Embed Size (px)
Citation preview
Photographer | Designer | Communicator
1
Contents3. Cover Letter
4. Education & Experience
5. Full resume
6. References
18. Contact
7. Writing Samples
8. Restoration America
9. Adams Morgan Day Festival
Mask Media Co.
10. Mask Media Co. website
11. Mask Media Co. Client List
Ladies America & U.S. Chapters
12. L.A. Promotional Invitations
13. L.A. Promotional Invitations
14. L.A. Press Release
Personal Branding
15. Logo
16. Business Card
17. Business Promotion
2
NVAAlexandria, VAEntry Level- Marketing, Customer Service & Management
To whom it Concerns:
I am very interested in the Entry Level- Marketing, Customer Service & Management position with NVA that was posted on Indeed.com, and I believe that my education and employment background make me an excellent fit for this position.
Since graduating from Shippensburg University of Pennsylvania, I have noticed my growing interest in design, marketing and public relations. Last summer, I interned with Lindsey Mask, CEO of Mask Media Co., a D.C. based PR firm and founder of Ladies America. My position there required organization and creativity. Some projects I assisted with or managed were designing promotional items and websites, researching organizations and planning outreach strategies, implementing social media, and a variety of clerical duties.
While I am not specifically trained in marketing per say I believe that my Communication/Journalism (Print emphasis) degree and photography background give me a strong advantage that other applicants may not have. What this means for you is that I am a strong writer with AP style knowledge that can not only write and edit, but also design a page layout and art to finalize your next promotional piece or website. And is that not what it is all about? Streamlining the process to be more efficient.
Through every position I have held and experience I have had I always remember the importance of a positive outlook and the power a smile can hold. I am told that I have a disarming personality that allows me to be very approachable and create a calming effect. While I am not sure that is entirely true, I do know that I am a people person and I am willing to help out in any way that I am able. I enjoy solving puzzles and I never miss deadlines.
Mainly, what I am hoping to find is a position were my contributions count and my efforts are appreciated- and hopefully a long-term commitment.
Hopefully, I will prove to be the perfect fit for your company and we will talk real soon.
Sincerely,Leslie Arakelian
Cover Letter
3
Education & ExperienceBachelor of Arts, Communication/Journalism; Shippensburg University of Pennsylvania, Shippensburg, Pennsylvania, 2010-2012
Associates of Arts, Visual Arts Photography; Harrisburg Area Community College, Harrisburg, Pennsylvania, 2006-2009
Intern, Mask Media Co.; Public Relations Firm; Washington, D.C.; 2012
Chief Photography Editor, The Slate, Shippensburg University Newspaper; Shippensburg, Pa.; 2010-2012
Assistant Wedding Photographer / Photo Intern, Cassandra Storm Photography; York, Pa.; 2009 – 2012
Photo Lab Technician, Rite Aid Pharmacy; Red Lion, Pa.; 2006 – 2009
4
7509 Blanford Court, Alexandria VA, 22315717-487-3353
Education: Bachelor of Arts, Communication/Journalism, May 2012; Shippensburg University of Pennsylvania; Shippensburg, Pa. Relevant Skills:
• Coursework includes: News writing classes, communication law, magazine design, digital journalism and photojournalism.• Extensive experience with editing, proofreading, fact checking and AP style.• Extensive experience with the following Adobe Creative Suite CS5 programs: Photoshop, InDesign, Bridge, Acrobat 9 Professional.• Other computer skills include, Microsoft PowerPoint, MS Excel, MS Word.
Experience:Intern, Mask Media Co.; Public Relations Firm; Washington, D.C.; 2012 Duties:
• Conducted research.• Coordinated with other organizations in order to conduct effective outreach programs.• Implementation of strategies for clients utilizing press releases, social media, web page design and promotional design.• Conducted a wide variety of clerical duties as directed.
Office Assistant, Communication/Journalism Department, Shippensburg University; Shippensburg, Pa.; 2011-2012Duties:
• Conducted a wide variety of clerical duties as directed.• Maintained student computer labs and assisted students with projects and computer usage.
Chief Photography Editor, The Slate, Shippensburg University Newspaper; Shippensburg, Pa.; 2010-2012Duties:
• Managed a staff of up to 10 photographers.• Assigned weekly photo assignments and enforced deadlines.• Attended weekly planning meetings and communicate efficiently with editors and the editor-in-chief.• Responsible for editing, organizing and preparing images for print and web using Adobe Photoshop, InDesign and Bridge.• Maintain effective inventory of photo and video equipment.
Assistant Wedding Photographer / Photo Intern, Cassandra Storm Photography; York, Pa.; 2009 – 2012Duties:
• Participated in 30 weddings as an assistant/second photographer and two solo weddings as the main photographer.• Kept deadlines and communicated effectively with clients to achieve desired results.• Assisted in backend photo editing and restorations using Adobe Photoshop.
Photo Lab Technician, Rite Aid Pharmacy; Red Lion, Pa.; 2006 – 2009Duties:
• Provided excellent customer service and timely delivery of one-hour photographs.• Maintained photo machines used for negative developing and photo printing.
Awards:• Communication/Journalism Department’s Top 26 Distinguished University Service Award, 2012• Certificate of Student Research Achievement, 2012
5
Lindsey MaskFounder of Ladies America /
CEO, Mask Media Co,[email protected]
1 (202) 680-4417
Sinead CaseyCo-worker, Ladies America /
Mask Media Co,[email protected]
1 (845) 596-2553
Michael Drager, Ph.D.Associate Professor at Shippensburg University
1 (717) 860-9918
Cassandra StormOwner, Cassandra Storm, [email protected]
1 (717) 887-3124
References:
6
Writing SamplesMay the odds forever be in your favor... (Published)
D2: Foo Fighters rock the stage in Washington D.C. (Published)
Carey on Photography opens new studio celebrating past five years of business (Published)
True Life: The life of a blind SU student (Published)
Students prepare with masks (Published)
True Life: I am an Army girlfriend (Published)
Tranquility Salon & Wellness Center: Salt Therapy (Class work)
Court Story #1 (Class work)
Court Round-up story (Class work)
Council Meeting #1 (Class work)
Council Meeting #2 (Class work)
7
Restoration America Campaign
Client: Restoration America (@Restore_Amer)
This tri-fold brochure was designed to be used in Restoration America’s rally in Washington, D.C., however due to funding issues this event never came to pass. It was my responsibility to work with my client and produce a product that
correctly portrayed their message. Most of the graphics used in this piece are borrowed from Restoration America, however the quote graphic was my design.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Microsoft Word
8
Adams Morgan Campaign
Client: Adams Morgan Day Festival (@AdamsMorganMS)
This print brochure is part of a local campaign to raise awareness of events taking place during the annual Adams Morgan day festival. I worked closely with event organizers to design this double sided brochure using a
number of logos provided by the client.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Microsoft Word
9
Mask Media Co. Website
Client: Mask Media Co. (@ MaskMediaCo)
During my internship with Lindsey Mask and Mask Media Co. I was in charge of creating their newest website. This site was meant to draw new clients to the PR firm while
highlighting achievements with current clients.
Software used: GoDaddy website builder, Adobe Photoshop, Adobe Acrobat, Microsoft Word
10
Mask Media Co. Client List
Client: Mask Media Co. (@ MaskMediaCo)
This piece was designed as part of a potential client packet, which gives a concise summary of who Mask
Media Co. is and who they have worked with in the past.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Microsoft Word
11
Ladies America Campaign
Client: Ladies America & U.S. Chapters (@Ladies America)
During my internship with Lindsey Mask and Ladies America I was in charge of numerous tasks, one of which was designing promotional invitations to events held by ladies America or any of its U.S. chapters. Shown on this page and the three following are examples of this design work and a press release I worked on for Ladies America’s World Bank event that took place on November
8, 2012.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Microsoft Word
12
Ladies America Campaign
are excited to invite you to our
Happy Hour launch event
www.LadiesAmerica.com
Saturday, June 30, 20125:30 – 7:30p.m.
Oliverio @ !e Avalon Hotel9400 West Olympic Blvd Beverly Hills CA 90212Avalonbeverlyhills.com
RSVP – [email protected]/LadiesLA
- Ladies LA is the newest chapter of Ladies America national network of young professional women, fol-lowing the motto, “Women helping Women”
- !e Op-Ed Project is social venture founded to increase the range of voices and quality of ideas we hear in the world.
Ladies LA and
13
Ladies America CampaignPRESS%RELEASE%
www.LadiesDC.com|| www.WomenLeadingTheFuture.org|| www.LadiesAmerica.com
For Immediate Release October __, 2012
Media Contact:
P. (202) 680-4417 [email protected]
Ladies%America%Invites%Its%Chapters%to%Briefings%Held%at%the%World%Bank,%Washington,%D.C.%%%
In#a#day#full#of#growth,#Lindsey#Mask,#Ladies#America#Founder,#invites#city#and#developing#chapters#of#Ladies#America#to#come#together#as#one.#
!WASHINGTON,%D.C.!–%WASHINGTON, DC – On November 08, 2012 – Ladies America plans to unite its city and developing chapters under one roof by co-hosting an event at the World Bank, Washington D.C. This event will contain briefings by the World Bank. Chapters in attendance include Ladies Los Angeles, Ladies San Francisco, Ladies North Carolina, Ladies Central Texas, Ladies Pittsburgh, Ladies New York and the founding chapter, Ladies DC. Ladies America founder Lindsey Mask hopes that this event will connect the chapters and form a strong united front that will not only give voice to women’s issues, but also create a national resource for women looking to advance their personal and professional lives. Ladies America is a national network of young, professional women following the motto "Women Helping Women”, connecting women to advance one another personally and professionally, ultimately creating a national voice on issues important to professional women. !
#### 14
Personal Branding Campaign
Client: Leslie Arakelian (@LeslieArakelian)
I designed these logos as part of my own personal branding campaign. It was my goal to set myself apart by having a clear and recognizable logo. The logo on the left is used primarily for job search purposes while the logo on the right is used primarily for my photography business. I felt that by simply adding on to my personal logo I would have a greater
chance of raising the level of my brand all together.
Software used: Adobe InDesign, Adobe Acrobat
15
Personal Branding Campaign
Client: Leslie Arakelian (@LeslieArakelian)
Above is a business card that I designed for myself using my personal logo. This card is meant to be used as an aid to job searches and also a card to give to potential photography clientele. On the front I included my log and a QR code that
links to my new online portfolio. The back contains my mission statement, contact information and a mini resume.
Software used: Adobe Photoshop, Adobe InDesign, Adobe Acrobat
16
Leslie Arakelian Photography
Client: Leslie Arakelian (@LeslieArakelian)
These are examples of marketing materials I have designed for my photography business The flyer on the left is meant to draw new clientele
from high traffic community locations and includes pull tabs for future reference. The print ad on the right mimics my business card and will be
featured this month in the Hayfield Secondary School Hawks Newsmagazine.
Software used: Adobe InDesign, Adobe Acrobat
17
ContactPhone: 717-487-3353
E-mail: [email protected]
Portfolio: LeslieDouglas.wordpress.com
LinkedIn: www.linkedin.com/in/LeslieArakelian
Facebook: /LeslieArakelianPhotography
Twitter: @LeslieArakelian
18
