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Page 1: Lesson Template

EQ: How can I use images and persuasive language to create an advertisement for the book, The Lion, the Witch, and the Wardrobe?

Mission: You have recently been hired by a company to create the design for the new McDonald’s bag that advertises the book, The Lion, the Witch, and the Wardrobe.

Objective (What do you want your ad/bag to do?):

Audience:

Criteria (what different things should your bag have?):

3-4 different1. Scenes

2. Images

3. Characters

Page 2: Lesson Template

1 Engaging, persuadingTag Line: