JULY 2015

Let ’s Meet Mike Vickery

In This Issue… Featured Employee ........................ 1 Retail Tips ................................... 2 Featured Vendor ........................... 3 New Vendors ................................ 4 Featured Customer ........................ 5 Publix Item Highlights .................... 6 SFB Recipe of the month ................ 7 Monthly Health tips ........................ 8 Office gossip ................................. 9

Mike Vickery was born in 1952 in Columbia S.C.. He lived there for 4 years then began to move to many different places like Raleigh, N.C. for 2 years, Norfolk, Virginia for another 2 years and from there to Atlanta, Georgia in 1960 to 1968. His last destination was Jacksonville, Florida in 1968, which is where he is residing at this time.

Mike’s father was with Colonial Stores throughout these moves. He was Division Vice President when Grand Union bought out Colonial Stores and closed them all (for a tax write off) and he was left without a Job.

Due to this his family opened a family owed wholesale food distributor and was kept until 1996 when Fine Dist. bought them out. His interests are Nascar, Motorcycles, Golf and Fishing. Mike has three daughters with 4 grandsons. The youngest is 21 years old, and entering her senior year at the University of North Florida in Criminal Law, Forensic Science, and American Sign Language. She hopes to get her masters next. “Now serving my 12th year with Seidman Food Brokerage, Thank You Gary.” –Mike Vickery

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JULY 2015

Retail Tips/ News By: Mike Lambert

Have you ever just stopped and asked yourself, “Does what I do really make a difference?” If you have you are not alone. So far this year our team has been asked to do some difficult things to stay on top of our lines and keep the distribution up. It’s not easy when every time you walk into a store you feel like you are the bad person who has just walked in to start trouble, when in fact you are just there to help.

Well let’s just look back to the first of the year. First we lost major distribution on Konriko Wild Pecan Rice. We went from less than 300 to now over 847 placements! Also there was Key West Lemon Juice taken out of all stores. Now we are at 422 and going up! We have a long way to go. These are just two examples of what this team has done. For the first 23 weeks the team has worked 364 stores with 2253 items added. That is an average of over 6 items per store!

Now you should feel much better about what difference this team makes. I don’t know about you but I am looking forward to the next 23 weeks. What gains will we have by then? Maybe double or triple!

Try this on for size!

Retail Team Shout Out Congratulations to the Retail Specialist of the month:

Mike Lambert

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JULY 2015

Authentic Italian Nights Mia ’s Kitchen & Smoking Loon Wines

Brand Story Smoking Loon was originally named for Don Sebastiani’s love of cigars and his father August’s passion for water fowl. Made for people who appreciate wine without pretense, Smoking Loon was one of the first brands to take a

tongue-in-cheek, irreverent approach to wine.

A Family Business is Born Samuele immigrated to the United States in 1895. With a horse and cart, he found work hauling stones from quarries in Sonoma that were used to pave San Francisco’s streets. Ten years later, he had saved enough money to make 500 gallons of wine, carted the wine around Sonoma, selling it to local farmers and stone cutters, and his business was born. In 1938, Samuele brought his son August, the youngest of his three children, into the winery management. It didn’t take long for August to quickly gain a reputation as one of America’s most skilled and innovative winemakers. After Samuele’s death in 1944, August and his wife, Sylvia, purchased the family’s winery. During this time, August expanded the winery and began to sell name-branded wine to the general public, becoming the first vintner to market premium varietal wines in popularly priced magnums. In 1980, the oldest son of August and Sylvia, Sam Sebastiani, was selected as CEO and President of the winery and he embarked on an ambitious shift from lower-cost bottled wines to upscale varietals. After a few years, Sam left the winery to start his own business. In 1986, August and Sylvia’s youngest son, Don, was tapped to run the 100-year-old family company, moving away from lawmaking and politics. During his first decade, Don Sebastiani increased the winery’s production volume threefold by focusing on a full range of varietal wines.

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JULY 2015

Store photography

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JULY 2015

     

UNFI’s story begins in the 1970’s when consumer interest in natural foods started to

blossom. Small regional distributors were established to meet the needs of this growing

market that operated on vision, entrepreneurial spirit and a shoestring budget. Mountain

People's Warehouse was started by Michael Funk in 1976 Mountain People’s sold only

organic produce at first but soon grew to become the largest full line natural foods

distributor in the Western United States. At about the same time that Michael Funk was

starting Mountain People’s Warehouse, Norman Cloutier opened Cornucopia Natural Foods

in Rhode Island.. The company grew and acquired several other distributors, including

Rainbow Natural Foods. Rainbow began in 1973 as a small cooperative in downtown

Denver. It soon outgrew its space and moved to a storefront. Rainbow Grocery opened

daily to a large crowd while the company continued to expand both its distribution and

retail business to a national scale. In 1996, after many years of substantial growth in the

East, Cornucopia merged with Mountain People’s Warehouse. The two companies formed

UNFI to better serve their customers and achieve operational efficiencies. In the years

following the merger, other regional distributors joined UNFI including in 1997, Stow Mills

of Massachusetts. Stow Mills’ history is woven into the history of Llama, Toucan & Crow. In

1973, the natural foods store Good Life in Vermont had trouble receiving deliveries from

distributors in Boston and New York. Bob Swanson, a clerk at the store, started driving to

New York each week to pick up the store’s order. Other stores soon asked Bob to pick up

their orders and from there Llama, Toucan & Crow was born. The company expanded and

eventually bought Stow Mills, and began to operate under the Stow Mills name.

Another regional distributor that joined UNFI was Blooming Prairie. Blooming Prairie began

as a cooperative in 1974 in Iowa City with three part-time workers and a network of

volunteers. They would hitchhike to Minneapolis, rent a truck to pick up orders from

People’s Warehouse and deliver them to the stores. But by 2002, after many years of

growth, Blooming Prairie was the leading Midwest distributor of organic and natural

https://www.unfi.com/Company/Pages/UNFIHistory.aspx

Featured Customer

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JULY 2015

Publix Highlights

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Publix Code Calhoun Bend Mill Product Pack UPC #

372572 Peach Cobbler Mix 6/8 oz. 0-25373-10146-8

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JULY 2015

Ingredients

Prep:

1. Preheat oven to 350F degrees. 2. Spray an 8-inch round baking pan with

nonstick cooking spray. 3. Layer the bottom of the pan with a flour

tortilla.

Make:

1. Brown and crumble ground beef. Drain excess grease.

2. Add in taco seasoning and water (following directions on back of seasoning packet).

3. Once the taco meat is ready, turn off heat and add in 1/2 cup Chipotle Queso Dip.

4. Give it a good stir until thoroughly combined.

5. Now add about 1/3 of the ground beef taco filling on the first layer.

6. Then add 1/3 of the shredded cheese. (Continue until you are done with all the layers: another tortilla, more taco mixture, more cheese

7. Bake at 350F degrees for about 15-20 minutes, until cheese is melted and edges are slightly golden brown.

8. Allow to cool for a couple of minutes. Then slice and serve. **Top with some sour cream & diced tomatoes if desired**

1 pound ground beef 1 packet Hol Grain Taco Seasoning * water as called for on back of seasoning packet 3 large flour tortillas (8-inch size) 1/2 cup Xochitl Chipotle Queso Dip 1 1/2-2 cups shredded Mexican cheese blend

Taco bake

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JULY 2015

Class is in session!

So what have you

learned today?

Go get checked, early detection for Prostate cancer!!!  I  was   lucky…  my   PSA   count  was   high   but   by   being  checked   I   was   able   to   start   radiation   and   Lupron  shots.     Today   I   can   report   that   my   cancer   is   gone  and  my  PSA  count  is  zero!    -Bob Kroll

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Marzetti has finally closed the doors to their Adesso program, and recently introduced their newest and most updated solution program called Demantra. We sent out two of our finest team members to Columbus, Ohio to tackle on the transitioning of Adesso to Demantra. Danielle and Ryan flew up to the Buckeye state to initiate Demantra’s training program. As Ryan put’s it, “Marzetti is enthusiastic about Demantra’s efficiency and how it will enhance their analytics and database with promotions, solutions, and more.” We successfully remodeled our corporate office! Yay! We replaced our old carpet and added tiles in our kitchen and both bathrooms. Awesome right? Well, if you’re in the area, come by and see how cool the office looks now. We have a lot of birthday folks this month, and that’s why we would like to wish Cathy Yuill, Mike Vickery, Wayne Bieber, and David Lapinsky a Happy Birthday from all of us here at SFB! We are giving out FREE hugs here at the office for a limited time! A cool thing about July is that it’s one of the best months of the year; people are on vacation getting their tans on and eating lots of BBQ. But July is not only about that. In July we celebrate our independence day, and here at Seidman Food Brokerage, we are proud to salute all the brave men and women who fight to protect this great country! So, Happy 4th of July everyone! Guess that pretty much sums up all the cool stuff happening here at SFB. If you would like to share any fun details for our next issue, please do so. We would love to know everything that’s happening with our folks at Seidman Food Brokerage! -Hebert Rocha Jr.

Office gossip