Leonardo da VinciLeonardo da Vinci

NEXT – Creativity And Innovation for IndustriesNEXT – Creativity And Innovation for Industries

Training the experts: Creativity and Training the experts: Creativity and InnovationInnovation

Park Hotel Villa Marcello Giustinian, Marocco di Mogliano Veneto (TV),

Italy, 30 September and 1 October, 2010

http://www.leonardonext.eu/

INTRODUCTION

The challenge to strengthen competitiveness within the crisis is based on the ability of the companies and their contexts system to apply and implement innovative products and manufacturing processes.

The ideation ability of manufacturing industries is not always successful in breaking “routine” paths and creating new products to meet needs not yet “discovered” by customers.

AIMS

INTRODUCTION and AIMS

The training will be held in English

Focusing methodologies, approaches and outcomes realized by the application of “creative approaches”.

Identify the requirements needed to apply the creative methodologies to different contexts and environments.

Plan future action plans in local contexts during the 6 days training.

OUTPUT: New Shoes Today “Creativity” certification (only on completion of the full course)

Anne Helene Bijl - NEW SHOES TODAYAnne Heleen Bijl (Hengelo, Netherlands, 1956) The nature of her work varies: facilitating creative sessions, individual management coaching, leading conferences, interactive lectures, workshops in creative techniques, etc. In adition she guides many (international) companies to introduce an innovative, inspiring climate. She twice won the first prize in the European Congress for Creativity and Innovation. She published books and articles about the subject of creative thinking.

Willem Stortelder - NEW SHOES TODAYWillem Stortelder; (Lichtenvoorde, Netherlands, 1958) switched from being a life long communication and marketing expert into a fulltime trainer and lecturer on creativity. Constantly reinventing himself, his lectures and highly interactive training sessions, he is living proof of his creed. 'When the individual taps into the creative power within, the organization they work for will naturally reap the benefits'. Co-founder of new shoes today, master in reducing risk aversion.

Mike Van Der Vijver - MIND MEETINGMike van der Vijver worked for over a decade as an international conference interpreter, possibly sitting through more events than anybody in the Meeting Industry. His company was conceived when he started to focus his attention to the communication process beyond language translation: bridging the gap between people from different cultures. His understanding of the differences in perception between cultures has made Mike into what he is now, an intercultural consultant and trainer. Mike lives in both Neapels (Italy) and Zeist (the Netherlands). Co-founder of MindMeeting.

THE TRAINERS

PARTNERSHIP

WORKPLAN AND PARTICIPANTS

SESSIONS

FIRST training session: 25-26 March 2010

SECOND training session: 17-18 May 2010

THIRD training session: 30 September – 1 October 2010

GROUPS

USERS: Companies and their staff

INTERMEDIARIES: Service organisations, Training agencies

EXPERTS: Junior and senior professionals

WHAT’S NEXT?

Since May we all have been working on our business challenges. A lot of energy is in the air and the first results are rolling in. At the end of this month we get together and seriously share our experiences, successes, failures, nearlings and learnings; this

will be the proof of everybody’s ambition to become a Master of Creativity and Innovation. Together with the knowledge from the book Creativity Today and all the lessons by Anne Heleen, Mike and Willem, you can pass an exam and reach out for

Part I of the Leonardo Next Certificate ‘Master of Creativity’. Part II can become yours in October 2011, once you have put all your creative business challenges into practice

and offered your contributions as a professional to the Leonardo Next project.

Invitation for participation. To make things more real, more tense and more fun for you, and to ‘spread the word’, we ask you to invite 2 people to join

us on the day of your examination/approval, Friday October 1. Anybody is welcome as long as he or she has a professional interest in or a link to creativity or innovation. Surely, you will find the arguments to convince them to join you, but here’s a start:

They will have a one-day seminar on creativity and innovation for free!!

PROGRAMME - The 30th of September 2010

9.00

9.20

10.30

11.00

12.30

14.00

15.30

15.45

17.30

Warming up/getting connected

Sharing the status of your business challengesTake stock of specific things you want to discuss/learn today

Break

Personal creative skills

Lunch

Open Space/ Worldcafe /Pimp your meeting

Break

Tomorrow’s presentations and exam: preparation time!- you will be coupled to a fellow-student and you will be given a subject from Creativity Today or from our lessons. Together you prepare a mini workshop of 30 minutes, as a part of your exam the next day.-prepare a 5- minute presentation on one of your business challenges. Imagine the audience are the decision makers for this challenge or the target group itself. What will you tell them and how do you do this? Use your fellow-students or teachers to sharpen up content and presentation.

End of the first day

PROGRAMME - The 1st of October 2010

9.00

9.3010.10

10.40

11.1011.45

12.30

14.00

14.45

15.30

15.45

16.15

Welcome to our special guests, warming up, programme of the day

3 parallel workshops by our new professionals; round I3 parallel workshops by our new professionals; round II

10.40 Break

3 parallel workshops by our new professionals; round IIIPlenary feedback

Lunch

5-minute presentations for the full audience, as part of the exam

EnergiserContinuation of the 5-minute presentations

Break

Results and certification Leonardo Next Master of Creativity and Innovation - tears or happiness

Special messages & Celebrations

Park Hotel Villa Marcello Giustinian

http://www.fabrica.it/

Park Hotel Villa Marcello Giustinianvia Marignana 45/a31021 Marocco di Mogliano Veneto (TV)

tel. +39-041.942.444fax +39-041.942.507;www.phvmg.com

...by car : coming from highway A4 - Torino-Trieste: exit "Preganziol" and then follow "Mogliano center" and then “Mestre-Venezia” along SS13/via Terraglio; coming from highway A27 - Venezia-Belluno: exit "Mogliano Veneto", follow "Mogliano Center" direction and then “Mestre-Venezia” along SS13/via TerraglioAfter 5 Km turn right via Marignana. After 500 mt turn left in the main entrance. ...by plane : airport Marco Polo (Venice); 20 minutes away by car airport Canova (Treviso) 20 minutes away by car