Lesson 4

Media Assets and Types of Equipment

AOITDigital Video and Digital Media

Video Footage Is Only One Key Type of Visual Asset

•Video Footage

•Archival Footage

•Static Images

•Motion Graphics

•Text

•Animation

Think of some popular TV shows, TV commercials, and movies. What are some specific examples of the way visual assets are used? How are they blended together?

Like Video, Audio Requires a Variety of Assets

Think of some popular TV shows, TV commercials, and movies. What are some specific examples of the way audio assets are used? How are they blended together?

•Clip Audio

•Sound Effects

•Automatic Dialogue

Replacement (ADR)

•Music

•Voiceover Narration

•Dialogue

Camcorder Types Match Intended Uses and Budgets

Consumer: Emphasize ease of use, portability, and low price over high performance and manual settings

Prosumer: Offer improved optical and video performance and some manual control of camera exposure at a moderate price

Professional: High-performance models at a premium price that allow for complete control over the look of the image

Have you ever used any of these?

What was your experience?

What features did you like?

Lighting Tools Can Also Be Critical to a Video Shoot

Portable LightsSpun Glass Diffuser

Translucent Filters

Reflective Surface

Gaffer TapeClamps

The Right Microphone Will Capture the Best Audio

Cardioid Omnidirectional Bidirectional

Boom Mic Lavalier

What ideas do you have for the ways each of these is used?

Other Tools Complete the Needs for Production Audio

Sound Recorder

Audio Mixer

Wireless RadiosWhere else have you seen these tools used?

What Will We Be Doing and Using?

There is quite a range of video projects, media assets, and equipment.

Let’s discuss the size and type of the projects we will be doing in this class, as well as the equipment we will be using.