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BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
BLACKSOCKS.COM«How to Launch, Run, and
Profit with Your Online Business.»The Learning Annex
New York,
July 2010
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
what's youridea?
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
The idea:
«Like newspapers socks should be shipped to my place whenever I need them. I would be best to
find always the same style.»
Because:★ Nobody likes shopping for socks.★ Everybody needs them all the time.★ Nobody likes the hazzle of putting together socks after washing.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Our sockscription.
Alternatives:✴ 4 shipments of 3 pairs✴ 6 shipments of 3 pairs✴ 1 shipments of 10 pairs
Types:★ calf socks★ knee socks★ cashmere silk★ sneaker socks
Colors:★ black
Order:4 month later
4 month later
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
The Price:
$ 89.-(shipping included)
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Why do we don‘t offer a female product?
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
think bigstart smallbut start
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Find a name:
to be considered:★ keep it short★ often company are listed in a alphabetical order ★ invest in professional art work★ protect the brand★ use it.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
There was not much more than the idea:
June 1999:★ Number of customers: 0★ Number of socks sold: 0★ Awareness: 0★ Marketing Budget (6 month): $ 500.-
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Our Mission:
«We free the world from any kind ofsock sorrows by offering our
sockscriptions.»
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Good quality is only the starting point!
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
let's go online
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Your online presence is just the starting point.
?to be considered:★ You need payment★ You need a database★ You need a newsletter tool★ You need statistic★ You should be able to change the webpage by your own
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
«The dream of the machine!»
clients
Socks
Cash flow
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
promoteyou webpage
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Been talked about.
Good experience.
•Clients:•Customer Service•Shipments•Recommendations•Newsletters
Potential Clients:• Public Relations•Flyers•Promotions•Online Marketing
Good impression.
Goal:Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Been reminded.
★ We reply to every e-Mail; worldwide only 40% and in Switzerland only 70% of e-mails to websites are answered.
★ We deliver fast within 48h local customers have their socks.
★ We try to surprise with every shipment.★ Member-gets-member works fine.★ Tell a friend is easy.
•Clients:•Customer Service•Shipments•Recommendations•Newsletters
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
«Moment of truth» : Every shipment a Event.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Entice - Bribe - Extort!
Bribe!
★ Each recommendations earns one pair of free socks★ About 28% of our new customers comes through
recommendations.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Tax-free: your personal sock-account
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Too many Socks!
4 month later
4 month later
Order:
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Keep in contact with your customers!
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
After buying is before buying!
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Been recognized.
Potential Clients:• Public Relations•Flyers•Promotions•Online Marketing
★ Word of mouth by it own is not sufficient.
★ Innovations are creating news value.
★ If people are not visiting us we are visiting them.
★ Together with partners we’re often doing barter deals: margin for publicity.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Sometimes it just happens.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
And the winner is!
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
And the winner is!
A&E Television Networks • AARP • adidas USA • Amazon.com • Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
2005: Twice in the daily news.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Does size matters?
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Search Engines: SEO & SEM
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Facebook Adds
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Lucky in Brazil.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Build a brand
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Little advertising.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Flyers: Broshures for your wallet.
★ If people don‘t want to come to us we go to them.
★ Sometimes we even distribute cheese flavored jellies.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
re-invent yourself
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Innovation: St. Valentine is all about socks!
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
«Better than the Stock Exchange»
September 2002:★ Stocks are down.★ So are the future incomes of all the pension funds
★ Blacksocks launches the Lifetime-Sockscription:★ Runs: 25 years★ Discounted by 5%★ Example:
★25 time 3x3 Sockscription: CHF 2’450.-★Net present value: CHF 1’450.-
★ Results:★ articles in major news paper, invitation to biggest talk show★ About 42 Leads★ Sold up to now: 9
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
License to bar foot:
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
The idea 2: underwear collection.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
After 11 dark years - We proudly present: colors
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Get a rhythm
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
To get things done - the best is rhythm
What are you doing:★ daily★ weekly ★ monthly★ quarterly★ yearly
★ We do believe in economy of scope★ Therefore we do believe in long time relations.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Be successful
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
There are copy-cats.
www.sockenprofi.de www.e-socks.ch www.GetSocks.de www.bonsche.de/socke.htm www.socksinblacks.de www.sockenportal.de...
Most of them will be gone by next spring:
– www.gents.ch – www.sockwear.de – www.newsocks.de – www.sockenimabo.de – www.socken-und-mehr.de – www.socksinabox.de – www.activsocken.de – www.socken-haus.de
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Now we are a little company
June 1999:★ Number of customers: 0★ Number of socks sold: 0★ Awareness: 0★ Marketing Budget (6 month): $ 500.-
July 2010:★ Number of customers: 50‘000★ Number of socks sold >1 Mio ★ Awareness: 40%★ Marketing Budget some★ FTE’s 4★ number of people 7
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
Customers from 75 countries.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
It seems to work!
1'000
2'000
3'000
4'000
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - Switzerland - http://www.blacksocks.com
There is room for improvements.
Donnerstag, 29. Juli 2010
BLACKSOCKS SA - Seefeldstrasse 301a - 8008 Zürich - http://www.blacksocks.com
Do you still buy or do you subscribe already?
Donnerstag, 29. Juli 2010