Lesson 2.1

Sports & Entertainment Marketing Defined

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USOE Standard 1.1

Discover the World Of Sports Marketing

Standard 1: Students will discover the world of Sports and the use of marketing to promote sports and non-sports businesses in sports

Objective 1

Identify and understand the components of the marketing mix as it relates to sports marketing.

LESSON 2.1

What is SEM?

Copyright © 2014 by Sports Career Consulting, LLC

"I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok.”

- NBA Star, Shaquille O'Neal

LESSON 2.1

What is SEM?

What is Sports & Entertainment Marketing?

To define Sports & Entertainment Marketing, you

must first understand the foundation of the term:

Marketing

Sports

EntertainmentCopyright © 2014 by Sports Career Consulting, LLC

LESSON 2.1

What is SEM?

Sports EntertainmentMarketing

The process of developing, pricing, promoting, and distributing products, or goods and services to satisfy customers’ needs and wants

Whatever people are willing to spend their money and spare time viewing rather than participating

A source of diversion or physical activity engaged in for pleasure

•Can Be Spectatorship

•Can Be participation & play

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Marketing Defined and the Marketing Mix or 4 P’s of Marketing

LESSON 2.1

What is SEM?

It is the goal of the sports and entertainment marketer to provide a product or service that can satisfy the needs and wants of those individuals who choose to be entertained during their leisure time

Leisure Time

Leisure time is the time available to people when they are not working or assuming responsibilities, often times referred to as “free time”

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LESSON 2.1

What is SEM?

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• DURABLE GOODS

• NONDURABLE GOODS

• SERVICES

• IDEAS

• DURABLE GOODS

• NONDURABLE GOODS

• SERVICES

• IDEAS

What is Marketed?

PEOPLE

PLACES

ORGANIZATIONS

PEOPLE

PLACES

ORGANIZATIONS

What is Marketed cont.?

1 2 3 4

5 6 7 8

9 10 11 12

13 14 15 16

Producers

• Individuals or Companies that have productsto be sold

• They create the “supply”

• They are willing to exchange the product orservice for something of value

Consumers

• Individuals or companies that have needs toBe met and that have something to exchange

• They create the “demand”

• They have something to exchange for a Product or service and are willing to do so

Benefits of Marketing• Add UTILITY to goods and services– Added value

• Makes buying convenient

• Maintains reasonable prices

• Provides a variety of goods and services

• Increases production

5 Types of Utility

FORM

PLACE

TIME

POSSESSION

INFORMATION

What is SEM?

LESSON 1.1 REVIEW (ANSWERS)LESSON 1.1 REVIEW (ANSWERS)

1)Define sports marketing and entertainment marketing

Sports marketing is the act of using sports as a platform to market products or services and increase sales; or the process of marketing and selling the sports property itself.

Entertainment marketing is the process of developing, promoting, and distributing products, or goods and services, to satisfy customer’s needs and wants through entertainment, or any diversion, amusement, or method of occupying time

Copyright © 2014 by Sports Career Consulting, LLC