
times- Adhere to your
instructions- Return all calls & emails
promptly
Loyalty- Place your interests
above all others
- Keep your personalinformation strictly
confidential
Disclosure- Ensure that all parties to the transaction are fully
informed about anymaterial facts that may affect the transaction
Accounting- Receive & monitor all
earnest money deposits
- Receive & deliver all documents in a timely
manner