LeoneRealeGraphicStandards (1)

7/28/2019 LeoneRealeGraphicStandards (1)

1/12

1

Graphic Standards

Created by: Amanda, Rachel & Danny


2/12

2

PrefaceThe overall visual image of Leone Reale is a valuable element to making sure the

industry, market and potential markets awareness is to remain consistent. Many

factors and details all must be considered for the image to be portrayed correctlyand consistently through different platforms and mediums. If this is followed ourcompany will maintain a successful branding image for our organization and this iswhy our graphic standards have been developed.

Even though there is always an exception to every rule this graphic standardsguide should provide enough information for the correct use of the Leone Realeidentity. If you have any questions or want further explanation please contact ourmarketing and communications team for additional assistance.


3/12

3

Table of Contents

Signature..................................................................4

SignatureRules...............................................5-6

TypographyandFont........................................7

Color...........................................................................8

StationaryPackage...................................9-10

SupplementaryElements.....................11-12


4/12

4

Signature

Mark:

Our signature encompasses our brands image, which is a fundamental aspect inreaching to our target audience, which includes high-end business travelers andcouples. Creating consistency for our signature is key in establishing recognition forour brand.


5/12

5

Signature Rules

Spacing:We want to keep consistency and avoid crowding by other marks there are require-

ments of space that must surround our mark. From the tip of the middle star to thebase of the crown on either side equals X. There must be at least that much space

=X

Size:Minimum size of the mark is one inch horizontally. Setting a minimum size the

mark will ensure that our elements within the logo are still being displayed visuallycorrect. The width of the lions main and it cannot be smaller than one inch in width

1 inch or 72 picas

Movement:The mark cannot be at any other angle than displayed on this page. It must always

remain in the current position because we feel as if important elements will be lostor miscommunicated if it were to be tilted in any direction.


6/12

6

Signature Rules

Correct

Incorrect

Incorrect

Incorrect


7/12

7

Typography & Font

Subheadings:BanglaSangamMNRegular(Size27)-AaBbCc12345

Headings:

Adobe Calson Pro Regular/Underline (Size 48- Aa Bb Cc 1 2 3 4 5

Body Text:PT Sans Regular (Size 14)-Aa Bb Cc 1 2 3 4 5

These are the only fonts and sizes allowed for the use of our brand. Theycannot be changed in any way and must follow the correct format, size andstyle. Note: The headings must be PANTONE 7680 C and underlined.


8/12

8

ColorMulti-Color:

PANTONE 123 CC=0 M=22 Y=93 K=0

PANTONE 7680 CC=81 M=96 Y=20 K=7

BlackandWhite:PANTONE Black CC=66 M=64 Y=67 K=67

PANTONE P 1-1 CC=0 M=0 Y=2 K=0

SingleColor:PANTONE 123 CC=0 M=22 Y=93 K=0

These are the colors to be used for our logo. They cannot be changed in any wayand you cannot use any different colors for the logo. The purple cannot be used forthe single color logo.


9/12

9

Stationary Package

Envelope:

Leone Reale4444 Italy RoadSiena, Tuscany, ITA, 11111

BusinessCard:

[email protected]

leonereale.com

Leone Reale4444 Italy Road

Siena, Tuscany, ITA, 11111


10/12

10

Letterhead:

Stationary Package

Leone Reale4444 Italy Road

Siena, Tuscany, ITA, 11111


11/12

11

Supplementary Elements

Leone Reale Leone Reale

Leone RealeLeone Reale


12/12

Leone Reale

Leone Reale Leone Reale

Leone Reale

Supplementary Elements

Documents

LeoneRealeGraphicStandards (1)