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THE IMPACT OF OTT IN THE VOICE SERVICE OF VIET NAM Nguyen Minh Ngoc (Ms) Vietnam Telecommunications Authority Ministry of Information and Communications of Vietnam

LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

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Page 1: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

THE IMPACT OF OTT IN THE VOICE SERVICE

OF VIET NAM

Nguyen Minh Ngoc (Ms)

Vietnam Telecommunications Authority

Ministry of Information and Communications of Vietnam

Page 2: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Present OTT services in Viet Nam

Effects of OTT services to voice services in Vietnam

Policy Regulations view on OTT service

Operators view on OTT service

Conclusions

CONTENT

Page 4: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Present OTT services in Viet Nam

Viber • Call

• SMS

Whatsapp • SMS

• Voice SMS

• File sharing

Line • Game

• SMS

Wechat • SMS

• Voice SMS

Zalo • Social

network

• SMS

Skype • Call

Kakao • SMS,

• Voice SMS • SMS • Call

• Call

©VNTA 2012. All Right Reserved www.vnta.gov.vn 8

Page 5: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Present OTT services in Viet Nam

Viber • Thoại

• SMS

Whatsapp • SMS

• Voice SMS

• Chia sẻ file

Line • Game

• SMS

Wechat • SMS

• Voice SMS

Zalo • Mạng xã

hội

• SMS

Skype • Thoại

Kakao • SMS,

• Voice SMS • SMS • Thoại

• Thoại

©VNTA 2012. All Right Reserved www.vnta.gov.vn 8

OTT users in Vietnam ( 11/2013)

others

Line

Kakaotalk

Zalo

Viber

8 millions

5 millions

Over 4 millions

4 millions

1.5 millions

Source: Techinasia, ICTnews

Page 6: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

©VNTA 2012. All Right Reserved www.vnta.gov.vn 10

Present OTT services in Viet Nam

0

2

4

6

8

10

12

14

viber

Number of Viber subscribers in Vietnam

9/2012: 0.1 M

3/2013: 3.5 M

11/2013: 8 M

3/2014: 12 M

Source: TechinAsia

Page 7: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Effects of OTT services to

voice services in Vietnam

Page 8: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Effects of OTT services to voice services in Vietnam

©VNTA 2012. All Right Reserved www.vnta.gov.vn 10

Per

cen

tage

of

smart

ph

on

e u

sed

OT

T s

ervic

es

Source: Vietnam Internet Associations (VIA)

Page 9: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Effects of OTT services to voice services in Vietnam

-

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

2009 2010 2011 2012 2013

Number of fixed-line telephone subscribers

Source: TelecomWhitebook

Page 10: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Effects of OTT services to voice services in Vietnam

-

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

2009 2010 2011 2012 2013

Year

Number of 3G mobile subscribers

Source: TelecomWhitebook

Page 11: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Effects of OTT services to voice services in Vietnam

Source: TelecomWhitebook

Page 12: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Policy Regulations view on

OTT Services

December 23, 2013 20

Page 13: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Legal frameworks

LAW ON TELECOMMUNICATIONS

04/12/2009

DECREE No 25/2011/NĐ-CP ,dated 06/4/2011

DECREE No 72/2013/NĐ-CP, dated 15/7/2013

December 23, 2013 19

Page 14: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Policy Regulations view on OTT Services

User’s

benefits,

quality

Promote

development

of Content

and

Applications

Promote

development

of Broadband

Infrastructure

new

services on

demand

SUSTAINABLE DEVELOPMENT

December 23, 2013 21

Page 15: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Policy Regulations view on OTT Services

Directive No 75/CT-BTTTT, dated 31/10/2013

Telecom Operators

Effective business cooperation with OTT providers; Provide telecom services tariff on the basic of service cost, market demand and supply, international/regional tariff reference ;

Provide mobile Internet access packages specified to OTT services

December 23, 2013 22

Page 16: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Policy Regulations view on OTT Services

Directive No 75/CT-BTTTT, dated 31/10/2013

VNTA

To study technological developments, new services, especially OTT services (free voice, SMS);

To propose regulations, policies and measures to:

-

-

-

Minimize the negative impacts on market;

Ensure benefits and interests of users;

Promote positive cooperation between telecom operator and OTT providers.

December 23, 2013 23

Page 17: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Operators view on OTT services

December 23, 2013 20

Page 18: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Operators view on OTT services

©VNTA 2012. All Right Reserved www.vnta.gov.vn 12

2009-2010 • 3G start to be deployed in Vietnam

2011-2012

•To attract subscribers, operators offer a very cheap mobile internet service package with the average tariff is only equal to 31.4% compare to the average tariff of Asian countries

2013

• Bloom of OTT services because of cheap smart phones and low mobile internet tariff

• Operators increase mobile internet service package about 10%

Page 19: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Operators view on OTT services

Mobifone offers some specific internet packages

access related to Zing and Blackberry:

- The specific IP address (Zing, Opera): available

services in Zing.vn: Zing me, Zing TV/Mp3;…

- The BlackBerry devices: available services:

chat, social networking (Facebook, yahoo msg,

BBM, social networking…

©VNTA 2012. All Right Reserved www.vnta.gov.vn 12

Page 20: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Operators view on OTT services

Mobifone, Vinaphone offers a specific internet

package called Opera Mini:

- Unlimited access website, available services: chat, social networking (Facebook, yahoo msg, Instagram, Twitter, social networking…through Opera Mini web browser - Unlimited download below 15MB files

©VNTA 2012. All Right Reserved www.vnta.gov.vn 12

Page 21: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Conclusions

OTT services development is future trend;

Opportunities and Challenges for Telecom Operators and OTT

providers;

Telecoms operators and OTT providers should cooperate to offer

modern and convenient services to users;

International/ regional cooperation on policies, regulations and

guidelines such as:

- Internet interconnection;

- Information safety, security and privacy of personal data;

- Traffic management to ensure competition, quality of services.

December 23, 2013 24

Page 22: LESSON FROM THE IMPACT OF INTERNET DEVELOPMENT AND … · •3G start to be deployed in Vietnam 2011-2012 •To attract subscribers, operators offer a very cheap mobile internet service

Thank you