Lenovo Brand Positioning

Technology For Those Who Do Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. Lenovo creates Technology For Those Who Do.

ThinkPad® Edge

ThinkPad Edge: ‘Do Machines’ for Small Business

Succeed with Style• Dependable performance in the boardroom, at the café, or behind a

desk. The sleek, progressive design turns heads and makes a lasting impression.

Time is Money• Built-in features and services drive down immediate and long-term

costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done.

Innovate with Focus• Every tool is carefully developed with purposeful intent to ensure an

enhanced experience for small business customers. Products are built for everyday achievers, and favor streamlined usability features over complex functionality so that users are more productive.

LenovoTechnology For Those Who Do

Do Machines for consumersDo Machines for large business

Do Machines for anywhere

Do Machines for small business

Inspire Creativity

Simplify

Go the Distance

Captivate & Entertain

Succeed with Substance

Time is Money

Innovate with Intent

Succeed with Style

Time is Money

Innovate with Focus

Explore from Anywhere

ThinkPad® Edge E320

Succeed with Style: • Only 1.74kg with a 6cell battery and 1.2” thin, so it can go everywhere you do

• Durable construction with reinforced metal hinges and spill-resistant keyboard

Time is Money: • RapidBoot technology enables a boot-up time up to 30% faster than a typical Windows 7 laptop

Innovate with Focus: • Excellent VoIP and video conferencing w/ light-adaptive webcams, noise suppression technology, & high-quality speakers

• Simplified keyboard layout with Direct Access Multimedia Keys for fast & easy access to conferencing, audio, video, & entertainment features.

Wow Features

SERIES POSITIONING STATEMENT

ThinkPad Edge laptops provide the reliability and usability features that keep small business professionals productive, secure, and entertained… all in a clean, contemporary design.

TARGET AUDIENCE: On-the-Go Small Business Professional

Whether they’re a independent consultant, a student, or a lawyer in a boutique law firm, today’s on-the-go small business professionals value mobility, performance, and design. These individuals don’t stand still and wait for things to happen. They need a laptop that can perform everywhere they do, and won’t weigh them down in the process. A computer that can handle the business tasks thrown at it and looks good while doing so. A tool they can rely on to keep them productive, connected, and entertained wherever they may be.

PRODUCTS IN SERIES

ThinkPad Edge E320/E420/E520ThinkPad Edge 11”/13”/14”/15”

ThinkPad® Edge

ThinkPad® Edge E320/E325

IS a small business laptop balancing reliability, usability, and

style a thin and light, high-performance ultraportable laptop a business laptop with an excellent multimedia experience

IS NOT a no-nonsense, classic business laptop [Try ThinkPad X/T/L Series] a netbook [Try IdeaPad S Series] a portable workstation [Try ThinkPad W Series]

IS SOMEONE who values dependable reliability who wants to make an impression who travels frequently and works in varied settings

IS NOT SOMEONE who wants the cheapest solution who is content working in the background who works only in the office

SAMPLE PROFILEI’m Stefan- a marketing rep for a small internet startup. My work can happen at the office, in the café around the corner, and even on my living room couch- so I need a computer that I can just pick up and take with me wherever I’m headed. The semi-regular trips to visit clients and tradeshows make things like style and portability even more important. Right now, I have to lug around a big heavy laptop, and while it performs well enough it’s also inconvenient and unattractive. I need something that is reliable, has long battery life, and won’t kill my shoulder after carrying it around. A laptop that I’m NOT embarrassed to pull out to run our latest demo. Since I often find myself with unexpected downtime, it would also be great to have something that can keep me connected and entertained.

PRODUCT POSITIONING STATEMENTFor small business professionals on the go, the ThinkPad Edge E320 is a stylish, thin & light ultraportable notebook with durable construction, long battery life, excellent multimedia & communication capabilities, and time-saving enhancements that keep you productive.

Succeed with Style• Built for Mobility: Only 1.74kg and 1.2” thin• Available in either Heatwave Red2 or Midnight Black soft touch matte finish • Durable construction with reinforced metal hinges• Spill-resistant keyboard with contemporary keycap design• TrackPoint and large multi-gesture clickpad to accommodate various control preferences

KEY SPECS• Up to Intel 2nd Gen i3/i5 processor• Home Premium, Pro• 13.3” HD (1366x768 resolution), Anti-Glare• Up to 8GB DDR3 (2 DIMM slot)• Only 1.74 and 1.2” thin• Up to 320 GB 7200 HDD with APS OR optional 128 GB SSD

ThinkPad® Edge E320

• Intel HD Graphics• Display outputs: VGA, HDMI• Connectivity: Ethernet, WiFi, Bluetooth 3.0, optional 3G• 3 USB inputs (1 powered USB)• 4-in-1 media card reader• Low Light Sensitive HD Webcam, digital mic w/ noise suppression• Up to 7.5 hrs battery life1 with 6 cell battery

Time is Money• Lenovo RapidBoot technology enables a boot-up time which is up to 30% faster than the typical Windows 7 laptop (even faster

performance with optional Lenovo RapidDrive)• ‘Active Protection System’ and ‘Rescue and Recovery’ protect your data while on the move• Energy Star 5.0, and RoHS promote energy efficiency and save you money

Innovate with Focus• Excellent VoIP and video conferencing w/ light-adaptive webcams, noise suppression technology, high-quality speakers, and dedicated

software.• Legendary ThinkPad keyboard with simplified layout and Direct Access Multimedia Keys for fast & easy access to conferencing, audio,

video, & entertainment features.• HDMI 1.4 output enables the display of high-definition content on HDTVs and HD projectors. • Multiple connectivity options (Ethernet, WiFi, Bluetooth, WWAN [optional, Intel only]) keep you connected anywhere you work.

1 Actual battery life is depends on usage2 Available on selected models only